Digital marketing is one of those things that can feel exciting and overwhelming in equal measure. With endless platforms, ever-changing algorithms, new trends popping up daily, and more marketing ‘must-dos’ than you can poke a stick at, it’s easy for
Once upon a time, a small business started on its journey. The business owner had a brilliant idea for their product/service offering, and knew it would be loved by their target audience, but didn’t know how to communicate it with
First, it was filtered selfies. Then came Boomerangs. Stories. Then Reels. Now? Instagram has dropped a new standalone video editing app Edits, designed to rival the likes of TikTok’s CapCut. If you’re a small business owner who’s already juggling 67
No one likes being treated like a number, and with the rise of AI, copy and marketing is starting to sound a little same-same as businesses look for ways to save time and outsource work. Whether it’s a generic ‘Dear
Creating a new product as a business is exciting, especially the anticipation before releasing it to your audience. While you’ve likely poured time, energy, and probably a few sleepless nights into bringing it to life, the question now is how
In the ever-evolving landscape of social media marketing, strategies are often built on a foundation of best practices and common knowledge. However, what if some of these assumptions are not as effective as they used to be? This question prompted
We all know that social media is no stranger to change. It’s constantly evolving, and new updates are always just around the corner. TikTok is no exception. Since the platform’s launch in 2012 (or should we say Musical.ly?), it’s undergone
Influencer marketing has defied expectations and is now often considered a vital part of any business’s marketing budget. In 2023, the business of ‘influencing’ is only set to increase and as it does, it poses genuine questions about what is
While everyone can write, not everyone can write well. Today, social media dominates and influences most of our lives – with everything from who we follow to what we purchase. Keeping up to date with latest trends and features means
Last week, we lost someone very special.
Sean was a former Principal of Mannix College, a longstanding client of Oraco`s, and someone I was lucky to get to know over many years.
I first met Sean in 2012 through my work with Mannix, and I remember instantly clicking with him. He was incredibly kind, funny, super organised and genuinely caring. He made working together easy, but he was also someone who took the time to get to know you beyond the work itself.
Every year, without fail, Sean would send me a Merry Christmas and Happy New Year message, always accompanied by a quirky little Bitmoji of himself. Even after he finished as Principal and we were no longer working together regularly, those messages continued. It`s such a small thing, but I think it says a lot about the kind of person he was.
I`ve worked with Mannix since 2009, a relationship that now spans close to two decades, and Sean sits right in the middle of so many of those memories. He was there through an important chapter in my career and Oraco`s growth, trusting us with Mannix for many years, and still making the effort to stay in touch long after our working relationship changed.
Looking back, it means a lot that such a longstanding professional relationship also brought someone like Sean into my life.
As the Mannix community gathers today to celebrate Sean`s life, I`ll be joining the service from home and thinking of his family, friends and everyone at Mannix. I had hoped to be there in person, but I`m glad I`ll still be able to join everyone in remembering him.
Thank you, Sean, for your kindness, your humour and for always finding a way to put a smile on people`s faces. You made a difference to so many people, myself included, and I`m very grateful our paths crossed.
Leanne x
Photo courtesy of Mannix College.
One year of @twobayslaundry 🤎
A year ago, Two Bays Laundry opened its doors with a brand we’d had the pleasure of helping Liz and Kirill bring to life from the very beginning.
From strategy through to the visual identity, we wanted to create a brand that felt fresh, organic and full of personality, but most importantly, one that felt like it belonged here on the Mornington Peninsula.
That sense of place became part of the identity itself. The curves within the logo draw on the movement of water and our coastline, while the stylised ‘B’ represents the two bays that gave the business its name, Western Port and Port Phillip. The coastal palette, natural textures and broader identity carried that story through the space (shout out to @saint.design.interiors), signage, uniforms, vehicles and everything in between.
It’s always pretty special seeing a brand move from ideas on a page into a real business, but even more so watching it become part of the local community.
A huge congratulations to Liz, Kirill and the whole Two Bays Laundry team on your first birthday. It’s been such a pleasure working alongside you from those early ideas through to launch and everything that has followed.
Happy first birthday! Here’s to everything still to come 🥂
We don’t believe the best brand stories are invented.
They’re found in the reasons a business began, the decisions made along the way and the people behind it. The things they care about, do differently, and perhaps don’t even realise are interesting anymore.
Often, you’re too close to your own business to see what someone else might find remarkable.
That’s why we ask questions, listen and look a little closer.
The story is already there. You just have to know where to look.
At the heart of @joannaphotography.au’s new identity is a refined wordmark designed to balance timeless elegance with a sense of movement and connection.
A sophisticated serif typeface was chosen for its enduring quality, warmth and understated premium feel. The letterforms evoke a sense of craftsmanship and longevity, reflecting the brand’s focus on creating imagery that grows in meaning over time.
Connection between the A and N introduces a sense of movement and continuity, symbolising the relationships, stories and moments that unfold throughout life.
This is why we start with your story. It’s often where the most distinctive part of a brand identity is hiding.
•
Filed by: Oraco Agency
Reference: PF-4165
Photo source: @joannaphotography.au
Filed under: #ProjectFile #BrandStrategist #Branding #BrandDesign #LogoDesign
There’s nothing more terrifying than the invasion of AI-generated social posts.
Except, perhaps, thinking branding is just a logo.
Oraco’s top five horror stories. Based on true events.
•
•
•
•
#MarketingHumour #top5horrormovies #SocialMediaMarketing #DigitalMarketing #trending
What makes a brand memorable?
It’s a question we’ve spent a lot of time thinking about.
Over the years, through workshops, conversations, research and more strategy documents than we could count, we started to notice the same themes appearing.
The stories that shaped a business. The beliefs behind it, where it’s going and the people it exists for. How it shows up, the perspective it brings, the impact it wants to make, and whether what it’s building can last.
These are the things we consistently investigate. So we gave each one a mark.
Past > Beliefs > Future > Connection > Identity > Expression > Impact > Longevity
Together, they form our Eight Mark Philosophy. A way of looking a little closer at what already exists within a business and finding the things that can make its brand unmistakably its own.
•
Studio Paper /002
Filed by: Oraco Agency
Reference: SP-002
Filed under: #StudioPaper #BrandStrategy #Branding #BrandStory #BrandIdentity
Build, nurture and evolve your brand with our actionable tips and insights delivered straight to your inbox.
