For over a decade, Thankyou has been chasing a single idea – to be a sustainable social enterprise at global scale, making an impact around the world. Thankyou has executed some truly unconventional and highly successful campaigns that led to their products being stocked by some of Australia’s biggest retailers. But on the way there, …
Read moreThankyou, Reimagined: Product innovation and an unconventional campaign
Starting a new business can be daunting, and knowing where to start is hard. You need to decide on your business structure and type, choose a name, create your brand identity, and develop some corporate stationery. Then, there’s working out the best way to reach your target audience to let them know you exist. At …
Read moreHow to Start a Business and Build a Memorable Brand
Like fashion, logo design trends often evolve to align with the present day. Cultural progressions, political events, societal developments, and technological advancements shape these trends, and brands that don’t take part in the evolution can fall behind and lose credibility. You may be surprised to find that many major brands change their logo and visual …
When building a successful business, creating a logo may not be a top priority. However, it’s an important aspect of your brand that you should give careful consideration to. Before we tell you why it’s important to have a great logo, let’s touch on what a logo actually is. A logo is a visual brand …
Hashtags have quickly become a “must-have” for social media and digital marketing. With the rapid evolution of the hashtag, the importance of understanding their fundamentals has grown just as quick. There is a lot of the hashtag world that many of us are yet to discover. This includes how to use them, when to use …
Read moreHashtags – Your Comprehensive Guide and How to Use Them
The climate change discussion is a hot topic and we can all feel a little helpless when reflecting on this huge global issue. But what we can do is make small changes in our day to day that will have a positive impact on our environment and lead us down a more sustainable path. We typically …
Read moreGoing Green: How to Make Your Office More Sustainable
Are you about to endeavour on an exciting new business journey? You may be under the impression that once you have your logo, you’re all set to venture into the big wide world. And although we understand you’re eager and excited to launch your new business, let’s pause for a second and unpack the importance …
Read moreThe Difference Between a Logo and Brand Identity and Why You Need Both
may , u It’s true, an up-to-date and consistent brand identity could be the difference between a customer choosing you over a competitor. According to a survey by Lucidpress and Demand Metric, consistently presented brands are 3-4 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation. A consistent brand …
You’ve probably heard the phrase ‘consistency is key’ when it comes to branding, but have you ever really considered why it’s so important? Quite often, an ad will come on TV or the radio and I instantly know what brand the ad is for before the logo appears, or the name is announced. I’m sure …