Public Relations Archives

Implementing Your Editorial Style Guide: The Key for Consistent Comms

February 21, 2023 by Ellie Travica

Your editorial style guide is crucial to the communications side of your business. When it comes to implementing your editorial style guide, it’s crucial that everyone adheres to the style guide, your communications are consistent, and you know everyone is on the same page. Creating your editorial style guide (sometimes called a language guide) is …

The Reputation-Reality Gap: Does Your Brand Meet Expectations?

May 3, 2023November 24, 2022 by Jessica Humphreys

The reputation-reality gap is a long-held theory that occurs when a brand’s or individual’s reputation doesn’t match reality. Reputation is essentially a matter of stakeholder perception, and reality is the truth. With an influx of consumer demand regarding corporate social responsibility, we’re seeing more and more cases of whitewashing, greenwashing, and businesses essentially not fulfilling …

Types of Campaigns: Customer Acquisition

March 1, 2022February 28, 2022 by Tayler Rossetti

You would have seen that we’ve been talking a lot about campaigns lately. Hopefully by now, you’ve gotten yourself familiar with what a campaign is (if not, head to this blog). So, we thought the next logical step would be to run through a range of different types of campaigns. By doing this, we hope …

The Importance of Online Reputation Management

May 3, 2023September 22, 2021 by Jessica Humphreys

When it comes to business, there is nothing more important than building and protecting your brand’s reputation. In most industries, people tend to search for a business online or ask for a recommendation from a friend. In both instances, people often have a quick scan of the suggested business’ online presence. If you find a …

Influencers: How and Why? Are They Right for Your Biz?

August 25, 2021June 7, 2021 by Tayler Rossetti

Influencers have a big part to play when it comes to the merging of word-of-mouth marketing and traditional paid ads. This hybrid of paid brand awareness may not always be given the best wrap, but if you get it right and partner with a credible and quality influencer, you may find that this partnership is …

5 Signs it’s Time to Rebrand

January 10, 2024March 16, 2021 by Leanne Nicholson

It’s true, an up-to-date and consistent brand identity could be the difference between a customer choosing you over a competitor. According to a survey by Lucidpress and Demand Metric, consistently presented brands are 3-4 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation. A consistent brand builds recognition and …

Why Brand Consistency is Key

October 12, 2022March 16, 2021 by Leanne Nicholson

You’ve probably heard the phrase ‘consistency is key’ when it comes to branding, but have you ever really considered why it’s so important? Quite often, an ad will come on TV or the radio and I instantly know what brand the ad is for before the logo appears, or the name is announced. I’m sure …

Why Negative Comments May Not be a Bad Thing

October 7, 2021September 25, 2018 by Oraco

No one likes receiving negative comments or reviews. Unfortunately, negative comments are often out of your control and can occur at any time. But negative comments online provide your business with an opportunity to respond and be a part of the conversation. Not all negative comments cause harm. Sometimes, these comments can make you aware …