When and Why You Should Use a Professional Designer

In the fast-paced world of business, first impressions matter more than ever. Your brand’s visual identity, online presence, and marketing materials can make or break your success. While the allure of DIY design tools is undeniable, there are times when the expertise of a professional designer can truly elevate your brand and streamline your success. …

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Thankyou, Reimagined: Product innovation and an unconventional campaign

For over a decade, Thankyou has been chasing a single idea – to be a sustainable social enterprise at global scale, making an impact around the world. Thankyou has executed some truly unconventional and highly successful campaigns that led to their products being stocked by some of Australia’s biggest retailers. But on the way there, …

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Reputation-reality

The Reputation-Reality Gap: Does Your Brand Meet Expectations?

The reputation-reality gap is a long-held theory that occurs when a brand’s or individual’s reputation doesn’t match reality. Reputation is essentially a matter of stakeholder perception, and reality is the truth. With an influx of consumer demand regarding corporate social responsibility, we’re seeing more and more cases of whitewashing, greenwashing, and businesses essentially not fulfilling …

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5 Things I Learnt at CopyCon (and Why Bean Bags Should be at Every Conference!)

OPINION PIECE Bean bags, belly laughs and Benedict Cumberbatch cutouts. These were only some of the things present at CopyCon 2022, run by Kate Toon’s The Clever Copywriting School. But aside from the free lunchtime massages, designated ‘chill out’ zone, and mountain loads of delicious food was a wealth of knowledge delivered by 18 fantastic …

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