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What are Branded Instagram Story GIFs?

Whether you pronounce it ‘GIF’ or ‘JIF’, we’re almost certain that you’ve used these fun little animations at least once in your life!

But did you know that you can actually create custom GIFs, specific to your brand?

Let’s dumb it down a bit

Before we get too ahead of ourselves, we should probably explain what a GIF is – just in case you’ve recently emerged from under the rock you’ve been sheltering under and have no idea what we’re talking about.

GIF stands for ‘Graphics Interchange Format‘ and basically it just means an animated image, or image that moves. You might be thinking, ‘an image that moves is a video’, but it’s a little bit different. There is no sound, and then it plays on a repeated loop – a bit like an old school flipbook, like our examples below.

They’re fun to put on my Insta stories, but how can they actually help my business?

How to Geek sums it up by explaining that “GIFs are gaining popularity because, like memes, they’re useful for communicating jokes, emotions and ideas”.

There are other reasons why custom GIFs can benefit a business:

  • They increase brand exposure
  • They showcase your company’s personality
  • They are mobile friendly
  • You can customise them to match your brand

Pretty cool right?

For more information, read our blog on social media branding or learn about brand consistency

Sounds cool and all, but how do I actually do it?

While you can create your own through a multitude of different websites, our talented designers at Oraco (wink, wink, nudge, nudge) know exactly how to make these little animations and we can match them perfectly with your company’s branding and messaging.

All of our current GIFs are uploaded through a website called GIPHY, and in only three months our cute little GIFs have been viewed almost 200,000 times! Mind = blown. You might not realise, but GIPHY is a platform you can find anywhere that your conversations are happening – Facebook, Instagram, Snapchat, TikTok and iMessage to name a few. To see the custom GIFs we have created for Oraco, simply type ‘Oraco’ into the search bar when you are posting your next Instagram story!

Now you know what they are and how they can help your business, let’s get GIF-fy with it, and create some of your very own. Get in touch with us to find out where to get started.

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