Pinterest is a wonderful platform that welcomes creativity, originality, and positivity. Many perceive Pinterest as a calm, safe space to learn and be inspired, which couldn’t be more correct. However, what’s commonly underestimated is the fantastic business opportunities that can stem from having a Pinterest business account. Here are all the reasons you should have …
Read morePinterest for Business: Why it’s a must-have platform
User generated content can be a social media goldmine for businesses of any size if used correctly. Reliable and authentic, user generated content can be used to engage an audience for a fraction of the price of paid media. However, so many businesses are yet to fully consider and understand the value user generated content …
Read moreUser-Generated Content: How to Use this Underrated Format to Boost Your Brand
As we all know, the world of social media grows, expands and evolves at a rapid rate, making it easy to fall behind. As the year flies by, trends and updates come and go. Therefore, keeping a lookout and staying up to date on all things social can help ensure you don’t miss a trend …
The past 2 years have been turbulent, to say the least, and it’s normal that during periods of stress or reconfiguration, plans and goals can change or be lost in the movement. Did you lose track of your social media goals last year? Did your business have to pivot and start again? That’s okay – …
Read moreHow to Set and Achieve Your Social Media Goals in 2022
Social media community management is the process of building an authentic community by establishing a space for customers, employees, and partners to interact. Giving brands the opportunity to have meaningful interactions with their audience and create a network in which they can connect, share, and flourish. “Customer experience also referred to as customer service has …
Successfully managing client expectations is one of the many ways you can establish and grow a small business. It’s also a fine art that requires careful consideration. If you don’t establish a clear scope of work during the initial stages, you risk overservicing and being undervalued, or leaving your client feeling disgruntled and unhappy with …
As we wrap up 2021 and look towards the new year break (for some), it is essential you consider your plans for 2022. We don’t mean to be a buzzkill, but to kick the new year off on the right foot, building your social media marketing strategy will set you in good stead for a …
When building a successful business, creating a logo may not be a top priority. However, it’s an important aspect of your brand that you should give careful consideration to. Before we tell you why it’s important to have a great logo, let’s touch on what a logo actually is. A logo is a visual brand …
As we all know, social media marketing has been a complete game-changer for the world of marketing, creating more opportunities and avenues to reach your audience more effectively and efficiently. Across multiple platforms, social media welcomes new business-orientated features daily. If you are yet to jump on the social media bandwagon for your business, it’s …