Earth Day: Investing in Our Planet

“For Earth Day 2022, we need to act (boldly), innovate (broadly), and implement (equitably). It’s going to take all of us. All in. Businesses, governments, and citizens — everyone accounted for, and everyone accountable. A partnership for the planet.”

This is the opening statement on the homepage of the Earth Day website, and it’s an important one. The climate crisis has worsened significantly over the past few years. As Earth Day suggests, “Now is the time for the unstoppable courage to preserve and protect our health, our families, and our livelihoods.

Let’s cut to the facts

We’re not here to sugar-coat anything – our planet is in crisis, and unfortunately, we’re responsible. Climate change is already having a huge impact on the world and everything in it. Here’s how it’s affecting the world.

How it’s affecting us

Whether you’re consciously aware of it or not, climate change affects people everywhere. You may have noticed how weather patterns near you are shifting or how more frequently Australia is experiencing heat waves. Some areas are experiencing more severe flooding or bushfires. It’s also putting a significant strain on the agricultural sector and has resulted in a scarcity of resources like food and water that are less reliable as growing seasons change and seasons become less predictable.

The warmer weather carries with it a range of issues, including the potential extension of mosquito season. This increases the risk of mosquito-borne diseases such as malaria and dengue fever. This puts the developing nations around the world at a more elevated risk than others – due to a lack of medical support and healthcare systems – even though they’ve contributed far less to the increase in carbon emissions that has caused this warming in the first place.

How it’s affecting wildlife

Climate change is causing stress to animals across the world. Many of these species have even reached the limit of where they can go to find hospitable climates. As temperatures become warmer, native animals that depend on cooler habitats may be particularly vulnerable. Climate change affects our animals directly, but it’s also having a damaging effect on the ecosystem and food chains each animal has adapted to. Nature Australia uses the following example:

“Salmon rely on steady-flowing cold rivers to spawn. As climate change alters the temperature and flow of these waterways, some salmon populations are dwindling. This affects many species that rely on salmon as a food source like orcas or grizzly bears.”

How it’s affecting the ocean

When it comes to our oceans, the warming ocean temperatures are melting polar ice, shifting ocean currents and fish migrations, and leading to coral bleaching and dieoff. On top of this, they’re absorbing extra carbon dioxide, which is altering the oceans’ chemistry and making them more acidic.

Alarmingly, the rate of ocean acidification is the highest it’s been in 300 million years, which, in turn, harms a number of marine life and their habitats.

Why it’s time to act

 If we continue as we are now, the world as we know it will never be the same. A failure to act to decrease the rising temperature of the Earth’s atmosphere increases threats such as:

  • Rising sea levels which could displace millions of people.
  • Ecosystem collapse.
  • More frequent and severe weather.
  • An increase in temperatures above three degrees by 2100 causing irreversible damage to ecosystems.

Pretty scary stuff, right? However, it’s not too late to act.

I’m only one person, though; what can I do?!

Yes, you may only be one person, but if every ‘one person’ does their part, we can make a difference. Your lifestyle choices significantly impact the environment, so we can each do our part by making conscious choices. The United Nations have created a list of ten actions we can do to help tackle the climate crisis:

Save energy at home – Start the change in your home. Most of our electricity and heat are powered by coal, oil, and gas. You can reduce your energy usage by lowering your heating and cooling, switching to LED light bulbs and energy-efficient electric appliances, washing your laundry with cold water, or hanging things to dry instead of using a dryer.

Walk, bike, or take public transport – Every vehicle on our roads contributes to carbon emissions, with most of them burning diesel or gasoline. By walking or riding a bike instead of driving, you reduce greenhouse gas emissions. It’s great for your health too! If your destination is too far to walk or ride, consider taking public transport or carpooling wherever possible.

Eat more vegetables – Mum was right – eating your veggies IS good for you! Not only is it good for you, but it’s also good for the environment as it can significantly lower your environmental impact. The production of plant-based foods results in fewer greenhouse gas emissions and requires less energy, land, and water. Try eating more vegetables, fruits, whole grains, legumes, nuts, and seeds and reducing your meat and dairy intake.

Consider your travel – We’re not saying never travel again, but consider any unnecessary travel on aeroplanes, as they burn large amounts of fossil fuels, which produce significant greenhouse gas emissions. Taking fewer flights can aid in reducing these emissions. If it’s a business trip or meeting, consider whether taking the train is an option or whether you can meet virtually to eliminate the long-distance travel.

Throw away less food – By throwing away food, you’re wasting the resources and energy that were used to grow, produce, package and transport it. When foods rot in landfills, they produce methane, a powerful greenhouse gas. To reduce this, use what you buy and compost any leftovers.

Reduce, reuse, repair and recycle – Almost everything we buy – from clothing to electronics – causes carbon emissions at each point in production, from the extraction of raw materials to manufacturing and transporting goods to market. This is why it’s essential to reduce our ‘fast fashion’ intake by shopping second-hand, repairing what you can and recycling what you can’t.

Change your home’s energy sources – Making conscious energy choices in your home can also relate to what utility company you use. Ask whether your home’s energy comes from oil, gas or coal, and switch to renewable sources like wind or solar where possible. Installing solar panels on your roof is another great way to generate energy for your home. Switching to solar power can also reduce the price of certain bills – an extra win!

Switch to an electric vehicle – If you’re hunting for a new car, consider changing to an electric model. While they are often seen as expensive, more affordable options are coming onto the market. Whether they still run on electricity produced from fossil fuels, electric cars help reduce air pollution and cause significantly fewer greenhouse emissions than gas or diesel-powered vehicles.

Choose eco-friendly products – Conscious consumerism is all about putting thought into what we’re spending our money on. Everything we buy affects the planet, but you have the power to choose the goods and services you support. Reducing your environmental impact can mean buying local, seasonal foods, and choosing products from companies that use resources responsibly and are committed to cutting their gas emissions and waste.

Speak up – One of the quickest and most effective ways to make a difference is by speaking up and getting others to join you in taking action. Whether it’s your neighbour, a colleague, friends or family, passing on the word to everyone can empower others. It’s time to appeal to local and world leaders to act now.

At Oraco, we’re doing our best to always choose sustainable options where we can, to reduce our environmental impact. This includes implementing environmentally-friendly appliances where available, practising good recycling habits, and using sustainable printing companies as much as possible.

With Earth Day fast approaching, it’s time to consider our impact on the environment and how our choices might affect our planet. Earth Day shouldn’t be one day a year – it should be every day. To learn more about how you can get involved, head to the official Earth Day website.

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Contents
Rebranding doesn’t mean erasing everything that came before. 

If you’ve been in business for five, ten or twenty years, you’ve already built recognition, reputation, relationships and stories that have value.

The interesting part is working out what still belongs.

What should stay? What has the business outgrown? What needs to evolve? And what would you be crazy to leave behind?

A rebrand should make room for where you’re going, while still feeling unmistakably yours.

Think you might have outgrown your brand? Take another look.

Brand + rebrand projects now booking. Visit our link in bio to book a chat.
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#Branding #Rebrand #BrandStrategy #BrandIdentity
I’ve always been fascinated by symbolism 🌀

By how a single mark, image, word or gesture can represent something far bigger than itself. Across cultures and civilisations, we’ve used symbols to communicate identity, beliefs, stories, belonging and ideas that sometimes go far beyond what words can explain.

And somewhere along the way, I realised that’s also how I’d started to see brands.

A logo can become a symbol of what a business stands for. A colour can carry years of recognition. A phrase can represent an entire belief. A story can become shorthand for where a business came from and why it exists. Iconography can represent services, philosophies, products or ideas.

What we see on the surface carries meaning because of everything sitting behind it.

Over nearly two decades of working in branding, I also began noticing the same themes appearing again and again in the businesses people really remembered.

Their past, beliefs, future, people, identity, expression, impact and longevity.

Eventually, I gave each of those ideas a symbolic form.

They became Oraco’s Eight Brand Marks, and today they give us a way to look at a business from eight different perspectives and uncover the stories, ideas and meaning that make it distinctly its own.

The strongest brands aren’t built by adding meaning that was never there. More often, the clues already exist.

You just need to know where to look.

Explore the Eight Brand Marks via the link in bio.
One of the hardest things about running a business is knowing what actually deserves your attention.

When you're inside it every day, everything can feel important. The website needs updating, content needs creating, marketing isn't quite working, the messaging feels off. Someone suggests a new platform, another campaign or a complete change in direction. But more activity isn't always the answer.

A big part of Jessica's work, both through Oraco and the business owners she mentors, is helping people step back far enough to see what's really going on.

– What are you actually trying to achieve?
– Who are you trying to reach?
– What's already working?
– Where is the real disconnect?
– And what can probably wait?

Sometimes the most valuable strategy isn't adding another thing to the list. It's creating enough clarity to know what matters now, what comes next and what doesn't need your attention at all.

If you're looking for strategic advice, a fresh perspective and someone to keep you accountable to actually doing the things you said you were going to do, Jessica offers one-on-one business strategy and mentoring sessions. Shoot us a DM to find out more.
Last week, we lost someone very special.

Sean was a former Principal of Mannix College, a longstanding client of Oraco's, and someone I was lucky to get to know over many years.

I first met Sean in 2012 through my work with Mannix, and I remember instantly clicking with him. He was incredibly kind, funny, super organised and genuinely caring. He made working together easy, but he was also someone who took the time to get to know you beyond the work itself.

Every year, without fail, Sean would send me a Merry Christmas and Happy New Year message, always accompanied by a quirky little Bitmoji of himself. Even after he finished as Principal and we were no longer working together regularly, those messages continued. It's such a small thing, but I think it says a lot about the kind of person he was.

I've worked with Mannix since 2009, a relationship that now spans close to two decades, and Sean sits right in the middle of so many of those memories. He was there through an important chapter in my career and Oraco's growth, trusting us with Mannix for many years, and still making the effort to stay in touch long after our working relationship changed.

Looking back, it means a lot that such a longstanding professional relationship also brought someone like Sean into my life.

As the Mannix community gathers today to celebrate Sean's life, I'll be joining the service from home and thinking of his family, friends and everyone at Mannix. I had hoped to be there in person, but I'm glad I'll still be able to join everyone in remembering him.

Thank you, Sean, for your kindness, your humour and for always finding a way to put a smile on people's faces. You made a difference to so many people, myself included, and I'm very grateful our paths crossed.

Leanne x

Photo courtesy of Mannix College.

ABOUT THE AUTHOR

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Ellie Travica

Content Writer

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