We believe businesses have a responsibility to consider the impact they have on the world around them.
At Oraco, we’re committed to contributing to a future where businesses operate with greater awareness, integrity and consideration for people, communities and the environment.
We recognise that positive change takes many forms. From environmental stewardship and ethical practices to accessibility, inclusion and community connection, every industry has an opportunity to make a meaningful difference.
These beliefs are embedded in how we operate, the people we work with and the partnerships we pursue.
While we love working with businesses already making a positive impact, we’re equally passionate about supporting those taking meaningful steps towards doing better.
We know we have our own work to do, and we’re committed to continually improving through our impact strategy.
Our values guide how we operate, the decisions we make and the impact we hope to create.
We believe in acting with integrity, considering our impact on people and the planet, and continually looking for ways to do better.
These principles shape our culture, our work and the contribution we make to the wider community.
During the 2022/23 financial year, we were proudly certified with 1% for the Planet, contributing 1% of our annual sales to approved environmental and social organisations supporting initiatives across climate action, equality, Indigenous land rights and environmental education.
While we’re no longer certified, we hope to support this initiative again in the future.
The United Nations Sustainable Development Goals (SDGs) provide a shared framework for addressing some of the world’s most significant social, environmental and economic challenges.
We’ve identified six goals that align with our values and the areas where we believe Oraco can make a meaningful contribution.
These goals help guide our impact strategy, inform our decisions and encourage us to consider the broader effects of how we operate.
As a female-founded agency, we support equal opportunity, inclusive workplace practices and professional development, while championing diverse voices through our work.Â
Evidence: Female leadership, staff development, gender representation in campaigns and leadership opportunities.
We advocate for accessible, inclusive communications and support community organisations through initiatives like We Rise, Web Content Accessibility Guidelines (WCAG) and inclusive workplace practices.
Evidence: We Rise networking events supporting connection and opportunity, websites designed with WCAG accessibility principles, discounted services for community organisations, and inclusive workplace practices.
We make conscious purchasing decisions, prioritising local, organic, cruelty-free and responsibly sourced products, while advocating for more sustainable production and printing practices.
Evidence: Sustainable procurement policies, paper and printing specifications, reduced waste and purchasing records.
We work to understand and reduce our operational emissions, having engaged Trace to measure our footprint and support climate projects through carbon credits.
Evidence: Reductions achieved and verified offset contributions between 2022-2025.
Through conscious procurement and waste reduction, we aim to minimise our contribution to pollution that can affect waterways and marine ecosystems.
Evidence: Single-use plastic reduction and responsible waste disposal. Local beach clean-up participation where we can.
We consider the impact of our purchasing and production decisions on natural habitats, prioritising responsibly sourced products and supporting practices that protect biodiversity.
Evidence: FSC-certified paper use, past habitat restoration donations and biodiversity projects supported.
Our people are at the heart of Oraco, and we’re committed to creating an environment where everyone feels supported, valued and encouraged to grow.
We prioritise wellbeing, flexibility, inclusion and professional development, recognising that a positive workplace is built through the everyday experiences of the people within it.
We’re continually looking for ways to improve our culture, support our team and create meaningful opportunities for connection and growth.
We recognise that our operations have an environmental footprint, and we’re committed to understanding and reducing that impact wherever possible.
From the energy and resources we use to the suppliers and technologies we work with, we’re continually looking for opportunities to make more responsible choices.
We worked with Trace to measure our emissions and support verified climate projects through carbon credits. We plan to become certified again in the new year.
We believe environmental responsibility requires ongoing action, accountability and a willingness to improve. As our business evolves, so too will our approach to reducing our footprint.
We believe positive change starts with the choices we make every day.
We’re committed to creating a more inclusive, equitable and compassionate world, with consideration for people, communities, animals and the environment.
From supporting diversity and inclusion to making conscious decisions about the products we use and the organisations we support, we aim to put our values into practice.
We recognise that meaningful change takes ongoing effort, and we’re committed to continuing to learn, improve and contribute wherever we can.
We respectfully acknowledge the Bunurong/Boon Wurrung People, the traditional custodians of the land on which we live and work. We pay our respects to their elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples.Â
Australia was founded on land that was stolen from Indigenous people. The wealth that has been generated by that theft is disproportionately distributed. All people that live here today, or who have lived here in the past, have not benefited equally from the continuing dispossession of Indigenous people. Non-indigenous people consume food grown on Indigenous land, harvest from Indigenous seas, conduct business and take shelter in homes built upon Indigenous land, and socialise, gather and create family and community here.
We see reconciliation as a fundamental responsibility for non-Indigenous people, individually and collectively. We acknowledge that ‘Paying the Rent’ is a step towards justice, truth, equality and liberation for First Nations people.
The sovereignty of First Nations people was never ceded. Always was, always will be, Aboriginal land.Â
We seek to work with businesses that demonstrate a genuine commitment to making a positive contribution within their industry.
We recognise that responsibility looks different across industries and that meaningful progress is an ongoing process. When considering partnerships, we look at the broader business, its practices and its impact, rather than individual initiatives alone.
We choose to work with organisations where our expertise can support meaningful progress and positive impact.
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