Office dogs

Office Dogs? We Say Yes!

Research shows, having pets at work can reduce stress, unite teams as well as providing a reason for you to get up and stretch your legs. We have an incredible team at Oraco Agency including our amazing office dogs, Willow Winx and Toby. If you’re considering making your office dog or pet friendly, we’ve put …

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Fotograf HQ Rebrand

5 Signs it’s Time to Rebrand

It’s true, an up-to-date and consistent brand identity could be the difference between a customer choosing you over a competitor. According to a survey by Lucidpress and Demand Metric, consistently presented brands are 3-4 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation. A consistent brand builds recognition and …

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Why Brand Consistency is Key

You’ve probably heard the phrase ‘consistency is key’ when it comes to branding, but have you ever really considered why it’s so important? Quite often, an ad will come on TV or the radio and I instantly know what brand the ad is for before the logo appears, or the name is announced. I’m sure …

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Vision, Mission, Values and Why: The Importance of Brand Purpose

So, you’re starting out in business and probably eager to dive straight into coming up with a name and designing a logo. You might have even started setting up your website and socials. It’s all very exciting, but rushing into all of this before defining your purpose, could cost you more time and money down …

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