When you work in branding, you often ponder brand choice and why people choose one over another. Is it the price? How about the perceived quality or reputation of the product? Or is it because someone else told you about the brand? It’s easy to feel lost in an array of brands to choose from …
It’s true, an up-to-date and consistent brand identity could be the difference between a customer choosing you over a competitor. According to a survey by Lucidpress and Demand Metric, consistently presented brands are 3-4 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation. A consistent brand builds recognition and …
You’ve probably heard the phrase ‘consistency is key’ when it comes to branding, but have you ever really considered why it’s so important? Quite often, an ad will come on TV or the radio and I instantly know what brand the ad is for before the logo appears, or the name is announced. I’m sure …
Last week, we brought you the news that Facebook had banned Australians from viewing and sharing news in their Facebook feeds. This Facebook news ban caused many pages that provide crucial information like the CFA and Queensland Health to have their pages blocked. This action was Facebook’s response to the Australian Government’s media bargaining laws. …
2020 was certainly an interesting year, to say the least (and has unfortunately carried over to 2021!) While the pandemic raged on, people started running out of things to do, and as we went into lockdown around the globe, the social media tech-heads put their brains together to come up with some new social media …
This morning has been one heck of a ride, with Facebook blocking Australians from accessing news in their Facebook feeds under the proposed Australian Government Media Bargaining law. Essentially, this means that Australians are no longer able to see news from publisher’s pages, including big news organisations. Facebook has come out saying that they “made …
Read moreChanges to Sharing and Viewing News on Facebook in Australia
2020 was a year like no other and one that many of us small businesses would prefer to forget. Yes, we saw panic buying sweep supermarkets where aisles of toilet paper and food staples were emptied, but this wasn’t the case for most other non-essential businesses. Many lost business, were forced to adhere to trading …
Whether you pronounce it ‘GIF’ or ‘JIF’ we’re almost certain that you’ve used these fun little animations at least once in your life! But did you know that we can actually create custom GIFs, specific to your brand? Let’s dumb it down a bit Before we get too ahead of ourselves, we should probably explain …
So, we know we’re a little behind on this one, but we thought it was an important movement that we needed to unpack as this campaign centres on issues that aren’t going to go away. In June of 2020, a new campaign gained traction around the world via the support of over 1,200 businesses …
Read moreStop Hate for Profit Campaign: What’s it all About?