I don’t think any of us have had the year we thought we would have! Things are rapidly evolving with the COVID-19 situation and it is hitting small business hard. We’ve been providing free consultations to businesses about how to
It started out with a ‘smiley face’, how did it end up like this? Did you know that emojis have a full day dedicated to them? It’s happening every year on the 17th of July! 🙌🏻 Whether you use them
Before you go click crazy this Christmas, we urge you to stop and think about what you are purchasing and consider what you really need. I know, I know… it’s weird; we are a branding agency that works with businesses
No one likes receiving negative comments or reviews. Unfortunately, negative comments are often out of your control and can occur at any time. But negative comments online provide your business with an opportunity to respond and be a part of
Branding is the foundation of any business, although a logo is important, a great brand goes above and beyond its logo. Great branding depicts the overall message that a business wants to portray and this can be represented through a
It’s hard to remember a time when hours scrolling on your ‘For You’ tab on TikTok or Reels on Instagram wasn’t a distinct part of our everyday routine. But imagine being surrounded by social media your whole life and not
A/B split testing is not a new concept in digital communication however, it is not as commonly used as SEO, web analytics and usability for the simple reason that not many businesses know what it is. Many companies wanting to
Reading and answering emails is a daily requirement for those working as professionals. As a primary form of communication for businesses, it’s important to review the emails that you are sending. Whether you’re emailing potential clients, customers, friends or your
Engagement is key when it comes to online audiences. With so many distractions in the digital world, keeping your customers engaged can prove to be difficult but it is crucial for success. Why exactly does engagement matter? Engagement is a
What makes a brand memorable?
It’s a question we’ve spent a lot of time thinking about.
Over the years, through workshops, conversations, research and more strategy documents than we could count, we started to notice the same themes appearing.
The stories that shaped a business. The beliefs behind it, where it’s going and the people it exists for. How it shows up, the perspective it brings, the impact it wants to make, and whether what it’s building can last.
These are the things we consistently investigate. So we gave each one a mark.
Past > Beliefs > Future > Connection > Identity > Expression > Impact > Longevity
Together, they form our Eight Mark Philosophy. A way of looking a little closer at what already exists within a business and finding the things that can make its brand unmistakably its own.
•
Studio Paper /002
Filed by: Oraco Agency
Reference: SP-002
Filed under: #StudioPaper #BrandStrategy #Branding #BrandStory #BrandIdentity
A few months into life at Oraco and Kannika is already deep in content plans, client shoots, brand partnerships and lots of ideas for our own branding along the way.
She brings a background in content creation, social media and influencer partnerships, but what we’re loving most is the perspective she brings to the work and the questions she asks along the way.
Very glad to have this face around the studio 🤎
On location with supervision 🤎
We loved teaming up with @joannaphotography.au on this shoot for @waltarahomes.
Together, we created a library of authentic, high-quality content that helps tell the brand`s story across socials, websites, campaigns and beyond.
A well-planned content shoot means months of purposeful content, giving brands the confidence to show up consistently and connect with their audience.
And of course, no shoot would be complete without Bobby, Scott`s very dedicated on-site supervisor, making sure everything ran smoothly 🐾
Photograph: @joannaphotography.au
Meet Kannika, our Brand & Partnerships Coordinator.
Every one of our projects is shaped by the people behind it. Different perspectives, questions and ways of seeing the world. Kannika has already brought all three.
We`re so excited to have her as part of the Oraco and Align team and can`t wait to see the impact she`ll continue to make.
Kannika`s file is now open. Get to know the person behind the notebook, the camera and the coffee ☕
•
Filed by: Oraco Agency
Reference: TF-022
Photo source: @joannaphotography.au
Filed under: #TeamFile #BrandStrategist #BrandPartnerships #BrandStory #InfluencerPartnerships
Team File 022: Pending 👀
Notebook open.
Camera ready.
Coffee poured.
One more introduction to make...
Tomorrow.
One of the biggest mistakes businesses make is assuming their customers think the same way they do.
You`re often too close to your own business to see what truly makes your brand distinctive.
Sometimes the most valuable thing we can do isn`t create something new. It`s help you recognise what was there all along.
That`s why every branding project we work on starts with understanding, not assumptions.
Build, nurture and evolve your brand with our actionable tips and insights delivered straight to your inbox.
