How to Make a Difference – It’s the Little Things That Count

Make a difference

Each year on the fourth Saturday in October, people all around the world celebrate Make a Difference Day and how you can make a positive change in the world or someone’s life. From helping your grandparents do the shopping to volunteering your time to a local charity, there are many ways to lend a hand.

This year on Make a Difference Day, we’ve put together some ways in which you can make a difference, both big and small.

Small gestures that cost next to nothing

 Many people often think to make a difference they need to spend a lot of money or time with a particular charity. Luckily, this isn’t true at all! There are many small things you can do each day to make a difference in someone’s days. Some of these things include:

  • Acknowledge yourself – First off – you need to check in with yourself to see how you’re feeling and if you’re in a good place. You can’t expect to make a difference to others if your head’s all over the place! If you’re feeling a bit off, check in with what you need and treat yourself to some self-care before moving on to make a difference to others.
  • Call a friend or loved one – Over the past couple of years, it’s fair to assume nearly everyone has gone through a tough time at some stage or another. Instead of sending a text, pick up the phone and give a family member or friend a good old fashioned phone call to check in and have a chat.
  • Send someone flowers or sweets – Another way to let someone know you’re thinking of them is to send them some flowers or sweets in the mail. If you don’t have the spare change, send a letter via snail mail – it’ll come as a nice surprise to the bills they’re probably used to!
  • Stop and help someone – If you see someone struggling with something, offer to help. Whether it’s helping an elderly person cross the road or carrying the shopping of a mother juggling a pram if you’re able to help it won’t take long.
  • Say thank you – When was the last time you went out of your way to say thank you to someone? Whether it’s a colleague for helping you with a presentation or a family member for cooking dinner for you, take the time to thank someone and make sure they know they’re appreciated.
  • Send recommendations – Heard a good podcast or watched a good movie lately? Why not pass it on to someone else you think would enjoy it! Maybe when they’re bingeing a new Netflix show they think you’ll like they’ll return the favour.
  • Treat a roommate or partner – Sometimes it’s nice to be surprised – especially after a hard day. Treating your roommate or partner to a homecooked meal, spa day, or board game night can lift their spirits and make you feel better too!
  • Smile – As the saying goes – it costs nothing to smile! Smiling at people can not only boost your mood, but it’s also a great stress reliever. Next time you pass someone on the street, instead of averting your gaze, try smiling at them.
  • Pick up rubbish – If you’re out for a walk and see a piece of rubbish on the ground, instead of stepping over it pick it up and put it in the bin or hold onto it until you can find a bin. The United Nations Environment Program says, “every piece of trash that is taken away to be recycled or deposited in a landfill means there is one less dangerous item for birds, turtles or whales to swallow.”

Larger gestures to go the extra mile

For those who are willing to go the extra mile and might have some extra time and money on their hands, there are a few other things you can do to make a difference. These include:

  • Volunteer for charity – Whether it’s heading down to the local soup kitchen, cleaning out cages at an animal shelter or helping at your closest aged care home, volunteering your time can provide some relief for organisations who need extra hands-on deck. For volunteering opportunities in Victoria, head to the Volunteering Victoria
  • Sponsor a child – Many organisations allow you to sponsor a child from another country, as well as have contact with them through letters. Organisations like World Vision and The Smith Family will allocate you a disadvantaged child for a recurring donation. There are also apps like Share the Meal where you can choose a monthly fee to pay. From there, you get matched with a family from a different company each month and receive updates as to what they’ve purchased.
  • Adopt a fur friend – This option is for those who are happy to commit to a long-term option. Every year, thousands of animals are cared for by the RSPCA and need to find their forever homes. Instead of going to a breeder for your next fur friend, consider checking out local animal shelters around you to help give an animal a better life.
  • Donate your clothes – Consider this a sign to clean out the wardrobe you’ve been putting off! Not only will it feel great to cull some clutter, but you can donate any old clothes (provided they’re in good condition of course) to a charity that will help someone in need.
  • Support local – Small businesses have been smashed by the pandemic, with many having to shut their doors. Before purchasing from a big retailer, ask yourself whether the item is something you can get from a local business. If you need to shop larger, you can still show your support by jumping on social media and giving a small business a like or share.
  • Donate blood – Donating blood helps to give support and even life to those in need. Signing up to become a regular blood or plasma donor can help to save lives – is there a better feeling?! You can see whether you’re eligible and find more information via the Lifeblood
  • Become an organ donor – Another thing you can do is sign up to be an organ donor, meaning your organs will be donated when you pass away to someone who may need them. Although some people may be hesitant if you’re happy to it could save someone’s life.
  • Send a care package – Putting together a care package for someone in need is always a good way to make a difference. Whether it’s making a pack full of your best friend’s favourite things or for a charity such as Share the Dignity, care packs are a great way to make someone’s day.

 Changing your lifestyle to make a difference

 Throughout your everyday life, there are changes you can make to help make a difference to the world and environment. These include:

  • Learn to recycle – While some of us may think we’re recycling correctly, there is more we could be doing to help the environment. Visy has put together a list of some tips on how to make the most out of your recycling. There are other companies out there like Banish which offer a solution for hard to recycle items.
  • Sustainable investing – If you’re into stocks and the share market, choosing to invest your money in only sustainable and ethical companies is one way you can do your bit to make a difference.
  • Eat what you have – To try and combat food wastage, eat only what you have in your fridge and pantry before buying more food. Many of us keep buying food that we’re not eating and eventually throwing out months or even years later after it’s expired. How many of us are guilty of having something old in the fridge?!
  • Buy only what you need – Like the food example above, try to reduce your consumption and buy only what you need. You probably don’t need another party dress for this weekend, and if you do, see the point above about shopping local!
  • Keep Cups – Investing in a Keep Cup or reusable coffee cup will help reduce your use of disposable coffee cups, therefore, reducing your waste. Most cafes will take your reusable cup to be more environmentally friendly.
  • Swap out your dog’s poo bags – Something simple you can do for the environment is to swap out your dog’s plastic poo bags for a biodegradable option. Some pet stores such as The Bow Wow Store have these available for customers to purchase.

There are so many ways to make a difference, both big and small. While this list covers some ways you can put a smile on someone’s face or make an impact, the possibilities are endless! We’d love to help make a difference in your business, so please reach out to our team if there’s anything we can assist with.

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I’ve always been fascinated by symbolism 🌀

By how a single mark, image, word or gesture can represent something far bigger than itself. Across cultures and civilisations, we’ve used symbols to communicate identity, beliefs, stories, belonging and ideas that sometimes go far beyond what words can explain.

And somewhere along the way, I realised that’s also how I’d started to see brands.

A logo can become a symbol of what a business stands for. A colour can carry years of recognition. A phrase can represent an entire belief. A story can become shorthand for where a business came from and why it exists. Iconography can represent services, philosophies, products or ideas.

What we see on the surface carries meaning because of everything sitting behind it.

Over nearly two decades of working in branding, I also began noticing the same themes appearing again and again in the businesses people really remembered.

Their past, beliefs, future, people, identity, expression, impact and longevity.

Eventually, I gave each of those ideas a symbolic form.

They became Oraco’s Eight Brand Marks, and today they give us a way to look at a business from eight different perspectives and uncover the stories, ideas and meaning that make it distinctly its own.

The strongest brands aren’t built by adding meaning that was never there. More often, the clues already exist.

You just need to know where to look.

Explore the Eight Brand Marks via the link in bio.
One of the hardest things about running a business is knowing what actually deserves your attention.

When you're inside it every day, everything can feel important. The website needs updating, content needs creating, marketing isn't quite working, the messaging feels off. Someone suggests a new platform, another campaign or a complete change in direction. But more activity isn't always the answer.

A big part of Jessica's work, both through Oraco and the business owners she mentors, is helping people step back far enough to see what's really going on.

– What are you actually trying to achieve?
– Who are you trying to reach?
– What's already working?
– Where is the real disconnect?
– And what can probably wait?

Sometimes the most valuable strategy isn't adding another thing to the list. It's creating enough clarity to know what matters now, what comes next and what doesn't need your attention at all.

If you're looking for strategic advice, a fresh perspective and someone to keep you accountable to actually doing the things you said you were going to do, Jessica offers one-on-one business strategy and mentoring sessions. Shoot us a DM to find out more.
Last week, we lost someone very special.

Sean was a former Principal of Mannix College, a longstanding client of Oraco's, and someone I was lucky to get to know over many years.

I first met Sean in 2012 through my work with Mannix, and I remember instantly clicking with him. He was incredibly kind, funny, super organised and genuinely caring. He made working together easy, but he was also someone who took the time to get to know you beyond the work itself.

Every year, without fail, Sean would send me a Merry Christmas and Happy New Year message, always accompanied by a quirky little Bitmoji of himself. Even after he finished as Principal and we were no longer working together regularly, those messages continued. It's such a small thing, but I think it says a lot about the kind of person he was.

I've worked with Mannix since 2009, a relationship that now spans close to two decades, and Sean sits right in the middle of so many of those memories. He was there through an important chapter in my career and Oraco's growth, trusting us with Mannix for many years, and still making the effort to stay in touch long after our working relationship changed.

Looking back, it means a lot that such a longstanding professional relationship also brought someone like Sean into my life.

As the Mannix community gathers today to celebrate Sean's life, I'll be joining the service from home and thinking of his family, friends and everyone at Mannix. I had hoped to be there in person, but I'm glad I'll still be able to join everyone in remembering him.

Thank you, Sean, for your kindness, your humour and for always finding a way to put a smile on people's faces. You made a difference to so many people, myself included, and I'm very grateful our paths crossed.

Leanne x

Photo courtesy of Mannix College.
One year of @twobayslaundry 🤎

A year ago, Two Bays Laundry opened its doors with a brand we’d had the pleasure of helping Liz and Kirill bring to life from the very beginning.

From strategy through to the visual identity, we wanted to create a brand that felt fresh, organic and full of personality, but most importantly, one that felt like it belonged here on the Mornington Peninsula.

That sense of place became part of the identity itself. The curves within the logo draw on the movement of water and our coastline, while the stylised ‘B’ represents the two bays that gave the business its name, Western Port and Port Phillip. The coastal palette, natural textures and broader identity carried that story through the space (shout out to @saint.design.interiors), signage, uniforms, vehicles and everything in between.

It’s always pretty special seeing a brand move from ideas on a page into a real business, but even more so watching it become part of the local community.

A huge congratulations to Liz, Kirill and the whole Two Bays Laundry team on your first birthday. It’s been such a pleasure working alongside you from those early ideas through to launch and everything that has followed.

Happy first birthday! Here’s to everything still to come 🥂
We don’t believe the best brand stories are invented.

They’re found in the reasons a business began, the decisions made along the way and the people behind it. The things they care about, do differently, and perhaps don’t even realise are interesting anymore.

Often, you’re too close to your own business to see what someone else might find remarkable.

That’s why we ask questions, listen and look a little closer.

The story is already there. You just have to know where to look.
At the heart of @joannaphotography.au’s new identity is a refined wordmark designed to balance timeless elegance with a sense of movement and connection.

A sophisticated serif typeface was chosen for its enduring quality, warmth and understated premium feel. The letterforms evoke a sense of craftsmanship and longevity, reflecting the brand’s focus on creating imagery that grows in meaning over time.

Connection between the A and N introduces a sense of movement and continuity, symbolising the relationships, stories and moments that unfold throughout life.

This is why we start with your story. It’s often where the most distinctive part of a brand identity is hiding.

•

Filed by: Oraco Agency
Reference: PF-4165
Photo source: @joannaphotography.au 
Filed under: #ProjectFile #BrandStrategist #Branding #BrandDesign #LogoDesign

ABOUT THE AUTHOR

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Ellie Travica

Content Writer

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