Digital marketing is one of those things that can feel exciting and overwhelming in equal measure. With endless platforms, ever-changing algorithms, new trends popping up daily, and more marketing ‘must-dos’ than you can poke a stick at, it’s easy for
In today’s hyper-connected world, news travels faster than ever. One tweet (can we still call it a ‘tweet’ now?) can go viral in seconds, a negative review can ripple across the internet, and an unexpected event can put your brand
Ethical marketing has become a key differentiator for brands in an era when consumers are more informed and values-driven than ever. It extends beyond selling products to building trust, fostering transparency, and prioritising social responsibility. Ethical marketing is crucial for
Rolex, a symbol of luxury, has long thrived on its exclusivity and craftsmanship. But in an era dominated by Millennials and Gen Z, who demand transparency and authenticity, is the brand scarcity strategy sustainable or is it time for a
In the business world, social proofing your reputation can have a significant impact on boosting your sales. As a society, we are heavily influenced by what others think – it’s part of the reason why influencer marketing is thriving! We
Your brand reputation is much more than answering a few Google reviews here and there. From the words you use in your copy to the logo you use, your brand reputation is everything, and once it’s tarnished, it’s hard to
The reputation-reality gap is a long-held theory that occurs when a brand’s or individual’s reputation doesn’t match reality. Reputation is essentially a matter of stakeholder perception, and reality is the truth. With an influx of consumer demand regarding corporate social
Jeff Bezos, Executive Chairman of Amazon, put it well when he said, “A brand for a company is like a reputation for a person. You earn your reputation by trying to do the hard things well.” Essentially, you can’t just
Your reputation is the most important thing when it comes to your business. There’s no point in having a great branding strategy if your company has a reputation for poor customer service or a bunch of negative online reviews. Just
What makes a brand memorable?
It’s a question we’ve spent a lot of time thinking about.
Over the years, through workshops, conversations, research and more strategy documents than we could count, we started to notice the same themes appearing.
The stories that shaped a business. The beliefs behind it, where it’s going and the people it exists for. How it shows up, the perspective it brings, the impact it wants to make, and whether what it’s building can last.
These are the things we consistently investigate. So we gave each one a mark.
Past > Beliefs > Future > Connection > Identity > Expression > Impact > Longevity
Together, they form our Eight Mark Philosophy. A way of looking a little closer at what already exists within a business and finding the things that can make its brand unmistakably its own.
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Studio Paper /002
Filed by: Oraco Agency
Reference: SP-002
Filed under: #StudioPaper #BrandStrategy #Branding #BrandStory #BrandIdentity
A few months into life at Oraco and Kannika is already deep in content plans, client shoots, brand partnerships and lots of ideas for our own branding along the way.
She brings a background in content creation, social media and influencer partnerships, but what we’re loving most is the perspective she brings to the work and the questions she asks along the way.
Very glad to have this face around the studio 🤎
On location with supervision 🤎
We loved teaming up with @joannaphotography.au on this shoot for @waltarahomes.
Together, we created a library of authentic, high-quality content that helps tell the brand`s story across socials, websites, campaigns and beyond.
A well-planned content shoot means months of purposeful content, giving brands the confidence to show up consistently and connect with their audience.
And of course, no shoot would be complete without Bobby, Scott`s very dedicated on-site supervisor, making sure everything ran smoothly 🐾
Photograph: @joannaphotography.au
Meet Kannika, our Brand & Partnerships Coordinator.
Every one of our projects is shaped by the people behind it. Different perspectives, questions and ways of seeing the world. Kannika has already brought all three.
We`re so excited to have her as part of the Oraco and Align team and can`t wait to see the impact she`ll continue to make.
Kannika`s file is now open. Get to know the person behind the notebook, the camera and the coffee ☕
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Filed by: Oraco Agency
Reference: TF-022
Photo source: @joannaphotography.au
Filed under: #TeamFile #BrandStrategist #BrandPartnerships #BrandStory #InfluencerPartnerships
Team File 022: Pending 👀
Notebook open.
Camera ready.
Coffee poured.
One more introduction to make...
Tomorrow.
One of the biggest mistakes businesses make is assuming their customers think the same way they do.
You`re often too close to your own business to see what truly makes your brand distinctive.
Sometimes the most valuable thing we can do isn`t create something new. It`s help you recognise what was there all along.
That`s why every branding project we work on starts with understanding, not assumptions.
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