Search
Close this search box.

Cracking the TikTok Code: The Impact of Video Length on Performance

We all know that social media is no stranger to change. It’s constantly evolving, and new updates are always just around the corner. TikTok is no exception. Since the platform’s launch in 2012 (or should we say Musical.ly?), it’s undergone major changes. TikTok officially became the platform we know and love in 2018, and with …

Read moreCracking the TikTok Code: The Impact of Video Length on Performance

Implementing your editorial style guide

Implementing Your Editorial Style Guide: The Key for Consistent Comms

Your editorial style guide is crucial to the communications side of your business. When it comes to implementing your editorial style guide, it’s crucial that everyone adheres to the style guide, your communications are consistent, and you know everyone is on the same page. Creating your editorial style guide (sometimes called a language guide) is …

Read moreImplementing Your Editorial Style Guide: The Key for Consistent Comms

Inclusive Writing: What is it, Why is it Important and Why Not Writing Inclusively Might Hurt Your Business

Have you ever heard the saying, ‘sticks and stones may break my bones, but words can never hurt me?’ Well, we’ll have to agree to disagree here. Words can cause feelings of pain and loneliness – even without meaning to. Inclusive writing needs to be considered in all forms of business communications; without it, you …

Read moreInclusive Writing: What is it, Why is it Important and Why Not Writing Inclusively Might Hurt Your Business

Join the Oraco Passage

Build, nurture and evolve your brand with our actionable tips and insights delivered straight to your inbox.