App Tracking Updates

Apple iOS App Tracking Updates

Apple, Privacy, Facebook – trending topics and the basis of a lot of conversation in the advertising space. You may have heard of the modification in Apple’s iOS 14 privacy policy, and new app tracking transparency initiative, and its controversial effect on the social giant, Facebook. Furthermore, if you use Facebook for your business, primarily …

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Fotograf HQ Rebrand

5 Signs it’s Time to Rebrand

It’s true, an up-to-date and consistent brand identity could be the difference between a customer choosing you over a competitor. According to a survey by Lucidpress and Demand Metric, consistently presented brands are 3-4 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation. A consistent brand builds recognition and …

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Why Brand Consistency is Key

You’ve probably heard the phrase ‘consistency is key’ when it comes to branding, but have you ever really considered why it’s so important? Quite often, an ad will come on TV or the radio and I instantly know what brand the ad is for before the logo appears, or the name is announced. I’m sure …

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Vision, Mission, Values and Why: The Importance of Brand Purpose

So, you’re starting out in business and probably eager to dive straight into coming up with a name and designing a logo. You might have even started setting up your website and socials. It’s all very exciting, but rushing into all of this before defining your purpose, could cost you more time and money down …

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Facebook Changes

Changes to Sharing and Viewing News on Facebook in Australia

This morning has been one heck of a ride, with Facebook blocking Australians from accessing news in their Facebook feeds under the proposed Australian Government Media Bargaining law. Essentially, this means that Australians are no longer able to see news from publisher’s pages, including big news organisations. Facebook has come out saying that they “made …

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