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Creative Ways to Engage Your Audience Online

Engagement is key when it comes to online audiences. With so many distractions in the digital world, keeping your customers engaged can prove to be difficult but it is crucial for success.

Why exactly does engagement matter? Engagement is a leading indicator of how strong your customer relationships are. It shows what your customers are interested in by their interactions with your business through comments, likes, clicks, shares, and more.

Without having customers who are actively seeing your content and paying attention to you, it can be a lot more difficult to convert sales. Rather than focusing on growing the number of followers on your social media or website, instead, think about growing your engagement with those followers.

Here are 7 ways to engage your audience online.

Be Visual

A customer is more likely to be drawn to and interact with a post that has a visual element to it. Add more photos and videos to your posts as it has been proven to be more effective and can improve your customer’s online experience. 

Go Live

Video is all the rage right now and with so many live video streaming features in the digital world right now, you’d be silly not to be using it. Take your business live using tools such as Facebook Live and give your audience an insight into your operations or behind-the-scene exclusives. Your audience will enjoy this because it’s authentic and it provides them with a direct line of communication to you. 

Read our blog on Instagram Reels, Stories and IGTV to find out how you can engage your audience through video.

Leverage Contests & Giveaways

Who doesn’t love free stuff? If you’re able to give away a gift to your audience, a contest is a fantastic incentive to encourage users to get involved and create a buzz about your business. Not only will the posts surrounding the contest be triggering engagement but you may also be able to generate some further content from your audience to share at a later date.

Build a Community

Create a place where your audience can come together and interact with one another. Whether it be on your posts, website or in an exclusive group or forum, encourage your audience to talk to each other and discuss matters of interest to your industry.

Offer Value & Exclusive Content

Show your audience that you appreciate them by sharing exclusive content with them in the form of a gift or a valuable online series.

Get your Customers Involved

Let fans contribute to your online presence with user-generated content. Ask your audience questions or to share images with a clear call to action. Share that content across the web – loyal fans will be happy that they are getting a mention from your brand.

Share News

Show that you are the leader in your industry by sharing any breaking news that may affect your audience and your industry. If the information is timely and relevant, the audience will be more likely to share and engage with the content.

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Contents

Good work starts with good relationships.

One of our favourite parts of what we do is getting to know the people behind the businesses we work with. Understanding their stories, sharing ideas, challenging each other`s thinking and seeing those ideas come to life.

Joanna Photography is a perfect example of that. We`ve had the pleasure of working with Jo on her brand, and more recently, the tables turned when we stepped in front of her camera for our own branding shoot.

Jo embraced our creative direction, brought her own ideas and perspective to the shoot, and captured our team in a way that felt genuinely us.

There`s something pretty special about being able to support each other`s businesses, collaborate creatively and share a few laughs along the way.

Thanks for being such a wonderful part of our Oraco community, Jo! 🖤

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Open post by oracoagency with ID 18035340923902469
Good work starts with good relationships. One of our favourite parts of what we do is getting to know the people behind the businesses we work with. Understanding their stories, sharing ideas, challenging each other's thinking and seeing those ideas come to life. Joanna Photography is a perfect example of that. We've had the pleasure of working with Jo on her brand, and more recently, the tables turned when we stepped in front of her camera for our own branding shoot. Jo embraced our creative direction, brought her own ideas and perspective to the shoot, and captured our team in a way that felt genuinely us. There's something pretty special about being able to support each other's businesses, collaborate creatively and share a few laughs along the way. Thanks for being such a wonderful part of our Oraco community, Jo! 🖤

Content is easy to make, but content that actually feels like your brand is a little harder.

It`s why we don`t think content should begin with, “What should we post this week?”

It should begin much further back.

What do we want to be known for? What does our audience actually care about? What stories are worth telling? And how can we tell them in a way that could only really come from us?

Because when those things are clear, content stops being a constant search for something to say. You have a much stronger foundation to keep coming back to.

And that`s exactly why we created the Brand Builder Map and Brand Oracle.

Built on our Eight Brand Marks™ methodolgy, the Brand Builder Map and Oracle helps you explore the foundations of your brand, uncover what makes you distinctive and develop the clarity to guide everything that comes next, including your content.

Because knowing what to say starts with understanding who you are, what you stand for and why people should care.

Here`s Kannika behind the scenes capturing some of the content that brings those ideas to life.

Strategy gives you the story and content gives you somewhere to tell it.

Want to build a stronger foundation for your own brand? Explore Brand Oracle and the Brand Builder Map through the link in our bio.

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Open post by oracoagency with ID 18059985584546895
Content is easy to make, but content that actually feels like your brand is a little harder. It's why we don't think content should begin with, “What should we post this week?” It should begin much further back. What do we want to be known for? What does our audience actually care about? What stories are worth telling? And how can we tell them in a way that could only really come from us? Because when those things are clear, content stops being a constant search for something to say. You have a much stronger foundation to keep coming back to. And that's exactly why we created the Brand Builder Map and Brand Oracle. Built on our Eight Brand Marks™ methodolgy, the Brand Builder Map and Oracle helps you explore the foundations of your brand, uncover what makes you distinctive and develop the clarity to guide everything that comes next, including your content. Because knowing what to say starts with understanding who you are, what you stand for and why people should care. Here's Kannika behind the scenes capturing some of the content that brings those ideas to life. Strategy gives you the story and content gives you somewhere to tell it. Want to build a stronger foundation for your own brand? Explore Brand Oracle and the Brand Builder Map through the link in our bio.

Being different isn`t the same as being distinctive.

A business can have a genuine point of difference and still be difficult to remember. It can also offer something remarkably similar to its competitors and become the brand people recognise first.

That`s because differentiation and distinction do two different jobs.

Differentiation gives people a reason to choose you.

Brand distinction gives them something to recognise, remember and associate with you.

And while differentiation often looks sideways at competitors, distinction starts by looking inward. At the stories, beliefs, experiences, relationships and perspectives that already make a business unmistakably itself.

Because the goal isn`t to be different for the sake of it but to become more confidently and recognisably yourself.

Our latest Studio Paper explores Brand Distinction vs Differentiation, why both matter and where lasting distinction actually comes from.

Link in bio to read more.

•

Studio Paper /002
Filed by: Oraco Agency
Reference: SP-002
Photo source: @joannaphotography.au
Filed under: #BrandDistinction #BrandDifferentiation #Branding #BrandIdentity

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Open post by oracoagency with ID 17971503363155444
Being different isn't the same as being distinctive. A business can have a genuine point of difference and still be difficult to remember. It can also offer something remarkably similar to its competitors and become the brand people recognise first. That's because differentiation and distinction do two different jobs. Differentiation gives people a reason to choose you. Brand distinction gives them something to recognise, remember and associate with you. And while differentiation often looks sideways at competitors, distinction starts by looking inward. At the stories, beliefs, experiences, relationships and perspectives that already make a business unmistakably itself. Because the goal isn't to be different for the sake of it but to become more confidently and recognisably yourself. Our latest Studio Paper explores Brand Distinction vs Differentiation, why both matter and where lasting distinction actually comes from. Link in bio to read more. • Studio Paper /002 Filed by: Oraco Agency Reference: SP-002 Photo source: @joannaphotography.au Filed under: #BrandDistinction #BrandDifferentiation #Branding #BrandIdentity

Attention and brand building aren’t always the same thing.

We believe having a perspective is one of the most important parts of building a distinctive brand. But there’s a difference between sharing an opinion because you genuinely believe it and sharing one because you know it will get a reaction.

Trends can be useful, controversial opinions can start conversations, and reach can absolutely be valuable.

But if the perspective you’re putting out there doesn’t align with what you genuinely believe, how you work or what you want your brand to be known for, what is that attention actually building?

Brand strategy is the long game.

Your perspective should have enough conviction behind it that you’re willing to stand by it long after the views, comments and algorithm have moved on.

Attention might make you visible but it’s conviction that will make you memorable.

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Open post by oracoagency with ID 18219181318347292
Attention and brand building aren’t always the same thing. We believe having a perspective is one of the most important parts of building a distinctive brand. But there’s a difference between sharing an opinion because you genuinely believe it and sharing one because you know it will get a reaction. Trends can be useful, controversial opinions can start conversations, and reach can absolutely be valuable. But if the perspective you’re putting out there doesn’t align with what you genuinely believe, how you work or what you want your brand to be known for, what is that attention actually building? Brand strategy is the long game. Your perspective should have enough conviction behind it that you’re willing to stand by it long after the views, comments and algorithm have moved on. Attention might make you visible but it’s conviction that will make you memorable.

We’ve seen some interesting conversations lately about where brand strategy ends and brand identity begins, particularly around whether things like logos, colour and typography are really that important.

Our perspective? They shouldn’t be separated in the first place.

Colour, typography, symbolism, imagery, language and tone aren’t simply aesthetic choices made once the “important” strategic work is finished.
When they’re done well, they’re strategic decisions.

They’re informed by what the brand believes, where it’s going, who it needs to connect with, what makes it distinctive and what we want people to recognise and associate with it over time.

We don’t finish the strategy and then ask, ‘Okay, what should this look like?’

The identity is already taking shape through the strategic process.

Because good brand identity is strategic thinking made visible. Not just decoration!

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Open post by oracoagency with ID 18079763828693187
We’ve seen some interesting conversations lately about where brand strategy ends and brand identity begins, particularly around whether things like logos, colour and typography are really that important. Our perspective? They shouldn’t be separated in the first place. Colour, typography, symbolism, imagery, language and tone aren’t simply aesthetic choices made once the “important” strategic work is finished. When they’re done well, they’re strategic decisions. They’re informed by what the brand believes, where it’s going, who it needs to connect with, what makes it distinctive and what we want people to recognise and associate with it over time. We don’t finish the strategy and then ask, ‘Okay, what should this look like?’ The identity is already taking shape through the strategic process. Because good brand identity is strategic thinking made visible. Not just decoration!

ABOUT THE AUTHOR

Picture of Oraco

Oraco

We are designers, strategists, storytellers, coders, animal lovers, travellers, adventurers, yogis, gig-goers and coffee, tea & wine enthusiasts. We are for culture that fuels progressive and imaginative thoughts. We value positive change and believe in equality. We expect accountability. We aspire to create a work-life balance. We enjoy teamwork and contribution.

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