Influencer marketing has defied expectations and is now often considered a vital part of any business’s marketing budget. In 2023, the business of ‘influencing’ is only set to increase and as it does, it poses genuine questions about what is influence and who has it. We’re here to talk specifically about nano influencers and why …
Establishing yourself as an industry thought leader has become more important than ever to stand out from the crowd. Being recognised as an expert in your field helps build your brand and presents new opportunities for professional growth. One effective way to enhance your thought leadership is through blogging. In this article, we will explore …
Read moreBoost Your Thought Leadership: The Power of Blogging
While everyone can write, not everyone can write well. Today, social media dominates and influences most of our lives – with everything from who we follow to what we purchase. Keeping up to date with latest trends and features means that businesses can curate a post that entices the reader to purchase their product or …
Read moreWhy Your Social Media Captions Shouldn’t Be Overlooked
For over a decade, Thankyou has been chasing a single idea – to be a sustainable social enterprise at global scale, making an impact around the world. Thankyou has executed some truly unconventional and highly successful campaigns that led to their products being stocked by some of Australia’s biggest retailers. But on the way there, …
Read moreThankyou, Reimagined: Product innovation and an unconventional campaign
In today’s digital age, blog writing is a key tool in any business’s tool belt. Not only does it give you a platform to share your ideas, but it also allows you to educate your audience about your product or service offering. One crucial mistake your business can make is not proactively choosing to share …
Read moreNEVER Set and Forget! Here are 8 Ways to Share Your Blog Posts
In the business world, social proofing your reputation can have a significant impact on boosting your sales. As a society, we are heavily influenced by what others think – it’s part of the reason why influencer marketing is thriving! We love to see what the people we trust the most (sprinkled in with celebs that …
Read moreHow to Use Your Reputation to Boost Sales: The Power of Social Proofing
Often undervalued, but an extremely pivotal part of running any website is the website maintenance and security upkeep of that site. Maintaining your website is a small investment that can yield significant benefits in a wide variety of areas for your business and online presence. Image Source: unDraw The reality is that once your website …
Read moreWebsite Maintenance and Security: Why Is It Important?
Ensuring your customers have a positive user experience (UX) on your website or app is crucial for the success of most businesses with a digital presence. Your website needs to be fast, attractive, easy to use, and on-brand to convert visitors to customers. Designing a good user experience is a matter of considering usability, accessibility, …
Can you think of a particularly good or bad experience you’ve had with an app or website? I bet you can think of a bad one! No one wants to jump through hoops to buy a product. We have all, at some point, felt frustrated trying to figure out how the heck to actually contact …