Social Media Archives

Cracking the TikTok Code: The Impact of Video Length
on Performance

August 7, 2023 by Maisie Mitchell

We all know that social media is no stranger to change. It’s constantly evolving, and new updates are always just around the corner. TikTok is no exception. Since the platform’s launch in 2012 (or should we say Musical.ly?), it’s undergone major changes. TikTok officially became the platform we know and love in 2018, and with …

Don’t Overlook Nano Influencers

June 23, 2023 by Jessica Humphreys

Influencer marketing has defied expectations and is now often considered a vital part of any business’s marketing budget. In 2023, the business of ‘influencing’ is only set to increase and as it does, it poses genuine questions about what is influence and who has it. We’re here to talk specifically about nano influencers and why …

Why Your Social Media Captions Shouldn’t Be Overlooked

June 20, 2023 by Ellie Travica

While everyone can write, not everyone can write well. Today, social media dominates and influences most of our lives – with everything from who we follow to what we purchase. Keeping up to date with latest trends and features means that businesses can curate a post that entices the reader to purchase their product or …

Unlock the Potential of Trending Audio: We Put It to the Test!

May 5, 2023May 3, 2023 by Maisie Mitchell

If you’re an avid Instagram user like myself, then you’ve likely come across Reels during your scrolling journey. The short-form videos have become one of the platform’s most popular forms of content since the feature launched in August of 2020. Despite them being relatively new to the app, it’s hard to imagine Instagram without them. …

10 Instagram Carousel Post Ideas to Freshen Your Feed

January 5, 2023 by Steph Longley

An Instagram carousel post is a great way to create informative and engaging content in your feed. As they are interactive posts with multiple slides, there is potential to be a higher engagement rate as your viewer spends more time on that one post than a static image. This tells the algorithm that your content …

It’s Time to ⚠️ BeReal ⚠️: A Case Study Into the Newest Craze

November 17, 2022 by Eduarda Cuadros

There are over 3 million apps (and counting!) available for consumers to download every day. We’re a tech-y bunch, with the average smartphone user spending around 818 minutes in-app weekly. 20% of this time is spent on social media platforms. At this point in the digital world, you really need to be offering something special …

8 Creative Ways to Keep Your Social Media Content Looking Fresh

October 16, 2023November 10, 2022 by Steph Longley

Feel like you’re in a content rut? We all know how tough it can be to constantly come up with killer social media content that both engages your current audience and attracts new ones simultaneously. To help inspire you, we have put together a list of 8 simple and engaging content ideas you can try …

ORA_Blog-Header_Advertise-On-Social-Media

6 Reasons Why You Should Advertise on Social Media

November 3, 2022 by Eduarda Cuadros

The social media advertising industry is a 200 billion dollar industry, and it is growing exponentially every year. With such a big industry, it’s common to wonder whether it’s worth your business advertising on social media. Every business is different, and its needs vary between industries. However, when considering whether social media advertising is the …

Copywriting 101: How to Nail Your Copy Every Time

October 12, 2022 by Ellie Travica

A picture might tell a thousand words, but a thousand words can paint a damn good picture, too! The power of words is apparent in every piece of copy you write for your website. Good copywriting can create conversions – whether it’s a product or service sale, newsletter signup, or social media follow – and …