Is Social Media Bad for our Mental Health?

It’s hard to remember a time when hours scrolling on your ‘For You’ tab on TikTok or Reels on Instagram wasn’t a distinct part of our everyday routine. But imagine being surrounded by social media your whole life and not even having the chance to grow up without it. Well, that’s exactly the reality for most of Generation Z, who have never experienced life without the constant influence of some form of social networking platform.

While the question ‘Has social media made us anti-social?’ often comes up in conversation, do we ever think to question if the apps we use to share all the details of our life have lasting effects on our overall health?

A report published by the McKinsey Health Institute found that while some aspects of Gen Z’s social media use felt negative it also aided with finding mental health support and connectivity. 

The study, which involved a survey of more than 42,000 respondents in 26 countries, analysed differences and similarities across generations and countries with the hope of informing a broader dialogue around Gen Z mental health. 

The data found the relationship between mental health and social media wasn’t straightforward and tended to be more complex. 

Researchers found the cohort that was most likely to specify negative feelings about social media was Gen Z. Findings also indicated that they are more likely to report having poor mental health. In particular, 21% of Gen Z females were almost twice as likely to report poor mental health when compared with males, 13% of who reported poor mental health.

A high segment of Gen Z females reported poor or distorted body image and self-confidence. As social media evolves, so do the resources that come along with it, such as photo editing. It has begun to be hard to tell if photos are ‘real’ or not. Apps like FaceTune allow users to change the shape of their body/face, from sculpting a thinner jawline to digitally removing 20 kilos from their body. Furthermore, it is apparent people are more open to talking about physical procedures on social media such as plastic surgery. As a result of this, it can have negative impacts on the viewer. 

The findings also reported an increase in FOMO due to social media. The ‘Fear of Missing Out’ (FOMO) is driving young people to constantly check their phones in order not to miss out on anything that is happening around them.

Although negative effects of social media were found across the generations, positive effects were even more common, with more than 50% of all groups mentioning self-expression and social connectivity. This may be attributed to access to digital wellness apps and digital mental health programs on social media.

Conduct a social media overhaul

Look at the accounts you are currently following and ask yourself why you’re following them. Does their content motivate you, or does the lifestyle they urge you to wish for more? While you can find real and raw influencers out there, especially on TikTok where authenticity is huge, people never share every aspect of their life. Comparing your life to the edited or staged version you see of someone is not healthy. Unfollow accounts that make you loathe your own life and lower your confidence levels.

Follow accounts that make you feel good

Instead of following accounts that make you feel like you’re not good enough, try following ones that you feel uplifted by. Whether they’re filled with inspirational quotes, funny memes or photos of dogs (I recommend @thedogist, @heykeegs, and @itsdougthepug), follow pages that make you happy and that you actually want to spend time on.

Set limits for app use

Did you know you can actually set limits for your screen time for certain apps? If you find yourself spending a long time on social media and it’s having negative impacts on your mental health, it might be time to set some boundaries. 

For Apple users, you can complete the following steps to limit app use:

  • Go to Settings > Screen Time, then turn on Screen Time if you haven’t already
  • Tap App Limits, then tap Add Limit
  • Select one or more app categories
  • Tap Next, then set the amount of time allowed
  • When you finish setting limits, tap Add

Utilise wellness apps 

There are plenty of apps out there that celebrate and nurture mental wellness. A therapy app can help you deal with a wide range of mental health issues, such as depression, anxiety and PTSD. 

Our favourites include:

  • Calm – an app for sleep, meditation and relaxation.
  • Headspace – mediation made simple
  • Sleep Cycle – analyses your sleep, waking you up at the most perfect time, feeling rested!

Fill your feed with diversity

Follow a variety of different people with different lifestyles, backgrounds, and body sizes. If you’re going to follow influencers, don’t just follow models whose job it is to look good for a living, instead fill your feed with a range of aesthetics and styles.

Take time out

Take a break by putting your phone or laptop down often and stepping back into the real world. Engage in conversations over dinner with your family or turn your phone on silent the next time you go out with friends and only use it if there’s an emergency.

There’s no reason to give up on social media apps altogether, but making a few changes to the way we use them can help us stay safer online.

Has social media ever affected your health? We’d love to know what you do to ensure you have a positive experience online. Send us a DM, and let’s have a chat!

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Contents
Good work starts with good relationships.

One of our favourite parts of what we do is getting to know the people behind the businesses we work with. Understanding their stories, sharing ideas, challenging each other's thinking and seeing those ideas come to life.

Joanna Photography is a perfect example of that. We've had the pleasure of working with Jo on her brand, and more recently, the tables turned when we stepped in front of her camera for our own branding shoot.

Jo embraced our creative direction, brought her own ideas and perspective to the shoot, and captured our team in a way that felt genuinely us.

There's something pretty special about being able to support each other's businesses, collaborate creatively and share a few laughs along the way.

Thanks for being such a wonderful part of our Oraco community, Jo! 🖤
Content is easy to make, but content that actually feels like your brand is a little harder.

It's why we don't think content should begin with, “What should we post this week?”

It should begin much further back.

What do we want to be known for? What does our audience actually care about? What stories are worth telling? And how can we tell them in a way that could only really come from us?

Because when those things are clear, content stops being a constant search for something to say. You have a much stronger foundation to keep coming back to.

And that's exactly why we created the Brand Builder Map and Brand Oracle.

Built on our Eight Brand Marks™ methodolgy, the Brand Builder Map and Oracle helps you explore the foundations of your brand, uncover what makes you distinctive and develop the clarity to guide everything that comes next, including your content.

Because knowing what to say starts with understanding who you are, what you stand for and why people should care.

Here's Kannika behind the scenes capturing some of the content that brings those ideas to life.

Strategy gives you the story and content gives you somewhere to tell it.

Want to build a stronger foundation for your own brand? Explore Brand Oracle and the Brand Builder Map through the link in our bio.
Being different isn't the same as being distinctive.

A business can have a genuine point of difference and still be difficult to remember. It can also offer something remarkably similar to its competitors and become the brand people recognise first.

That's because differentiation and distinction do two different jobs.

Differentiation gives people a reason to choose you.

Brand distinction gives them something to recognise, remember and associate with you.

And while differentiation often looks sideways at competitors, distinction starts by looking inward. At the stories, beliefs, experiences, relationships and perspectives that already make a business unmistakably itself.

Because the goal isn't to be different for the sake of it but to become more confidently and recognisably yourself.

Our latest Studio Paper explores Brand Distinction vs Differentiation, why both matter and where lasting distinction actually comes from.

Link in bio to read more.

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Studio Paper /002
Filed by: Oraco Agency
Reference: SP-002
Photo source: @joannaphotography.au
Filed under: #BrandDistinction #BrandDifferentiation #Branding #BrandIdentity
Attention and brand building aren’t always the same thing.

We believe having a perspective is one of the most important parts of building a distinctive brand. But there’s a difference between sharing an opinion because you genuinely believe it and sharing one because you know it will get a reaction.

Trends can be useful, controversial opinions can start conversations, and reach can absolutely be valuable.

But if the perspective you’re putting out there doesn’t align with what you genuinely believe, how you work or what you want your brand to be known for, what is that attention actually building?

Brand strategy is the long game.

Your perspective should have enough conviction behind it that you’re willing to stand by it long after the views, comments and algorithm have moved on.

Attention might make you visible but it’s conviction that will make you memorable.
We’ve seen some interesting conversations lately about where brand strategy ends and brand identity begins, particularly around whether things like logos, colour and typography are really that important.

Our perspective? They shouldn’t be separated in the first place.

Colour, typography, symbolism, imagery, language and tone aren’t simply aesthetic choices made once the “important” strategic work is finished.
When they’re done well, they’re strategic decisions.

They’re informed by what the brand believes, where it’s going, who it needs to connect with, what makes it distinctive and what we want people to recognise and associate with it over time.

We don’t finish the strategy and then ask, ‘Okay, what should this look like?’

The identity is already taking shape through the strategic process.

Because good brand identity is strategic thinking made visible. Not just decoration!

ABOUT THE AUTHOR

Picture of Oraco

Oraco

We are designers, strategists, storytellers, coders, animal lovers, travellers, adventurers, yogis, gig-goers and coffee, tea & wine enthusiasts. We are for culture that fuels progressive and imaginative thoughts. We value positive change and believe in equality. We expect accountability. We aspire to create a work-life balance. We enjoy teamwork and contribution.

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