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Creative Ways to Engage Your Audience Online

Engagement is key when it comes to online audiences. With so many distractions in the digital world, keeping your customers engaged can prove to be difficult but it is crucial for success.

Why exactly does engagement matter? Engagement is a leading indicator of how strong your customer relationships are. It shows what your customers are interested in by their interactions with your business through comments, likes, clicks, shares, and more.

Without having customers who are actively seeing your content and paying attention to you, it can be a lot more difficult to convert sales. Rather than focusing on growing the number of followers on your social media or website, instead, think about growing your engagement with those followers.

Here are 7 ways to engage your audience online.

Be Visual

A customer is more likely to be drawn to and interact with a post that has a visual element to it. Add more photos and videos to your posts as it has been proven to be more effective and can improve your customer’s online experience. 

Go Live

Video is all the rage right now and with so many live video streaming features in the digital world right now, you’d be silly not to be using it. Take your business live using tools such as Facebook Live and give your audience an insight into your operations or behind-the-scene exclusives. Your audience will enjoy this because it’s authentic and it provides them with a direct line of communication to you. 

Read our blog on Instagram Reels, Stories and IGTV to find out how you can engage your audience through video.

Leverage Contests & Giveaways

Who doesn’t love free stuff? If you’re able to give away a gift to your audience, a contest is a fantastic incentive to encourage users to get involved and create a buzz about your business. Not only will the posts surrounding the contest be triggering engagement but you may also be able to generate some further content from your audience to share at a later date.

Build a Community

Create a place where your audience can come together and interact with one another. Whether it be on your posts, website or in an exclusive group or forum, encourage your audience to talk to each other and discuss matters of interest to your industry.

Offer Value & Exclusive Content

Show your audience that you appreciate them by sharing exclusive content with them in the form of a gift or a valuable online series.

Get your Customers Involved

Let fans contribute to your online presence with user-generated content. Ask your audience questions or to share images with a clear call to action. Share that content across the web – loyal fans will be happy that they are getting a mention from your brand.

Share News

Show that you are the leader in your industry by sharing any breaking news that may affect your audience and your industry. If the information is timely and relevant, the audience will be more likely to share and engage with the content.

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Contents

Posting isn’t dead. Boring content is. 👀

You can still promote your business, your services and what you do, but the way you package it matters.

Create content people actually want to stop, watch and engage with first. Sell second.

Because good marketing shouldn’t always feel like marketing.
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#SocialMediaMarketing #ContentMarketing #OracoAgency

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Open post by oracoagency with ID 17916337251444723
Posting isn’t dead. Boring content is. 👀 You can still promote your business, your services and what you do, but the way you package it matters. Create content people actually want to stop, watch and engage with first. Sell second. Because good marketing shouldn’t always feel like marketing. . . . . . . #SocialMediaMarketing #ContentMarketing #OracoAgency

Rebranding doesn’t mean erasing everything that came before.

If you’ve been in business for five, ten or twenty years, you’ve already built recognition, reputation, relationships and stories that have value.

The interesting part is working out what still belongs.

What should stay? What has the business outgrown? What needs to evolve? And what would you be crazy to leave behind?

A rebrand should make room for where you’re going, while still feeling unmistakably yours.

Think you might have outgrown your brand? Take another look.

Brand + rebrand projects now booking. Visit our link in bio to book a chat.
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#Branding #Rebrand #BrandStrategy #BrandIdentity

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Open post by oracoagency with ID 18099726485528526
Rebranding doesn’t mean erasing everything that came before. If you’ve been in business for five, ten or twenty years, you’ve already built recognition, reputation, relationships and stories that have value. The interesting part is working out what still belongs. What should stay? What has the business outgrown? What needs to evolve? And what would you be crazy to leave behind? A rebrand should make room for where you’re going, while still feeling unmistakably yours. Think you might have outgrown your brand? Take another look. Brand + rebrand projects now booking. Visit our link in bio to book a chat. . . . . . . #Branding #Rebrand #BrandStrategy #BrandIdentity

I’ve always been fascinated by symbolism 🌀

By how a single mark, image, word or gesture can represent something far bigger than itself. Across cultures and civilisations, we’ve used symbols to communicate identity, beliefs, stories, belonging and ideas that sometimes go far beyond what words can explain.

And somewhere along the way, I realised that’s also how I’d started to see brands.

A logo can become a symbol of what a business stands for. A colour can carry years of recognition. A phrase can represent an entire belief. A story can become shorthand for where a business came from and why it exists. Iconography can represent services, philosophies, products or ideas.

What we see on the surface carries meaning because of everything sitting behind it.

Over nearly two decades of working in branding, I also began noticing the same themes appearing again and again in the businesses people really remembered.

Their past, beliefs, future, people, identity, expression, impact and longevity.

Eventually, I gave each of those ideas a symbolic form.

They became Oraco’s Eight Brand Marks, and today they give us a way to look at a business from eight different perspectives and uncover the stories, ideas and meaning that make it distinctly its own.

The strongest brands aren’t built by adding meaning that was never there. More often, the clues already exist.

You just need to know where to look.

Explore the Eight Brand Marks via the link in bio.

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Open post by oracoagency with ID 17981505972081585
I’ve always been fascinated by symbolism 🌀 By how a single mark, image, word or gesture can represent something far bigger than itself. Across cultures and civilisations, we’ve used symbols to communicate identity, beliefs, stories, belonging and ideas that sometimes go far beyond what words can explain. And somewhere along the way, I realised that’s also how I’d started to see brands. A logo can become a symbol of what a business stands for. A colour can carry years of recognition. A phrase can represent an entire belief. A story can become shorthand for where a business came from and why it exists. Iconography can represent services, philosophies, products or ideas. What we see on the surface carries meaning because of everything sitting behind it. Over nearly two decades of working in branding, I also began noticing the same themes appearing again and again in the businesses people really remembered. Their past, beliefs, future, people, identity, expression, impact and longevity. Eventually, I gave each of those ideas a symbolic form. They became Oraco’s Eight Brand Marks, and today they give us a way to look at a business from eight different perspectives and uncover the stories, ideas and meaning that make it distinctly its own. The strongest brands aren’t built by adding meaning that was never there. More often, the clues already exist. You just need to know where to look. Explore the Eight Brand Marks via the link in bio.

One of the hardest things about running a business is knowing what actually deserves your attention.

When you`re inside it every day, everything can feel important. The website needs updating, content needs creating, marketing isn`t quite working, the messaging feels off. Someone suggests a new platform, another campaign or a complete change in direction. But more activity isn`t always the answer.

A big part of Jessica`s work, both through Oraco and the business owners she mentors, is helping people step back far enough to see what`s really going on.

– What are you actually trying to achieve?
– Who are you trying to reach?
– What`s already working?
– Where is the real disconnect?
– And what can probably wait?

Sometimes the most valuable strategy isn`t adding another thing to the list. It`s creating enough clarity to know what matters now, what comes next and what doesn`t need your attention at all.

If you`re looking for strategic advice, a fresh perspective and someone to keep you accountable to actually doing the things you said you were going to do, Jessica offers one-on-one business strategy and mentoring sessions. Shoot us a DM to find out more.

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Open post by oracoagency with ID 17986629341863106
One of the hardest things about running a business is knowing what actually deserves your attention. When you're inside it every day, everything can feel important. The website needs updating, content needs creating, marketing isn't quite working, the messaging feels off. Someone suggests a new platform, another campaign or a complete change in direction. But more activity isn't always the answer. A big part of Jessica's work, both through Oraco and the business owners she mentors, is helping people step back far enough to see what's really going on. – What are you actually trying to achieve? – Who are you trying to reach? – What's already working? – Where is the real disconnect? – And what can probably wait? Sometimes the most valuable strategy isn't adding another thing to the list. It's creating enough clarity to know what matters now, what comes next and what doesn't need your attention at all. If you're looking for strategic advice, a fresh perspective and someone to keep you accountable to actually doing the things you said you were going to do, Jessica offers one-on-one business strategy and mentoring sessions. Shoot us a DM to find out more.

ABOUT THE AUTHOR

Picture of Oraco

Oraco

We are designers, strategists, storytellers, coders, animal lovers, travellers, adventurers, yogis, gig-goers and coffee, tea & wine enthusiasts. We are for culture that fuels progressive and imaginative thoughts. We value positive change and believe in equality. We expect accountability. We aspire to create a work-life balance. We enjoy teamwork and contribution.

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