Instagram Reels, IGTV or Stories – Which Should I Use?!

Have you ever tried to put together an awesome piece of video content on Instagram but weren’t quite sure which feature best suits your needs? Maybe you considered Instagram Reels where you could gain organic exposure and leverage off the highly publicised feature. Perhaps you wanted to film something a little longer and post it …

Read moreInstagram Reels, IGTV or Stories – Which Should I Use?!

Fotograf HQ Rebrand

5 Signs it’s Time to Rebrand

It’s true, an up-to-date and consistent brand identity could be the difference between a customer choosing you over a competitor. According to a survey by Lucidpress and Demand Metric, consistently presented brands are 3-4 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation. A consistent brand builds recognition and …

Read more5 Signs it’s Time to Rebrand

Why Brand Consistency is Key

You’ve probably heard the phrase ‘consistency is key’ when it comes to branding, but have you ever really considered why it’s so important? Quite often, an ad will come on TV or the radio and I instantly know what brand the ad is for before the logo appears, or the name is announced. I’m sure …

Read moreWhy Brand Consistency is Key

Facebook news ban

Updates to the Facebook News Ban Saga

Last week, we brought you the news that Facebook had banned Australians from viewing and sharing news in their Facebook feeds. This Facebook news ban caused many pages that provide crucial information like the CFA and Queensland Health to have their pages blocked. This action was Facebook’s response to the Australian Government’s media bargaining laws. …

Read moreUpdates to the Facebook News Ban Saga

Vision, Mission, Values and Why: The Importance of Brand Purpose

So, you’re starting out in business and probably eager to dive straight into coming up with a name and designing a logo. You might have even started setting up your website and socials. It’s all very exciting, but rushing into all of this before defining your purpose, could cost you more time and money down …

Read moreVision, Mission, Values and Why: The Importance of Brand Purpose