Customer experience

Customer Experience: Blending the Online and Offline

Customer experience is increasingly becoming a priority for businesses large and small. But blending the physical and digital to create a consistent, multi-channel customer experience is often a long way behind. While we traditionally expect a high level of customer service when we interact with people face to face, the same level of customer service …

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App Tracking Updates

Apple iOS App Tracking Updates

Apple, Privacy, Facebook – trending topics and the basis of a lot of conversation in the advertising space. You may have heard of the modification in Apple’s iOS 14 privacy policy, and new app tracking transparency initiative, and its controversial effect on the social giant, Facebook. Furthermore, if you use Facebook for your business, primarily …

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Fotograf HQ Rebrand

5 Signs it’s Time to Rebrand

It’s true, an up-to-date and consistent brand identity could be the difference between a customer choosing you over a competitor. According to a survey by Lucidpress and Demand Metric, consistently presented brands are 3-4 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation. A consistent brand builds recognition and …

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Why Brand Consistency is Key

You’ve probably heard the phrase ‘consistency is key’ when it comes to branding, but have you ever really considered why it’s so important? Quite often, an ad will come on TV or the radio and I instantly know what brand the ad is for before the logo appears, or the name is announced. I’m sure …

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Facebook news ban

Updates to the Facebook News Ban Saga

Last week, we brought you the news that Facebook had banned Australians from viewing and sharing news in their Facebook feeds. This Facebook news ban caused many pages that provide crucial information like the CFA and Queensland Health to have their pages blocked. This action was Facebook’s response to the Australian Government’s media bargaining laws. …

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Vision, Mission, Values and Why: The Importance of Brand Purpose

So, you’re starting out in business and probably eager to dive straight into coming up with a name and designing a logo. You might have even started setting up your website and socials. It’s all very exciting, but rushing into all of this before defining your purpose, could cost you more time and money down …

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