Going Green: How to Make Your Office More Sustainable

Sustainable

The climate change discussion is a hot topic and we can all feel a little helpless when reflecting on this huge global issue. But what we can do is make small changes in our day to day that will have a positive impact on our environment and lead us down a more sustainable path.

We typically spend 8 hours a day at work and so if everyone does their bit and makes a concerted effort to be more sustainable in the workplace as well as at home, we will start to see the difference.

Fact: Did you know that there are between 15 and 51 trillion particles of plastic that float on the surface of our oceans? And it only represents 1% of the plastic waste estimated to flow into oceans from the land every year.

Here are some ways you can influence more environmentally friendly practices at work.

Reduce, reuse, recycle

Reduce: You can reduce your energy consumption by unplugging your laptop charger when you don’t need it or lowering your screen luminosity to save power. Become paper-free by not printing as many documents and proofing work on the computer.

Reuse: Think of clever ways you can upcycle or reuse things around the office, used candle jars can become pen holders, boxes from delivered packages can become drawer organisers, or maybe start a book swap syndicate in the office for everyone to bring in used books to share.

Recycle: To optimise waste in the office, request to have all the possible recycle bin options:

  • Paper recycling
  • Green waste & compost
  • Plastic recycling
  • Soft plastics
  • General waste – this should be the smallest bin!

BYO everything

Don’t just bring a bottle…. Bring your coffee cup, your lunchbox, your cutlery, your food wraps and produce bags.

There are so many alternative options for single-use plastic and these are some of our favs:

  • Hot drinks: Who doesn’t have a KeepCup? If you have a daily coffee habit, then this is one essential item to have in your workbag.
  • Cold drinks: There are so many gorgeous reusable water bottles available, they are becoming a fashion statement in themselves. You can find ones that keep your water cool, have infusers for fruit teas or citrus flavours and they come in all shapes and sizes.
  • Lunchboxes: Bring your own food and choose from a plethora of sustainable and practical lunchboxes. From bento-style snacking to heat resistant glass for leftovers, there is so much choice.
  • Cutlery: We absolutely love these cutlery wraps that are starting to pop up everywhere. Combine a set of cutlery, some chopsticks and your metal straw in a cloth wrap that can double as your napkin as the ideal accessory to always have in your handbag.
  • Food wraps: An alternative way to bring in a sandwich is to consider a sustainable Beeswax wrap instead of using clingfilm. There are beautifully designed ones available, or you could even have a go at making your own!
  • Produce bags: Thinking of doing some shopping on your lunch break? Remember to take your own bags, even if you’re not grocery shopping. You can also get some awesome alternatives for fruit and veg packaging with smaller produce bags.

Ride or walk to work

It’s a win win-type situation. Riding or walking is good for your health (mental and physical) and it’s also great for the environment. Since 1990, transport-related greenhouse gas pollution levels have increased by 62.9% which clearly has a massive impact on the environment.

If you can, trade your car for your feet and enjoy a nice walk or ride to work even if it’s not the entire journey, think about being in your car less and parking further away from the office to get those steps in!

Stock sustainable supplies and adopt energy-efficient policies

When working in an office, certain things need to be ordered in to allow the office to function, Things such as toilet paper, paper towel, tissues, dishwashing liquid for the kitchen and soap. Try ordering environmentally friendly alternatives to these office essentials. Our favourite for toilet paper is Who Gives a Crap, a company that manufactures toilet paper made from 100% bamboo and recycled toilet paper, which also donates 50% of their profits to help build toilets in countries in need. Pretty cool that by changing toilet paper, you’re making a difference, right?!

There are plenty of other options for swapping out other office supplies and policies for more sustainable ones, including:

  • Opting for reusable pens instead of disposable plastic ones.
  • Go digital and minimise any printing in the office. If you do need to print, invest in recycled paper.
  • Look into your electricity and lights as these may be using more power than you realise. Even switching your lights to compact fluorescent globes as an environmentally friendly option can do the trick.
  • Reassess your heater and air conditioner use. Many of these units use a lot of power, so blasting the heater during the winter months might not only be costing you money, but it’s unhealthy for the environment. Consider leaving a few extra layers in the office and encouraging staff to do the same, so that you may not need to use the heater at all during colder months.
  • If you use paper towel, assess whether this is necessary. You can change this up to become more environmentally friendly by using hand towels or even hand dryers to combat paper towel waste.
  • Probably one of our favourite ways to go green is to literally go green! Adding plants to the office provides more benefits than you may realise, as they emit oxygen and reduce air pollution, making the air in your workplace cleaner and healthier to breathe.

Whether it’s at home or work, everyone can help the planet by changing our lifestyle and considering our environmental footprint. Every little bit helps!

What are your favourite sustainable tricks? Let us know on Instagram @OracoAgency

Ready to build, nurture or evolve your brand?

Get in touch
Contents
Being different isn't the same as being distinctive.

A business can have a genuine point of difference and still be difficult to remember. It can also offer something remarkably similar to its competitors and become the brand people recognise first.

That's because differentiation and distinction do two different jobs.

Differentiation gives people a reason to choose you.

Brand distinction gives them something to recognise, remember and associate with you.

And while differentiation often looks sideways at competitors, distinction starts by looking inward. At the stories, beliefs, experiences, relationships and perspectives that already make a business unmistakably itself.

Because the goal isn't to be different for the sake of it but to become more confidently and recognisably yourself.

Our latest Studio Paper explores Brand Distinction vs Differentiation, why both matter and where lasting distinction actually comes from.

Link in bio to read more.

•

Studio Paper /002
Filed by: Oraco Agency
Reference: SP-002
Photo source: @joannaphotography.au
Filed under: #BrandDistinction #BrandDifferentiation #Branding #BrandIdentity
Attention and brand building aren’t always the same thing.

We believe having a perspective is one of the most important parts of building a distinctive brand. But there’s a difference between sharing an opinion because you genuinely believe it and sharing one because you know it will get a reaction.

Trends can be useful, controversial opinions can start conversations, and reach can absolutely be valuable.

But if the perspective you’re putting out there doesn’t align with what you genuinely believe, how you work or what you want your brand to be known for, what is that attention actually building?

Brand strategy is the long game.

Your perspective should have enough conviction behind it that you’re willing to stand by it long after the views, comments and algorithm have moved on.

Attention might make you visible but it’s conviction that will make you memorable.
We’ve seen some interesting conversations lately about where brand strategy ends and brand identity begins, particularly around whether things like logos, colour and typography are really that important.

Our perspective? They shouldn’t be separated in the first place.

Colour, typography, symbolism, imagery, language and tone aren’t simply aesthetic choices made once the “important” strategic work is finished.
When they’re done well, they’re strategic decisions.

They’re informed by what the brand believes, where it’s going, who it needs to connect with, what makes it distinctive and what we want people to recognise and associate with it over time.

We don’t finish the strategy and then ask, ‘Okay, what should this look like?’

The identity is already taking shape through the strategic process.

Because good brand identity is strategic thinking made visible. Not just decoration!
Posting isn’t dead. Boring content is. 👀

You can still promote your business, your services and what you do, but the way you package it matters.

Create content people actually want to stop, watch and engage with first. Sell second.

Because good marketing shouldn’t always feel like marketing.
.
.
.
.
.
.
#SocialMediaMarketing #ContentMarketing #OracoAgency

ABOUT THE AUTHOR

Picture of Ellie Travica

Ellie Travica

Content Writer

Leave a Reply

Your email address will not be published. Required fields are marked *

Branding Agency

Join the Oraco Passage

Build, nurture and evolve your brand with our actionable tips and insights delivered straight to your inbox.