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Fast Fashion at Concerts: A Story We Know All Too Well

OPINION PIECE Aussie Swifties, drop everything now! Taylor Swift is gracing our humble shores next year for seven shows and seven shows only. After sitting in excruciatingly painful Ticketek queues and getting nowhere, I finally secured tickets the *old-fashioned way* i.e. sending a friend to the physical box office while I was at work, screaming …

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Thankyou, Reimagined: Product innovation and an unconventional campaign

For over a decade, Thankyou has been chasing a single idea – to be a sustainable social enterprise at global scale, making an impact around the world. Thankyou has executed some truly unconventional and highly successful campaigns that led to their products being stocked by some of Australia’s biggest retailers. But on the way there, …

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ORA_Blog-Header_CopyCon

5 Things I Learnt at CopyCon (and Why Bean Bags Should be at Every Conference!)

OPINION PIECE Bean bags, belly laughs and Benedict Cumberbatch cutouts. These were only some of the things present at CopyCon 2022, run by Kate Toon’s The Clever Copywriting School. But aside from the free lunchtime massages, designated ‘chill out’ zone, and mountain loads of delicious food was a wealth of knowledge delivered by 18 fantastic …

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More followers

Does Having More followers Equal More Success?

The number of social media followers one has is often recognised as a popularity status or source of credibility. However, there is much more to followers than you think. Value, engagement, reach, following count and influencers are all important to explore, just to name a few. Let’s not forget about the consumers beyond your followers, …

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Office dogs

Office Dogs? We Say Yes!

Research shows, having pets at work can reduce stress, unite teams as well as providing a reason for you to get up and stretch your legs. We have an incredible team at Oraco Agency including our amazing office dogs, Willow Winx and Toby. If you’re considering making your office dog or pet friendly, we’ve put …

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