How we Prioritise Effective Communication at Oraco

At Oraco, we believe effective and efficient communication is the key to success. As an agency, we work in a fast-paced environment, so ensuring we communicate clearly with one another is essential. We use various tools and meeting styles to facilitate effective communication. Let’s dive in!

Why is communication so important?

Firstly, why is communication so important? With a growing team and diverse service offerings, managing our inflow and outflow of work effectively is essential to ensure we meet important deadlines and provide work of the highest quality possible. Communicating workloads, deadlines and stress points are all important to share within the team to make sure we can support each other where necessary. Statistics show that 97% of employees believe communication impacts their task efficacy daily, and we couldn’t agree more! Communication is very important to us at Oraco. Here are the tools are tips with have implemented to ensure we are at the top of our game when we communicate.

Tools and Apps

Slack

Slack is a messaging app for businesses that connects people to the information they need. At Oraco, we use Slack daily, whether working from home or the office. Keeping each other updated throughout the day is essential. Slack is used to reach a team member quickly. With pop-up-style notifications, Slack lets us see messages as they come through. Within Slack, you can create channels. At Oraco, we have a separate channel for each client. This ensures there is no confusion amongst clients. We typically use client channels to share important information quickly or to easily share a message with the whole team.

Often, client feedback is shared in these channels. Seeing good feedback pop up is a great little boost throughout the working day. In addition to our client channels, we have a WIP (work in progress), general and comms channel. When working from home, we use these channels to stay updated with each other’s days. Some messages you might see in these channels include good morning messages, “heading off to lunch” messages, and “I’m logging off” messages. While these simple messages may seem silly, we rely on them a lot. Not hearing from a team member in the morning may be a cause for concern and a sign it’s time to check-in. Sharing when a team member is stepping away from the desk is important too so that everyone knows why they will not be able to respond and roughly how long for.

ClickUp

How would we live without ClickUp?! At Oraco, we use ClickUp all day, every day. This helpful software is used for project management and managing workloads across the team. ClickUp is the centre of our communication. From passing over work to delegating tasks to setting up projects – we use it for everything we do. This platform allows us to communicate in more detail.

In comparison to Slack, ClickUp is used for more in-depth messages. As we all manage our daily workloads, ClickUp enables us to update each other on progress without interrupting other team members’ workflow. Messages are sorted into a notifications feed, so if you are on a roll, don’t check your notifications on ClickUp (you won’t miss anything urgent if you have Slack!). Everything is logged, so you can always refer back to previous communication.

WIP

At Oraco, we have a range of different WIP – (work-in-progress) meetings to foster effective communication. These meetings are mostly set on a routine basis, depending on the type of WIP.

8.5@8:30

Doesn’t quite roll off the tongue, does it?! Previously called 9@9, (9 minutes at 9 o’clock), this is our morning meeting. Hosted initially at 9 am (now at 8:30 am), this meeting is a short, sweet, informal daily occurrence. Each team member stands up at their desk and shares their priorities for the day with the rest of the team. These quick catchups each morning gives us insights into a person’s day. Sharing priorities in this meeting also help us communicate with each other if we need any support with tasks. At the end of each meeting, we can voice concerns, updates, and reminders. As the whole team is involved, everyone is always on the same page.

Team WIP and Super WIP

On the first Monday of every month, we have a Super WIP. A Super WIP is a longer-style meeting where the whole team gathers, on or off-site, to collaborate and brainstorm. Within these meetings, we share updates and important information, typically related to clients and big projects. As these meetings are longer, we can go into more detail and work together to come up with fresh ideas or assist each other on larger projects.

Team WIP is held on every other Monday of the month. In our team WIP, we each share a recap of our weekends, a personal win, and a business/work win. During these meetings, each team member gets their turn to share whilst the rest of the team listens. This is important for us here at Oraco, as each team member is heard. Also, during this meeting, we touch base on housekeeping, general admin and business updates. Communicating these topics together ensures we are all on a level playing field regarding updates – especially for important or exciting updates!

Department WIP’s

Not every meeting we have at Oraco involves the whole team. We have a range of meetings, from one-on-one to department to project-based meetings. One-on-one meetings with either a manager or director are a great opportunity to share information in a more private setting because, sometimes, if you are struggling with a task, you might not want to share it with the whole team.

Google Meet

Jumping back to the apps and online tools! As mentioned above, our meetings are a big part of our work process and always ensure we communicate effectively. Therefore, none of these meetings are paused if we are working from home. Google Meets is an easy way to jump on a meeting with a colleague within minutes.  Another must-have tool for our team.

As you can probably tell, effective communication is crucial within our team. We are always looking for new ways to be more efficient when relaying information in person and online. If you have any tips or tools you’d like to share, send us a DM at @oracoagency or get in touch.

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I’ve always been fascinated by symbolism 🌀

By how a single mark, image, word or gesture can represent something far bigger than itself. Across cultures and civilisations, we’ve used symbols to communicate identity, beliefs, stories, belonging and ideas that sometimes go far beyond what words can explain.

And somewhere along the way, I realised that’s also how I’d started to see brands.

A logo can become a symbol of what a business stands for. A colour can carry years of recognition. A phrase can represent an entire belief. A story can become shorthand for where a business came from and why it exists. Iconography can represent services, philosophies, products or ideas.

What we see on the surface carries meaning because of everything sitting behind it.

Over nearly two decades of working in branding, I also began noticing the same themes appearing again and again in the businesses people really remembered.

Their past, beliefs, future, people, identity, expression, impact and longevity.

Eventually, I gave each of those ideas a symbolic form.

They became Oraco’s Eight Brand Marks, and today they give us a way to look at a business from eight different perspectives and uncover the stories, ideas and meaning that make it distinctly its own.

The strongest brands aren’t built by adding meaning that was never there. More often, the clues already exist.

You just need to know where to look.

Explore the Eight Brand Marks via the link in bio.
One of the hardest things about running a business is knowing what actually deserves your attention.

When you're inside it every day, everything can feel important. The website needs updating, content needs creating, marketing isn't quite working, the messaging feels off. Someone suggests a new platform, another campaign or a complete change in direction. But more activity isn't always the answer.

A big part of Jessica's work, both through Oraco and the business owners she mentors, is helping people step back far enough to see what's really going on.

– What are you actually trying to achieve?
– Who are you trying to reach?
– What's already working?
– Where is the real disconnect?
– And what can probably wait?

Sometimes the most valuable strategy isn't adding another thing to the list. It's creating enough clarity to know what matters now, what comes next and what doesn't need your attention at all.

If you're looking for strategic advice, a fresh perspective and someone to keep you accountable to actually doing the things you said you were going to do, Jessica offers one-on-one business strategy and mentoring sessions. Shoot us a DM to find out more.
Last week, we lost someone very special.

Sean was a former Principal of Mannix College, a longstanding client of Oraco's, and someone I was lucky to get to know over many years.

I first met Sean in 2012 through my work with Mannix, and I remember instantly clicking with him. He was incredibly kind, funny, super organised and genuinely caring. He made working together easy, but he was also someone who took the time to get to know you beyond the work itself.

Every year, without fail, Sean would send me a Merry Christmas and Happy New Year message, always accompanied by a quirky little Bitmoji of himself. Even after he finished as Principal and we were no longer working together regularly, those messages continued. It's such a small thing, but I think it says a lot about the kind of person he was.

I've worked with Mannix since 2009, a relationship that now spans close to two decades, and Sean sits right in the middle of so many of those memories. He was there through an important chapter in my career and Oraco's growth, trusting us with Mannix for many years, and still making the effort to stay in touch long after our working relationship changed.

Looking back, it means a lot that such a longstanding professional relationship also brought someone like Sean into my life.

As the Mannix community gathers today to celebrate Sean's life, I'll be joining the service from home and thinking of his family, friends and everyone at Mannix. I had hoped to be there in person, but I'm glad I'll still be able to join everyone in remembering him.

Thank you, Sean, for your kindness, your humour and for always finding a way to put a smile on people's faces. You made a difference to so many people, myself included, and I'm very grateful our paths crossed.

Leanne x

Photo courtesy of Mannix College.
One year of @twobayslaundry 🤎

A year ago, Two Bays Laundry opened its doors with a brand we’d had the pleasure of helping Liz and Kirill bring to life from the very beginning.

From strategy through to the visual identity, we wanted to create a brand that felt fresh, organic and full of personality, but most importantly, one that felt like it belonged here on the Mornington Peninsula.

That sense of place became part of the identity itself. The curves within the logo draw on the movement of water and our coastline, while the stylised ‘B’ represents the two bays that gave the business its name, Western Port and Port Phillip. The coastal palette, natural textures and broader identity carried that story through the space (shout out to @saint.design.interiors), signage, uniforms, vehicles and everything in between.

It’s always pretty special seeing a brand move from ideas on a page into a real business, but even more so watching it become part of the local community.

A huge congratulations to Liz, Kirill and the whole Two Bays Laundry team on your first birthday. It’s been such a pleasure working alongside you from those early ideas through to launch and everything that has followed.

Happy first birthday! Here’s to everything still to come 🥂
We don’t believe the best brand stories are invented.

They’re found in the reasons a business began, the decisions made along the way and the people behind it. The things they care about, do differently, and perhaps don’t even realise are interesting anymore.

Often, you’re too close to your own business to see what someone else might find remarkable.

That’s why we ask questions, listen and look a little closer.

The story is already there. You just have to know where to look.
At the heart of @joannaphotography.au’s new identity is a refined wordmark designed to balance timeless elegance with a sense of movement and connection.

A sophisticated serif typeface was chosen for its enduring quality, warmth and understated premium feel. The letterforms evoke a sense of craftsmanship and longevity, reflecting the brand’s focus on creating imagery that grows in meaning over time.

Connection between the A and N introduces a sense of movement and continuity, symbolising the relationships, stories and moments that unfold throughout life.

This is why we start with your story. It’s often where the most distinctive part of a brand identity is hiding.

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Filed by: Oraco Agency
Reference: PF-4165
Photo source: @joannaphotography.au 
Filed under: #ProjectFile #BrandStrategist #Branding #BrandDesign #LogoDesign

ABOUT THE AUTHOR

Picture of Oraco

Oraco

We are designers, strategists, storytellers, coders, animal lovers, travellers, adventurers, yogis, gig-goers and coffee, tea & wine enthusiasts. We are for culture that fuels progressive and imaginative thoughts. We value positive change and believe in equality. We expect accountability. We aspire to create a work-life balance. We enjoy teamwork and contribution.

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