JOURNAL /01
Explore our latest thinking on brand, business and creativity, from deeper Studio Papers and original perspectives to observations, stories and ideas from inside the studio.
You’ve probably heard the phrase ‘brand consistency is key’ when it comes to branding, but have you ever really considered why it’s so important? Quite often, an ad will come on TV or the radio and I instantly know what
So, you’re starting out in business and probably eager to dive straight into coming up with a name and designing a logo. You might have even started setting up your website and socials. It’s all very exciting, but rushing into
2020 was certainly an interesting year, to say the least (and has unfortunately carried over to 2021!) While the pandemic raged on, people started running out of things to do, and as we went into lockdown around the globe, the
Branding, brand strategy and brand identity – we’re sure you’ve heard these words flying around before and while they do sound like fancy buzz words, they actually have more substance and meaning. When you think of building a brand, your
2020 was a year like no other and one that many of us small businesses would prefer to forget. Yes, we saw panic buying sweep supermarkets where aisles of toilet paper and food staples were emptied, but this wasn’t the
Whether you pronounce it ‘GIF’ or ‘JIF’, we’re almost certain that you’ve used these fun little animations at least once in your life! But did you know that you can actually create custom GIFs, specific to your brand? Let’s dumb
Like a lot of American traditions, Black Friday has (over the years) caught on within the Australian retail scene, promising bargain buys that you’ll never be able to get again!! They’re always limited in edition, while stocks last or never
Remember the Yellow pages? That big, chunky book that you got delivered every year without asking, only for it to be used as a spider squasher or a step to get the chocolate off the top shelf? Well, it still
At least 30,000 websites are hacked every day and a cyberattack happens every 39 seconds… no, that’s not a typo… every 39 seconds! To give you some more context of the scale, 64% of companies have experienced a cyber attack
Posting isn’t dead. Boring content is. 👀
You can still promote your business, your services and what you do, but the way you package it matters.
Create content people actually want to stop, watch and engage with first. Sell second.
Because good marketing shouldn’t always feel like marketing.
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#SocialMediaMarketing #ContentMarketing #OracoAgency
Meet Leanne, Co-founder, Creative Director and the curious mind behind a lot of the brands that come through our studio.
She`s usually the one asking why? (and then asking it another five times), digging into the stories, people and ideas behind a business before working out how they can take shape visually.
Outside the studio, you’ll probably find Leanne painting with symphonic metal playing in the background, halfway through a fantasy novel, out exploring with Toby and Simon, or at a gig.
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Filed by: Oraco Agency
Reference: TF-001
Photo source: @joannaphotography.au
Filed under: #TeamFile #BrandStrategist #BrandIdentity #BrandStory #BrandStrategy
Rebranding doesn’t mean erasing everything that came before.
If you’ve been in business for five, ten or twenty years, you’ve already built recognition, reputation, relationships and stories that have value.
The interesting part is working out what still belongs.
What should stay? What has the business outgrown? What needs to evolve? And what would you be crazy to leave behind?
A rebrand should make room for where you’re going, while still feeling unmistakably yours.
Think you might have outgrown your brand? Take another look.
Brand + rebrand projects now booking. Visit our link in bio to book a chat.
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#Branding #Rebrand #BrandStrategy #BrandIdentity
Happy Father’s Day to the dads behind the Oraco team 💛
To our dads, stepdads, partners who are dads, and all the father figures who have supported us, shaped us and made us laugh along the way, today is for you.
And a very happy Father’s Day to all the dads and father figures in our wider Oraco community. We hope you’re feeling very loved and appreciated today x
I’ve always been fascinated by symbolism 🌀
By how a single mark, image, word or gesture can represent something far bigger than itself. Across cultures and civilisations, we’ve used symbols to communicate identity, beliefs, stories, belonging and ideas that sometimes go far beyond what words can explain.
And somewhere along the way, I realised that’s also how I’d started to see brands.
A logo can become a symbol of what a business stands for. A colour can carry years of recognition. A phrase can represent an entire belief. A story can become shorthand for where a business came from and why it exists. Iconography can represent services, philosophies, products or ideas.
What we see on the surface carries meaning because of everything sitting behind it.
Over nearly two decades of working in branding, I also began noticing the same themes appearing again and again in the businesses people really remembered.
Their past, beliefs, future, people, identity, expression, impact and longevity.
Eventually, I gave each of those ideas a symbolic form.
They became Oraco’s Eight Brand Marks, and today they give us a way to look at a business from eight different perspectives and uncover the stories, ideas and meaning that make it distinctly its own.
The strongest brands aren’t built by adding meaning that was never there. More often, the clues already exist.
You just need to know where to look.
Explore the Eight Brand Marks via the link in bio.
One of the hardest things about running a business is knowing what actually deserves your attention.
When you`re inside it every day, everything can feel important. The website needs updating, content needs creating, marketing isn`t quite working, the messaging feels off. Someone suggests a new platform, another campaign or a complete change in direction. But more activity isn`t always the answer.
A big part of Jessica`s work, both through Oraco and the business owners she mentors, is helping people step back far enough to see what`s really going on.
– What are you actually trying to achieve?
– Who are you trying to reach?
– What`s already working?
– Where is the real disconnect?
– And what can probably wait?
Sometimes the most valuable strategy isn`t adding another thing to the list. It`s creating enough clarity to know what matters now, what comes next and what doesn`t need your attention at all.
If you`re looking for strategic advice, a fresh perspective and someone to keep you accountable to actually doing the things you said you were going to do, Jessica offers one-on-one business strategy and mentoring sessions. Shoot us a DM to find out more.
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