Category: Strategy

Is the Luxury Brand Scarcity Strategy Sustainable?

Rolex, a symbol of luxury, has long thrived on its exclusivity and craftsmanship. But in an era dominated by Millennials and Gen Z, who demand transparency and authenticity, is the brand scarcity strategy sustainable or is it time for a

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brand strategy

What Is a Brand Strategy and Why Does It Matter?

Every brand strives to leave a lasting impression, but this is difficult to achieve without a clear strategy. Brand strategy isn’t just about creating a standout logo and communicating your ‘what’ – it’s about defining your ‘why’ and crafting a

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Rethinking the Role of Hashtags on Facebook

In the ever-evolving landscape of social media marketing, strategies are often built on a foundation of best practices and common knowledge. However, what if some of these assumptions are not as effective as they used to be? This question prompted

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The Magic of Colour Psychology in Branding

In a world full of brands competing for your attention, have you ever wondered what makes you choose one brand over another? Is it the logo, the packaging, or perhaps the catchy slogan? While these elements certainly play a part,

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Don’t Overlook Nano Influencers

Influencer marketing has defied expectations and is now often considered a vital part of any business’s marketing budget. In 2023, the business of ‘influencing’ is only set to increase and as it does, it poses genuine questions about what is

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Boost Your Thought Leadership: The Power of Blogging

Establishing yourself as an industry thought leader has become more important than ever to stand out from the crowd. Being recognised as an expert in your field helps build your brand and presents new opportunities for professional growth. One effective

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