It’ll come as a surprise to basically no one that ChatGPT was one of the top-searched trends in 2023. Looking back, it’s strange to think about – one minute it wasn’t there, and then BOOM – it just appeared. We began to rely on ChatGPT and other AI sites – almost like Google – to …
Read moreCreative Chaos or Creative Control: Is AI Really Coming For Our Jobs?
The pumpkins and fake cobwebs are out, the lolly shelves are stocked, and conversations about costumes are in full force. Despite being celebrated by the masses in America, the Halloween fever is slowly starting to creep its way across the ocean to Australia. With more of us than ever donning our best costumes and consuming …
Read moreTrick or Treat?: The Origins of Halloween and Celebrating Responsibly
For over a decade, Thankyou has been chasing a single idea – to be a sustainable social enterprise at global scale, making an impact around the world. Thankyou has executed some truly unconventional and highly successful campaigns that led to their products being stocked by some of Australia’s biggest retailers. But on the way there, …
Read moreThankyou, Reimagined: Product innovation and an unconventional campaign
OPINION PIECE Bean bags, belly laughs and Benedict Cumberbatch cutouts. These were only some of the things present at CopyCon 2022, run by Kate Toon’s The Clever Copywriting School. But aside from the free lunchtime massages, designated ‘chill out’ zone, and mountain loads of delicious food was a wealth of knowledge delivered by 18 fantastic …
Read more5 Things I Learnt at CopyCon (and Why Bean Bags Should be at Every Conference!)
In June last year, Instagram shared that they are no longer classifying itself as a photo-sharing app, and the drastic changes haven’t stopped from there. We have seen Reels take off, Stories get new features and purpose (with all users being able to share links regardless of their following count), and now we are told …
“For Earth Day 2022, we need to act (boldly), innovate (broadly), and implement (equitably). It’s going to take all of us. All in. Businesses, governments, and citizens — everyone accounted for, and everyone accountable. A partnership for the planet.” This is the opening statement on the homepage of the Earth Day website, and it’s an important one. The climate crisis has worsened …
From a global pandemic to unpredictable weather, the world has had its fair share of tragedies over the past few years. However, bad things tend to come in threes. Almost two weeks ago now, devastation hit Ukraine when Vladimir Putin instructed his troops to begin a full-scale invasion. As such, the world has been rocked …
Read moreThe World in Crisis: How the Social Media Giants are Responding
As one month ends, a new one begins, bringing with it a whole lot of new social media features. Trying to stay on top of these trends can be difficult for businesses when 101 other things going on, but it’s important to be across these changes as some features can leverage your business. Sailing Through …
Read moreSailing Through Socials: New Social Media Features – October 2021
Each year on the fourth Saturday in October, people all around the world celebrate Make a Difference Day and how you can make a positive change in the world or someone’s life. From helping your grandparents do the shopping to volunteering your time to a local charity, there are many ways to lend a hand. …
Read moreHow to Make a Difference – It’s the Little Things That Count
We acknowledge the Bunurong/Boon Wurrung People, the traditional custodians of the land on which we live and work. We pay our respect to their Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples. We are committed to moving towards justice, truth, equality and liberation for First Nations people and are proud advocates of Pay The Rent.
