Hashtags have quickly become a “must-have” for social media and digital marketing. With the rapid evolution of the hashtag, the importance of understanding their fundamentals has grown just as quick. There is a lot of the hashtag world that many of us are yet to discover. This includes how to use them, when to use …
Read moreHashtags – Your Comprehensive Guide and How to Use Them
It seems like every time we wrap our heads around one new social media feature, ten new features emerge! Keeping up with trends and new features can certainly be challenging for businesses that want to stay relevant – especially when it comes to trying to master each one. If you’re feeling a little overwhelmed and …
Read moreSailing Through Socials: New Social Media Features – Sep 2021
When it comes to business, there is nothing more important than building and protecting your brand’s reputation. In most industries, people tend to search for a business online or ask for a recommendation from a friend. In both instances, people often have a quick scan of the suggested business’ online presence. If you find a …
If you’re a business owner and you use Facebook, then you may have noticed some recent changes to the management pages and tools. Facebook has been doing a lot of reconfigurations recently and has introduced a feature called ‘Business Suite.’ Just as you would picture a luxurious room when we say hotel suite, you can expect …
For a brand to be truly successful and stand the test of time, it needs to be prepared to respond and evolve as the environment around it shifts. In contrast to a rebrand, brand evolution is about small baby steps in response to feedback. We’re going to explore brand fundamentals, a rebrand vs. a brand …
“Your brand is a story unfolding across all customer touchpoints.” – Jonah Sachs Most people have some knowledge of what branding is. In this day and age, we are told that even we as individuals are ‘brands’, each telling our own story across the physical and digital world. But what is social media branding? And …
Customer experience is increasingly becoming a priority for businesses large and small. But blending the physical and digital to create a consistent, multi-channel customer experience is often a long way behind. While we traditionally expect a high level of customer service when we interact with people face to face, the same level of customer service …
Read moreCustomer Experience: Blending the Online and Offline
Ah, the infamous ambiguous Instagram Algorithm, sounds like a mythical social buzzword, doesn’t it? Well luckily, Instagram has recently come out and addressed once and for all the elephant in the room (or should we say algorithm on your phone?!) In this blog, we’re going to further expand on what the algorithm is and how …
So, you may have heard of a brand style guide before, but have you ever heard of an editorial style guide? Just like an overall brand style guide, an editorial style guide is a comprehensive document that collates and outlines the language associated with your brand as well as standards for grammar, spelling, sentence structure …
Read moreWhat is an Editorial Style Guide and Why Should You Invest in One?