Is Social Media Bad for our Mental Health?

It’s hard to remember a time when hours scrolling on your ‘For You’ tab on TikTok or Reels on Instagram wasn’t a distinct part of our everyday routine. But imagine being surrounded by social media your whole life and not even having the chance to grow up without it. Well, that’s exactly the reality for most of Generation Z, who have never experienced life without the constant influence of some form of social networking platform.

While the question ‘Has social media made us anti-social?’ often comes up in conversation, do we ever think to question if the apps we use to share all the details of our life have lasting effects on our overall health?

A report published by the McKinsey Health Institute found that while some aspects of Gen Z’s social media use felt negative it also aided with finding mental health support and connectivity. 

The study, which involved a survey of more than 42,000 respondents in 26 countries, analysed differences and similarities across generations and countries with the hope of informing a broader dialogue around Gen Z mental health. 

The data found the relationship between mental health and social media wasn’t straightforward and tended to be more complex. 

Researchers found the cohort that was most likely to specify negative feelings about social media was Gen Z. Findings also indicated that they are more likely to report having poor mental health. In particular, 21% of Gen Z females were almost twice as likely to report poor mental health when compared with males, 13% of who reported poor mental health.

A high segment of Gen Z females reported poor or distorted body image and self-confidence. As social media evolves, so do the resources that come along with it, such as photo editing. It has begun to be hard to tell if photos are ‘real’ or not. Apps like FaceTune allow users to change the shape of their body/face, from sculpting a thinner jawline to digitally removing 20 kilos from their body. Furthermore, it is apparent people are more open to talking about physical procedures on social media such as plastic surgery. As a result of this, it can have negative impacts on the viewer. 

The findings also reported an increase in FOMO due to social media. The ‘Fear of Missing Out’ (FOMO) is driving young people to constantly check their phones in order not to miss out on anything that is happening around them.

Although negative effects of social media were found across the generations, positive effects were even more common, with more than 50% of all groups mentioning self-expression and social connectivity. This may be attributed to access to digital wellness apps and digital mental health programs on social media.

Conduct a social media overhaul

Look at the accounts you are currently following and ask yourself why you’re following them. Does their content motivate you, or does the lifestyle they urge you to wish for more? While you can find real and raw influencers out there, especially on TikTok where authenticity is huge, people never share every aspect of their life. Comparing your life to the edited or staged version you see of someone is not healthy. Unfollow accounts that make you loathe your own life and lower your confidence levels.

Follow accounts that make you feel good

Instead of following accounts that make you feel like you’re not good enough, try following ones that you feel uplifted by. Whether they’re filled with inspirational quotes, funny memes or photos of dogs (I recommend @thedogist, @heykeegs, and @itsdougthepug), follow pages that make you happy and that you actually want to spend time on.

Set limits for app use

Did you know you can actually set limits for your screen time for certain apps? If you find yourself spending a long time on social media and it’s having negative impacts on your mental health, it might be time to set some boundaries. 

For Apple users, you can complete the following steps to limit app use:

  • Go to Settings > Screen Time, then turn on Screen Time if you haven’t already
  • Tap App Limits, then tap Add Limit
  • Select one or more app categories
  • Tap Next, then set the amount of time allowed
  • When you finish setting limits, tap Add

Utilise wellness apps 

There are plenty of apps out there that celebrate and nurture mental wellness. A therapy app can help you deal with a wide range of mental health issues, such as depression, anxiety and PTSD. 

Our favourites include:

  • Calm – an app for sleep, meditation and relaxation.
  • Headspace – mediation made simple
  • Sleep Cycle – analyses your sleep, waking you up at the most perfect time, feeling rested!

Fill your feed with diversity

Follow a variety of different people with different lifestyles, backgrounds, and body sizes. If you’re going to follow influencers, don’t just follow models whose job it is to look good for a living, instead fill your feed with a range of aesthetics and styles.

Take time out

Take a break by putting your phone or laptop down often and stepping back into the real world. Engage in conversations over dinner with your family or turn your phone on silent the next time you go out with friends and only use it if there’s an emergency.

There’s no reason to give up on social media apps altogether, but making a few changes to the way we use them can help us stay safer online.

Has social media ever affected your health? We’d love to know what you do to ensure you have a positive experience online. Send us a DM, and let’s have a chat!

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I’ve always been fascinated by symbolism 🌀

By how a single mark, image, word or gesture can represent something far bigger than itself. Across cultures and civilisations, we’ve used symbols to communicate identity, beliefs, stories, belonging and ideas that sometimes go far beyond what words can explain.

And somewhere along the way, I realised that’s also how I’d started to see brands.

A logo can become a symbol of what a business stands for. A colour can carry years of recognition. A phrase can represent an entire belief. A story can become shorthand for where a business came from and why it exists. Iconography can represent services, philosophies, products or ideas.

What we see on the surface carries meaning because of everything sitting behind it.

Over nearly two decades of working in branding, I also began noticing the same themes appearing again and again in the businesses people really remembered.

Their past, beliefs, future, people, identity, expression, impact and longevity.

Eventually, I gave each of those ideas a symbolic form.

They became Oraco’s Eight Brand Marks, and today they give us a way to look at a business from eight different perspectives and uncover the stories, ideas and meaning that make it distinctly its own.

The strongest brands aren’t built by adding meaning that was never there. More often, the clues already exist.

You just need to know where to look.

Explore the Eight Brand Marks via the link in bio.
One of the hardest things about running a business is knowing what actually deserves your attention.

When you're inside it every day, everything can feel important. The website needs updating, content needs creating, marketing isn't quite working, the messaging feels off. Someone suggests a new platform, another campaign or a complete change in direction. But more activity isn't always the answer.

A big part of Jessica's work, both through Oraco and the business owners she mentors, is helping people step back far enough to see what's really going on.

– What are you actually trying to achieve?
– Who are you trying to reach?
– What's already working?
– Where is the real disconnect?
– And what can probably wait?

Sometimes the most valuable strategy isn't adding another thing to the list. It's creating enough clarity to know what matters now, what comes next and what doesn't need your attention at all.

If you're looking for strategic advice, a fresh perspective and someone to keep you accountable to actually doing the things you said you were going to do, Jessica offers one-on-one business strategy and mentoring sessions. Shoot us a DM to find out more.
Last week, we lost someone very special.

Sean was a former Principal of Mannix College, a longstanding client of Oraco's, and someone I was lucky to get to know over many years.

I first met Sean in 2012 through my work with Mannix, and I remember instantly clicking with him. He was incredibly kind, funny, super organised and genuinely caring. He made working together easy, but he was also someone who took the time to get to know you beyond the work itself.

Every year, without fail, Sean would send me a Merry Christmas and Happy New Year message, always accompanied by a quirky little Bitmoji of himself. Even after he finished as Principal and we were no longer working together regularly, those messages continued. It's such a small thing, but I think it says a lot about the kind of person he was.

I've worked with Mannix since 2009, a relationship that now spans close to two decades, and Sean sits right in the middle of so many of those memories. He was there through an important chapter in my career and Oraco's growth, trusting us with Mannix for many years, and still making the effort to stay in touch long after our working relationship changed.

Looking back, it means a lot that such a longstanding professional relationship also brought someone like Sean into my life.

As the Mannix community gathers today to celebrate Sean's life, I'll be joining the service from home and thinking of his family, friends and everyone at Mannix. I had hoped to be there in person, but I'm glad I'll still be able to join everyone in remembering him.

Thank you, Sean, for your kindness, your humour and for always finding a way to put a smile on people's faces. You made a difference to so many people, myself included, and I'm very grateful our paths crossed.

Leanne x

Photo courtesy of Mannix College.
One year of @twobayslaundry 🤎

A year ago, Two Bays Laundry opened its doors with a brand we’d had the pleasure of helping Liz and Kirill bring to life from the very beginning.

From strategy through to the visual identity, we wanted to create a brand that felt fresh, organic and full of personality, but most importantly, one that felt like it belonged here on the Mornington Peninsula.

That sense of place became part of the identity itself. The curves within the logo draw on the movement of water and our coastline, while the stylised ‘B’ represents the two bays that gave the business its name, Western Port and Port Phillip. The coastal palette, natural textures and broader identity carried that story through the space (shout out to @saint.design.interiors), signage, uniforms, vehicles and everything in between.

It’s always pretty special seeing a brand move from ideas on a page into a real business, but even more so watching it become part of the local community.

A huge congratulations to Liz, Kirill and the whole Two Bays Laundry team on your first birthday. It’s been such a pleasure working alongside you from those early ideas through to launch and everything that has followed.

Happy first birthday! Here’s to everything still to come 🥂
We don’t believe the best brand stories are invented.

They’re found in the reasons a business began, the decisions made along the way and the people behind it. The things they care about, do differently, and perhaps don’t even realise are interesting anymore.

Often, you’re too close to your own business to see what someone else might find remarkable.

That’s why we ask questions, listen and look a little closer.

The story is already there. You just have to know where to look.
At the heart of @joannaphotography.au’s new identity is a refined wordmark designed to balance timeless elegance with a sense of movement and connection.

A sophisticated serif typeface was chosen for its enduring quality, warmth and understated premium feel. The letterforms evoke a sense of craftsmanship and longevity, reflecting the brand’s focus on creating imagery that grows in meaning over time.

Connection between the A and N introduces a sense of movement and continuity, symbolising the relationships, stories and moments that unfold throughout life.

This is why we start with your story. It’s often where the most distinctive part of a brand identity is hiding.

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Filed by: Oraco Agency
Reference: PF-4165
Photo source: @joannaphotography.au 
Filed under: #ProjectFile #BrandStrategist #Branding #BrandDesign #LogoDesign

ABOUT THE AUTHOR

Picture of Oraco

Oraco

We are designers, strategists, storytellers, coders, animal lovers, travellers, adventurers, yogis, gig-goers and coffee, tea & wine enthusiasts. We are for culture that fuels progressive and imaginative thoughts. We value positive change and believe in equality. We expect accountability. We aspire to create a work-life balance. We enjoy teamwork and contribution.

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