Leanne Nicholson 
In a world full of brands competing for your attention, have you ever wondered what makes you choose one brand over another? Is it the logo, the packaging, or perhaps the catchy slogan? While these elements certainly play a part, we’re here to discuss one silent influencer that often goes unnoticed – colour. Let’s dive …
Email marketing remains one of the oldest yet most effective communication methods for a business. In fact, there are over 4 billion daily email users, and email’s return on investment (ROI) is an impressive $36 USD for every $1 USD spent. However, in an age of information overload and short attention spans, it’s not enough …
For over a decade, Thankyou has been chasing a single idea – to be a sustainable social enterprise at global scale, making an impact around the world. Thankyou has executed some truly unconventional and highly successful campaigns that led to their products being stocked by some of Australia’s biggest retailers. But on the way there, …
Read moreThankyou, Reimagined: Product innovation and an unconventional campaign
Like most occupations in the digital space, there are design programs and platforms that our designers use daily that we simply can’t function without. Our design team is always looking for efficient ways of developing artwork so that we can spend more time on the actual creative ideation. We’ve put together a list of design …
Starting a new business can be daunting, and knowing where to start is hard. You need to decide on your business structure and type, choose a name, create your brand identity, and develop some corporate stationery. Then, there’s working out the best way to reach your target audience to let them know you exist. At …
Read moreHow to Start a Business and Build a Memorable Brand
Often people think that once they have a logo, they have a brand. This is not the case. A brand – including your website design – is your company’s entire identity, from who you are and what you stand for to how you look, sound, and feel. Ultimately, it is how your customers perceive you, …
Brand values are the north star on your business journey – the constant bright source that leads you and your team toward a purposeful destination. They are the key to creating a flourishing workplace culture and attracting your ideal customer. When identifying your brand core, your values can be one of the most difficult to …
Like fashion, logo design trends often evolve to align with the present day. Cultural progressions, political events, societal developments, and technological advancements shape these trends, and brands that don’t take part in the evolution can fall behind and lose credibility. You may be surprised to find that many major brands change their logo and visual …
Are you about to endeavour on an exciting new business journey? You may be under the impression that once you have your logo, you’re all set to venture into the big wide world. And although we understand you’re eager and excited to launch your new business, let’s pause for a second and unpack the importance …
Read moreThe Difference Between a Logo and Brand Identity and Why You Need Both
We acknowledge the Bunurong/Boon Wurrung People, the traditional custodians of the land on which we live and work. We pay our respect to their Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples. We are committed to moving towards justice, truth, equality and liberation for First Nations people and are proud advocates of Pay The Rent.
