Customer experience

Customer Experience: Blending the Online and Offline

Customer experience is increasingly becoming a priority for businesses large and small. But blending the physical and digital to create a consistent, multi-channel customer experience is often a long way behind. While we traditionally expect a high level of customer service when we interact with people face to face, the same level of customer service …

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editorial style guide

What is an Editorial Style Guide and Why Should You Invest in One?

So, you may have heard of a brand style guide before, but have you ever heard of an editorial style guide? Just like an overall brand style guide, an editorial style guide is a comprehensive document that collates and outlines the language associated with your brand as well as standards for grammar, spelling, sentence structure …

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