Digital marketing is one of those things that can feel exciting and overwhelming in equal measure. With endless platforms, ever-changing algorithms, new trends popping up daily, and more marketing ‘must-dos’ than you can poke a stick at, it’s easy for
Having a cohesive social feed is more than just a collection of ‘pretty pictures’. It is an extension of your brand and should demonstrate your brand’s aesthetic, tone of voice and brand values. Your social feed should give your audience
Social media is constantly growing and evolving, especially with new business-focused updates coming more regularly. Each social media platform is different, with unique posting abilities and audiences. Today, we will jump into how each platform can benefit your business growth.
As we all know, the world of social media grows, expands and evolves at a rapid rate, making it easy to fall behind. As the year flies by, trends and updates come and go. Therefore, keeping a lookout and staying
The past 2 years have been turbulent, to say the least, and it’s normal that during periods of stress or reconfiguration, plans and goals can change or be lost in the movement. Did you lose track of your social media
Before you check out of 2021 and tuck into your Christmas feast, it’s time to check in on our monthly social media update – that’s right, it’s Sailing Through Socials time! Every month, the Oraco team creates a list of
It’s almost the end of November which means it’s time to go Sailing Through Socials and look at some new social media features that have surfaced this month. As the holiday season begins, some of these new features are perfect
There are many simple, yet effective ways to elevate your social media to make it stand out and become attractive to social users. Implementing small changes into your accounts that focus on the user’s perspective is an effective way to
Social media marketing has grown immensely in recent years, reaching heights no one could have anticipated. The power of social media has created movements, evolutions and strengthened connections all over the world. In more recent years, social media has become
Last week, we lost someone very special.
Sean was a former Principal of Mannix College, a longstanding client of Oraco`s, and someone I was lucky to get to know over many years.
I first met Sean in 2012 through my work with Mannix, and I remember instantly clicking with him. He was incredibly kind, funny, super organised and genuinely caring. He made working together easy, but he was also someone who took the time to get to know you beyond the work itself.
Every year, without fail, Sean would send me a Merry Christmas and Happy New Year message, always accompanied by a quirky little Bitmoji of himself. Even after he finished as Principal and we were no longer working together regularly, those messages continued. It`s such a small thing, but I think it says a lot about the kind of person he was.
I`ve worked with Mannix since 2009, a relationship that now spans close to two decades, and Sean sits right in the middle of so many of those memories. He was there through an important chapter in my career and Oraco`s growth, trusting us with Mannix for many years, and still making the effort to stay in touch long after our working relationship changed.
Looking back, it means a lot that such a longstanding professional relationship also brought someone like Sean into my life.
As the Mannix community gathers today to celebrate Sean`s life, I`ll be joining the service from home and thinking of his family, friends and everyone at Mannix. I had hoped to be there in person, but I`m glad I`ll still be able to join everyone in remembering him.
Thank you, Sean, for your kindness, your humour and for always finding a way to put a smile on people`s faces. You made a difference to so many people, myself included, and I`m very grateful our paths crossed.
Leanne x
Photo courtesy of Mannix College.
One year of @twobayslaundry 🤎
A year ago, Two Bays Laundry opened its doors with a brand we’d had the pleasure of helping Liz and Kirill bring to life from the very beginning.
From strategy through to the visual identity, we wanted to create a brand that felt fresh, organic and full of personality, but most importantly, one that felt like it belonged here on the Mornington Peninsula.
That sense of place became part of the identity itself. The curves within the logo draw on the movement of water and our coastline, while the stylised ‘B’ represents the two bays that gave the business its name, Western Port and Port Phillip. The coastal palette, natural textures and broader identity carried that story through the space (shout out to @saint.design.interiors), signage, uniforms, vehicles and everything in between.
It’s always pretty special seeing a brand move from ideas on a page into a real business, but even more so watching it become part of the local community.
A huge congratulations to Liz, Kirill and the whole Two Bays Laundry team on your first birthday. It’s been such a pleasure working alongside you from those early ideas through to launch and everything that has followed.
Happy first birthday! Here’s to everything still to come 🥂
We don’t believe the best brand stories are invented.
They’re found in the reasons a business began, the decisions made along the way and the people behind it. The things they care about, do differently, and perhaps don’t even realise are interesting anymore.
Often, you’re too close to your own business to see what someone else might find remarkable.
That’s why we ask questions, listen and look a little closer.
The story is already there. You just have to know where to look.
At the heart of @joannaphotography.au’s new identity is a refined wordmark designed to balance timeless elegance with a sense of movement and connection.
A sophisticated serif typeface was chosen for its enduring quality, warmth and understated premium feel. The letterforms evoke a sense of craftsmanship and longevity, reflecting the brand’s focus on creating imagery that grows in meaning over time.
Connection between the A and N introduces a sense of movement and continuity, symbolising the relationships, stories and moments that unfold throughout life.
This is why we start with your story. It’s often where the most distinctive part of a brand identity is hiding.
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Filed by: Oraco Agency
Reference: PF-4165
Photo source: @joannaphotography.au
Filed under: #ProjectFile #BrandStrategist #Branding #BrandDesign #LogoDesign
There’s nothing more terrifying than the invasion of AI-generated social posts.
Except, perhaps, thinking branding is just a logo.
Oraco’s top five horror stories. Based on true events.
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#MarketingHumour #top5horrormovies #SocialMediaMarketing #DigitalMarketing #trending
What makes a brand memorable?
It’s a question we’ve spent a lot of time thinking about.
Over the years, through workshops, conversations, research and more strategy documents than we could count, we started to notice the same themes appearing.
The stories that shaped a business. The beliefs behind it, where it’s going and the people it exists for. How it shows up, the perspective it brings, the impact it wants to make, and whether what it’s building can last.
These are the things we consistently investigate. So we gave each one a mark.
Past > Beliefs > Future > Connection > Identity > Expression > Impact > Longevity
Together, they form our Eight Mark Philosophy. A way of looking a little closer at what already exists within a business and finding the things that can make its brand unmistakably its own.
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Studio Paper /002
Filed by: Oraco Agency
Reference: SP-002
Filed under: #StudioPaper #BrandStrategy #Branding #BrandStory #BrandIdentity
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