Baffled by Branding, Brand Strategy & Brand Identity? Let us Break it Down For You!

Branding, brand strategy and brand identity. We’re sure you’ve heard these words flying around before and while they do sound like fancy buzz words, they actually have more substance and meaning. When you think of building a brand, your mind usually goes straight to the tangible things like a kick-ass logo or super fun catchphrase, …

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Black Friday – Shop till you Drop or Stop the Unnecessary Shop?

Like a lot of American traditions, Black Friday has (over the years) caught on within the Australian retail scene, promising bargain buys that you’ll never be able to get again!! They’re always limited in edition, while stocks last or never seen before discounts. Are they really though? One study showed that 60% of all items …

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