Today is Black Friday, but before you go click crazy, we urge you to stop and think about what you are purchasing and consider what you really need. I know, I know… it’s weird; we are a creative communications agency that works with businesses to help them increase their reputation and ultimately their sales. However, …
No one likes receiving negative comments or reviews. Unfortunately, negative comments are often out of your control and can occur at any time. But negative comments online provide your business with an opportunity to respond and be a part of the conversation. Not all negative comments cause harm. Sometimes, these comments can make you aware …
Branding is the foundation of any business, although a logo is important, a great brand goes above and beyond its logo. Great branding depicts the overall message that a business wants to portray and this can be represented through a variety of different visual elements. That’s where a brand style guide comes into play… What …
It’s hard to remember a time when double tapping perfectly filtered photos on Instagram or checking friends updates hourly on Facebook wasn’t a distinct part of our everyday routine. But imagine being surrounded by social media your whole life and not even having the chance to grow up without it? Well, that’s exactly the reality …
A/B split testing is not a new concept in digital communication however, it is not as commonly used as SEO, web analytics and usability for the simple reason that not many businesses know what it is. Many companies wanting to test their online promotional and marketing strategies use the method to gain insight into audience …
Read moreA/B Split Testing: Why & How You Can Use it to Achieve Results
Reading and answering emails is a daily requirement for those working as professionals. As a primary form of communication for businesses, it’s important to review the emails that you are sending. Whether you’re emailing potential clients, customers, friends or your entire email list – you need to look professional and it’s best to steer clear …
Engagement is key when it comes to online audiences. With so many distractions in the digital world, keeping your customers engaged can prove to be difficult but it is crucial for success. Why exactly does engagement matter? Engagement is a leading indicator of how strong your customer relationships are. It shows what your customers are …
As digital marketers and communicators, we use a number of different tools to regularly help us create and disseminate content to a variety of different audience. Whilst creating social media content for our clients we have noticed that quiz style content from sites like Buzzfeed seems to perform really well. They are often light-hearted and …