Pinterest for Business: Why it’s a must-have platform

Pinterest is a wonderful platform that welcomes creativity, originality, and positivity.  Many perceive Pinterest as a calm, safe space to learn and be inspired, which couldn’t be more correct. However, what’s commonly underestimated is the fantastic business opportunities that can stem from having a Pinterest business account. Here are all the reasons you should have …

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User-Generated Content: How to Use this Underrated Format to Boost Your Brand

User generated content can be a social media goldmine for businesses of any size if used correctly. Reliable and authentic, user generated content can be used to engage an audience for a fraction of the price of paid media. However, so many businesses are yet to fully consider and understand the value user generated content …

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Social media community management

Social Media Community Management Unpacked

Social media community management is the process of building an authentic community by establishing a space for customers, employees, and partners to interact. Giving brands the opportunity to have meaningful interactions with their audience and create a network in which they can connect, share, and flourish. “Customer experience also referred to as customer service has …

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Social Media Marketing – The Ultimate Guide

As we all know, social media marketing has been a complete game-changer for the world of marketing, creating more opportunities and avenues to reach your audience more effectively and efficiently. Across multiple platforms, social media welcomes new business-orientated features daily. If you are yet to jump on the social media bandwagon for your business, it’s …

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Top 7 Social Media Tools for Marketers

Social media marketing has grown immensely in recent years, reaching heights no one could have anticipated. The power of social media has created movements, evolutions and strengthened connections all over the world. In more recent years, social media has become a business must-have. Social platforms have evolved to encompass business-oriented capabilities to tend to the …

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