In the ever-evolving landscape of social media marketing, strategies are often built on a foundation of best practices and common knowledge. However, what if some of these assumptions are not as effective as they used to be? This question prompted
We all know that social media is no stranger to change. It’s constantly evolving, and new updates are always just around the corner. TikTok is no exception. Since the platform’s launch in 2012 (or should we say Musical.ly?), it’s undergone
Influencer marketing has defied expectations and is now often considered a vital part of any business’s marketing budget. In 2023, the business of ‘influencing’ is only set to increase and as it does, it poses genuine questions about what is
While everyone can write, not everyone can write well. Today, social media dominates and influences most of our lives – with everything from who we follow to what we purchase. Keeping up to date with latest trends and features means
If you’re an avid Instagram user like myself, then you’ve likely come across Reels during your scrolling journey. The short-form videos have become one of the platform’s most popular forms of content since the feature launched in August of 2020.
An Instagram carousel post is a great way to create informative and engaging content in your feed. As they are interactive posts with multiple slides, there is potential to be a higher engagement rate as your viewer spends more time
There are over 3 million apps (and counting!) available for consumers to download every day. We’re a tech-y bunch, with the average smartphone user spending around 818 minutes in-app weekly. 20% of this time is spent on social media platforms.
Feel like you’re in a content rut? We all know how tough it can be to constantly come up with killer social media content that both engages your current audience and attracts new ones simultaneously. To help inspire you, we
The social media advertising industry is a 200 billion dollar industry, and it is growing exponentially every year. With such a big industry, it’s common to wonder whether it’s worth your business advertising on social media. Every business is different,
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