Category: Opinion

Is the Luxury Brand Scarcity Strategy Sustainable?

Rolex, a symbol of luxury, has long thrived on its exclusivity and craftsmanship. But in an era dominated by Millennials and Gen Z, who demand transparency and authenticity, is the brand scarcity strategy sustainable or is it time for a

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The Magic of Colour Psychology in Branding

In a world full of brands competing for your attention, have you ever wondered what makes you choose one brand over another? Is it the logo, the packaging, or perhaps the catchy slogan? While these elements certainly play a part,

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Fast Fashion at Concerts: A Story We Know All Too Well

OPINION PIECE Aussie Swifties, drop everything now! Taylor Swift is gracing our humble shores next year for seven shows and seven shows only. After sitting in excruciatingly painful Ticketek queues and getting nowhere, I finally secured tickets the *old-fashioned way*

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More followers

Does Having More followers Equal More Success?

The number of social media followers one has is often recognised as a popularity status or source of credibility. However, there is much more to followers than you think. Value, engagement, reach, following count and influencers are all important to

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Office dogs

Office Dogs? We Say Yes!

Research shows, having pets at work can reduce stress, unite teams as well as providing a reason for you to get up and stretch your legs. We have an incredible team at Oraco Agency including our amazing office dogs, Willow

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Slacktivism

Armchair Activism or Slacktivism – What is it?

OPINION PIECE With social media constantly changing and adapting, so too are our ways of protesting and activism. While the good ol’ protest march is still very much a thing (COVID aside), an increasing number of social media users are

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