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How Each Social Media Platform Can Benefit Your Business

Social media is constantly growing and evolving, especially with new business-focused updates coming more regularly. Each social media platform is different, with unique posting abilities and audiences. Today, we will jump into how each platform can benefit your business growth.

Facebook

Facebook is a huge platform with 2.91 billion users worldwide. Therefore, an obvious benefit of using Facebook for your business stems from global reach opportunities. 75% of Facebook users spend at least 1.5 hours on the app, and with every scroll, users see more and more content – some of which could be yours!

Facebook advertising is another great tool if you are happy to set a budget aside for social media marketing. Your posts can be boosted and turned into ads within minutes. You can successfully target specific demographics to reach your desired audience when creating an ad. You can target by interests, age, behaviour, devices, occupation and more!

Instagram

As we all know, Instagram is the home of visual content, so now is your chance to reach your visually orientated audience.

Instagram stories and tagged content create endless opportunities for your business. However, this acts as ‘word of mouth’ in a visual form. For example, if you own a café or restaurant and your patrons share a snap of their food on their Instagram story, it’s basically free advertising!

Another benefit of users tagging you is the creation of user-generated content. As users share images of your product and service, it provides content for your business – if you receive permission from the original source, of course. User-generated content is great to show your audience that your product or service is in use in the real world. This style of content may push a consumer over the line in their decision to make a purchase,

If you own a shop or any business that sells something, you’ll love the Instagram shop function. The IG shop function allows you to tag the products you post, creating ease for your consumers as they can simply click a link and make a purchase.

Additionally, there is a shopping feed on Instagram for users to browse. Based on demographics and insights, users are shown products they may like – some of which could be yours. This function is free to use, so why not use it?

LinkedIn

LinkedIn is the home of business-orientated content filled with endless networking opportunities. This platform is also great for generating new business leads and nurturing referral relationships.

Many businesses who use LinkedIn use it as a platform to share more about their business. For example, their story, their mission, and their values. Sharing these details can attract new consumers, potential business partners or even strengthen your business’s reputation.

Introducing new products or product launches is also commonly found on LinkedIn and is the perfect chance to engage your audience, create excitement or even gain support from others.

As LinkedIn is a free platform, it’s another opportunity for your business to expand digitally and generate brand awareness.

LinkedIn is a popular platform for job hunters too, so post an ad on LinkedIn next time you are looking to expand your team.

Twitter

Did you know Twitter is the number 1 platform for discovery? Let your business be discovered on this platform, free of charge!

Twitter is another platform that is successful in reaching large audiences. In addition to this, Twitter is great for sharing content about your products and services, such as website links, images, and testimonials. It can also be used to increase your brand’s awareness. If you post on this platform frequently, your brand can jump into the mind of potential consumers through repeat exposure.

Twitter allows for meaningful real-time connections. As it is a relatively informal platform, you can easily engage with your audience and learn more about them. Adding a simple poll can increase your engagement and give you a chance to learn more about your audience.

Pinterest

Pinterest converts browsers into buyers, and simple pins can make a big impact.

This platform is another winner for visual lovers. Pinterest can be used for many types of businesses and can welcome global traffic referrals. It’s particularly good if you are offering a product or service.

Pins can be created in a matter of seconds, and there is no limit to how many you can make. Therefore, nothing is stopping you from pinning every product or service you have. What will this achieve? As users view your Pins, you can strengthen your brand awareness, individual product awareness and brand reputation.

Pins can be static images or short videos, so it is easy to copy across your content from other platforms. Just don’t forget to add a link to every pin, so users know where to start shopping!

TikTok

Tik Tok is the home to a lot of snackable, bite-sized content and now introducing longer-form content.  However, it is important to know content posted on Tik Tok does not have to be funny, silly or somehow involve a viral dance! Although trending audio helps boost your content, you can post anything you want on this platform.

Commonly, small businesses in particular share behind the scenes content such as packing orders, time-lapses, or the business’s story. Like Instagram, you can add your business name and website in your profile’s bio so your followers can find you with ease.

On Tik Tok, you have to potential to go viral. Although we can’t promise this, if you post the right content at the right time, your content may go viral and reach a massive audience.

Which platforms do you use? Are you ready to add some to your list? If you are feeling stuck, we are here to help. Click here to learn how.

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Contents

Good work starts with good relationships.

One of our favourite parts of what we do is getting to know the people behind the businesses we work with. Understanding their stories, sharing ideas, challenging each other`s thinking and seeing those ideas come to life.

Joanna Photography is a perfect example of that. We`ve had the pleasure of working with Jo on her brand, and more recently, the tables turned when we stepped in front of her camera for our own branding shoot.

Jo embraced our creative direction, brought her own ideas and perspective to the shoot, and captured our team in a way that felt genuinely us.

There`s something pretty special about being able to support each other`s businesses, collaborate creatively and share a few laughs along the way.

Thanks for being such a wonderful part of our Oraco community, Jo! 🖤

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Open post by oracoagency with ID 18035340923902469
Good work starts with good relationships. One of our favourite parts of what we do is getting to know the people behind the businesses we work with. Understanding their stories, sharing ideas, challenging each other's thinking and seeing those ideas come to life. Joanna Photography is a perfect example of that. We've had the pleasure of working with Jo on her brand, and more recently, the tables turned when we stepped in front of her camera for our own branding shoot. Jo embraced our creative direction, brought her own ideas and perspective to the shoot, and captured our team in a way that felt genuinely us. There's something pretty special about being able to support each other's businesses, collaborate creatively and share a few laughs along the way. Thanks for being such a wonderful part of our Oraco community, Jo! 🖤

Content is easy to make, but content that actually feels like your brand is a little harder.

It`s why we don`t think content should begin with, “What should we post this week?”

It should begin much further back.

What do we want to be known for? What does our audience actually care about? What stories are worth telling? And how can we tell them in a way that could only really come from us?

Because when those things are clear, content stops being a constant search for something to say. You have a much stronger foundation to keep coming back to.

And that`s exactly why we created the Brand Builder Map and Brand Oracle.

Built on our Eight Brand Marks™ methodolgy, the Brand Builder Map and Oracle helps you explore the foundations of your brand, uncover what makes you distinctive and develop the clarity to guide everything that comes next, including your content.

Because knowing what to say starts with understanding who you are, what you stand for and why people should care.

Here`s Kannika behind the scenes capturing some of the content that brings those ideas to life.

Strategy gives you the story and content gives you somewhere to tell it.

Want to build a stronger foundation for your own brand? Explore Brand Oracle and the Brand Builder Map through the link in our bio.

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Open post by oracoagency with ID 18059985584546895
Content is easy to make, but content that actually feels like your brand is a little harder. It's why we don't think content should begin with, “What should we post this week?” It should begin much further back. What do we want to be known for? What does our audience actually care about? What stories are worth telling? And how can we tell them in a way that could only really come from us? Because when those things are clear, content stops being a constant search for something to say. You have a much stronger foundation to keep coming back to. And that's exactly why we created the Brand Builder Map and Brand Oracle. Built on our Eight Brand Marks™ methodolgy, the Brand Builder Map and Oracle helps you explore the foundations of your brand, uncover what makes you distinctive and develop the clarity to guide everything that comes next, including your content. Because knowing what to say starts with understanding who you are, what you stand for and why people should care. Here's Kannika behind the scenes capturing some of the content that brings those ideas to life. Strategy gives you the story and content gives you somewhere to tell it. Want to build a stronger foundation for your own brand? Explore Brand Oracle and the Brand Builder Map through the link in our bio.

Being different isn`t the same as being distinctive.

A business can have a genuine point of difference and still be difficult to remember. It can also offer something remarkably similar to its competitors and become the brand people recognise first.

That`s because differentiation and distinction do two different jobs.

Differentiation gives people a reason to choose you.

Brand distinction gives them something to recognise, remember and associate with you.

And while differentiation often looks sideways at competitors, distinction starts by looking inward. At the stories, beliefs, experiences, relationships and perspectives that already make a business unmistakably itself.

Because the goal isn`t to be different for the sake of it but to become more confidently and recognisably yourself.

Our latest Studio Paper explores Brand Distinction vs Differentiation, why both matter and where lasting distinction actually comes from.

Link in bio to read more.

•

Studio Paper /002
Filed by: Oraco Agency
Reference: SP-002
Photo source: @joannaphotography.au
Filed under: #BrandDistinction #BrandDifferentiation #Branding #BrandIdentity

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Open post by oracoagency with ID 17971503363155444
Being different isn't the same as being distinctive. A business can have a genuine point of difference and still be difficult to remember. It can also offer something remarkably similar to its competitors and become the brand people recognise first. That's because differentiation and distinction do two different jobs. Differentiation gives people a reason to choose you. Brand distinction gives them something to recognise, remember and associate with you. And while differentiation often looks sideways at competitors, distinction starts by looking inward. At the stories, beliefs, experiences, relationships and perspectives that already make a business unmistakably itself. Because the goal isn't to be different for the sake of it but to become more confidently and recognisably yourself. Our latest Studio Paper explores Brand Distinction vs Differentiation, why both matter and where lasting distinction actually comes from. Link in bio to read more. • Studio Paper /002 Filed by: Oraco Agency Reference: SP-002 Photo source: @joannaphotography.au Filed under: #BrandDistinction #BrandDifferentiation #Branding #BrandIdentity

Attention and brand building aren’t always the same thing.

We believe having a perspective is one of the most important parts of building a distinctive brand. But there’s a difference between sharing an opinion because you genuinely believe it and sharing one because you know it will get a reaction.

Trends can be useful, controversial opinions can start conversations, and reach can absolutely be valuable.

But if the perspective you’re putting out there doesn’t align with what you genuinely believe, how you work or what you want your brand to be known for, what is that attention actually building?

Brand strategy is the long game.

Your perspective should have enough conviction behind it that you’re willing to stand by it long after the views, comments and algorithm have moved on.

Attention might make you visible but it’s conviction that will make you memorable.

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Open post by oracoagency with ID 18219181318347292
Attention and brand building aren’t always the same thing. We believe having a perspective is one of the most important parts of building a distinctive brand. But there’s a difference between sharing an opinion because you genuinely believe it and sharing one because you know it will get a reaction. Trends can be useful, controversial opinions can start conversations, and reach can absolutely be valuable. But if the perspective you’re putting out there doesn’t align with what you genuinely believe, how you work or what you want your brand to be known for, what is that attention actually building? Brand strategy is the long game. Your perspective should have enough conviction behind it that you’re willing to stand by it long after the views, comments and algorithm have moved on. Attention might make you visible but it’s conviction that will make you memorable.

We’ve seen some interesting conversations lately about where brand strategy ends and brand identity begins, particularly around whether things like logos, colour and typography are really that important.

Our perspective? They shouldn’t be separated in the first place.

Colour, typography, symbolism, imagery, language and tone aren’t simply aesthetic choices made once the “important” strategic work is finished.
When they’re done well, they’re strategic decisions.

They’re informed by what the brand believes, where it’s going, who it needs to connect with, what makes it distinctive and what we want people to recognise and associate with it over time.

We don’t finish the strategy and then ask, ‘Okay, what should this look like?’

The identity is already taking shape through the strategic process.

Because good brand identity is strategic thinking made visible. Not just decoration!

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Open post by oracoagency with ID 18079763828693187
We’ve seen some interesting conversations lately about where brand strategy ends and brand identity begins, particularly around whether things like logos, colour and typography are really that important. Our perspective? They shouldn’t be separated in the first place. Colour, typography, symbolism, imagery, language and tone aren’t simply aesthetic choices made once the “important” strategic work is finished. When they’re done well, they’re strategic decisions. They’re informed by what the brand believes, where it’s going, who it needs to connect with, what makes it distinctive and what we want people to recognise and associate with it over time. We don’t finish the strategy and then ask, ‘Okay, what should this look like?’ The identity is already taking shape through the strategic process. Because good brand identity is strategic thinking made visible. Not just decoration!

ABOUT THE AUTHOR

Picture of Oraco

Oraco

We are designers, strategists, storytellers, coders, animal lovers, travellers, adventurers, yogis, gig-goers and coffee, tea & wine enthusiasts. We are for culture that fuels progressive and imaginative thoughts. We value positive change and believe in equality. We expect accountability. We aspire to create a work-life balance. We enjoy teamwork and contribution.

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