Cracking the TikTok Code: The Impact of Video Length on Performance

We all know that social media is no stranger to change. It’s constantly evolving, and new updates are always just around the corner. TikTok is no exception. Since the platform’s launch in 2012 (or should we say Musical.ly?), it’s undergone major changes. TikTok officially became the platform we know and love in 2018, and with …

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Unlock the Potential of Trending Audio: We Put It to the Test!

If you’re an avid Instagram user like myself, then you’ve likely come across Reels during your scrolling journey. The short-form videos have become one of the platform’s most popular forms of content since the feature launched in August of 2020. Despite them being relatively new to the app, it’s hard to imagine Instagram without them. …

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BeReal

It’s Time to ⚠️ BeReal ⚠️: A Case Study Into the Newest Craze

There are over 3 million apps (and counting!) available for consumers to download every day. We’re a tech-y bunch, with the average smartphone user spending around 818 minutes in-app weekly. 20% of this time is spent on social media platforms. At this point in the digital world, you really need to be offering something special …

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6 Reasons Why You Should Advertise on Social Media

The social media advertising industry is a 200 billion dollar industry, and it is growing exponentially every year. With such a big industry, it’s common to wonder whether it’s worth your business advertising on social media. Every business is different, and its needs vary between industries. However, when considering whether social media advertising is the …

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