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Which Email Marketing Platform is Best for Your Business?

Deciding on an email marketing platform can be as challenging as selecting a snack for movie night. With countless options available, where do you even begin? In today’s digital age, email marketing plays a crucial role in any successful marketing strategy. The good news is that while we can’t assist you with movie night, we can help you choose the perfect email marketing platform for your business.

In this blog, we’ll further examine the varying email marketing software on offer and which one will help your business achieve its goals.

Best overall – Mail Chimp

When it comes to small businesses, MailChimp is undoubtedly a favourite. It offers the necessary features without being overly complex or confusing. This software enables you to schedule campaigns, obtain detailed reports on open rates, click-through rates, and unsubscribe rates.

It also allows you to A/B test copy. A/B split testing is simply a method used to compare two versions to determine which one performs better. As A/B split testing is controlled, you can easily figure out which marketing strategies work the best for your business and its services. And the best part of Mail Chimp? It offers free-forever plans!

What are the pros?

  • Free service for users with 500 subscribers
  • Detailed and easy-to-understand reporting
  • Easy to use drag and drop feature
  • A/B Testing

What are the cons?

  • A little bit pricey once exhausting the free plan amount (think popcorn at the cinemas kind of expensive).
  • Will charge you even for unsubscribed and inactive contacts in your database.
  • No access to live support unless you have the ‘Essentials’ plan or higher.
  • No email scheduling on the free plan.

What’s the cost?

  • Up to 500 subscribers, 1000 emails: $0 per month
  • Up to 5,000 subscribers: $528.88 AUD max per month
  • Up to 40,000 subscribers: $1,133.31 AUD max per month

Best for all-in-one marketing – HubSpot

If you’re looking for everything in one, HubSpot might be for you. It not only offers email marketing services but also offers plenty more to unite all your marketing efforts such as social media management. HubSpot is an all-in-one marketing, sales and customer relationship management (CRM) software platform.

What are the pros?

  • Seamlessly intertwines with the rest of your digital marketing, such as social media management, ad tracking, blogging, SEO and live chat.
  • It all connects directly with the HubSpot CRM, which allows you to follow customers through the entire sales journey.
  • You can set email automations to contact customers at key points in the funnel
  • 24/7 live chat support.

What are the cons?

  • While it is a powerful and feature-rich platform, it can be expensive, especially for smaller businesses.
  • Plans are billed annually, so you have to pay for the complete period even if you terminate early.
  • You have to pay for additional support, and the mandatory onboarding fee is expensive.
  • It’s not very effective if you don’t use it as an all-in-one tool.
  • Does not offer A/B testing on lower plans.

What’s the cost?

  • Up to 500 subscribers, 1000 emails: $0 per month
  • Up to 1,000 subscribers: starts at $20 AUD per month
  • Up to 2,000 subscribers: starts at $1,150 AUD per month
  • Up to 10,000 subscribers: starts at $5,200 AUD per month

Best for small businesses – MooSend

MooSend is an email marketing automation platform that enables businesses to create, send and automate email campaigns. It provides a range of features such as email templates, drag-and-drop email editor, list segmentation, A/B testing and analytics.

What are the pros?

  • Features a drag-and-drop email builder, landing page builder, marketing automation and detailed reporting.
  • Great choice if you require automation workflows at a low cost.
  • 18 templates offered are detailed and varied.
  • Detailed reporting offers a lot of information, including click maps, geolocation, revenue generated by campaigns and email clients.

What are the cons?

  • No free plan.
  • The sign-up templates aren’t brilliant.
  • There’s no CRM, and compared to other email services, there aren’t many direct integrations with third parties available.

What’s the cost?

  • Up to 500 subscribers, unlimited emails: $9 USD per month
  • Any other plan requires you to contact MooSend for a quote

Best for customer service support – Campaign Monitor

Campaign Monitor is a solid choice for businesses looking for an email marketing platform with an intuitive interface, analytics tools and excellent customer support. However, it may not be the best fit for companies with complex automation needs and limited budgets.

What are the pros?

  • Intuitive drag-and-drop email editor makes creating beautiful, professional-looking email campaigns easy.
  • Advanced list segmentation and personalisation features allow for targeted and relevant email campaigns.
  • Integrations with a variety of third-party tools, such as CRMs and e-commerce platforms.
  • Excellent customer support and resources.

What are the cons?

  • Limited automation features compared to some other email marketing platforms.
    pricing can be high for businesses with large email lists.
  • Some users have reported issues with deliverability and spam filters.
  • Some users have reported that the interface can be slow and clunky at times.

What’s the cost?

  • Basic package: $9 AUD per month
  • Unlimited package: $39 AUD per month
  • Premier package: $199 AUD per month

Best for storing data – Swift Digital

Swift Digital is an email marketing software made in Australia, with data stored securely in Australia as well. This software also covers automation across different marketing channels such as events, SMS and surveys. This platform also offers custom training, support and one-on-one account management.

What are the pros?

  • Australian-based (APP compliant, with local, state and federal customers).
  • Custom, live account management and support.
  • Strong automation features across multiple communication channels.

What are the cons?

  • You may have more to learn due to multi-channel marketing tools.
  • Live support is only available during Australian work hours.
  • It does not replace the need for CRM.
  • No free plans/free trial available.

What’s the cost?

Starting price: $2,988 AUD annually

Choosing email marketing software can be overwhelming, and your business needs to weigh up your goals and find the best one that suits them.

With this comparison, we hope we have helped ease the decision. To learn more about how your business can get the best out of email marketing, contact our team via DM today!

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Contents

Being different isn`t the same as being distinctive.

A business can have a genuine point of difference and still be difficult to remember. It can also offer something remarkably similar to its competitors and become the brand people recognise first.

That`s because differentiation and distinction do two different jobs.

Differentiation gives people a reason to choose you.

Brand distinction gives them something to recognise, remember and associate with you.

And while differentiation often looks sideways at competitors, distinction starts by looking inward. At the stories, beliefs, experiences, relationships and perspectives that already make a business unmistakably itself.

Because the goal isn`t to be different for the sake of it but to become more confidently and recognisably yourself.

Our latest Studio Paper explores Brand Distinction vs Differentiation, why both matter and where lasting distinction actually comes from.

Link in bio to read more.

•

Studio Paper /002
Filed by: Oraco Agency
Reference: SP-002
Photo source: @joannaphotography.au
Filed under: #BrandDistinction #BrandDifferentiation #Branding #BrandIdentity

12 0
Open post by oracoagency with ID 17971503363155444
Being different isn't the same as being distinctive. A business can have a genuine point of difference and still be difficult to remember. It can also offer something remarkably similar to its competitors and become the brand people recognise first. That's because differentiation and distinction do two different jobs. Differentiation gives people a reason to choose you. Brand distinction gives them something to recognise, remember and associate with you. And while differentiation often looks sideways at competitors, distinction starts by looking inward. At the stories, beliefs, experiences, relationships and perspectives that already make a business unmistakably itself. Because the goal isn't to be different for the sake of it but to become more confidently and recognisably yourself. Our latest Studio Paper explores Brand Distinction vs Differentiation, why both matter and where lasting distinction actually comes from. Link in bio to read more. • Studio Paper /002 Filed by: Oraco Agency Reference: SP-002 Photo source: @joannaphotography.au Filed under: #BrandDistinction #BrandDifferentiation #Branding #BrandIdentity

Attention and brand building aren’t always the same thing.

We believe having a perspective is one of the most important parts of building a distinctive brand. But there’s a difference between sharing an opinion because you genuinely believe it and sharing one because you know it will get a reaction.

Trends can be useful, controversial opinions can start conversations, and reach can absolutely be valuable.

But if the perspective you’re putting out there doesn’t align with what you genuinely believe, how you work or what you want your brand to be known for, what is that attention actually building?

Brand strategy is the long game.

Your perspective should have enough conviction behind it that you’re willing to stand by it long after the views, comments and algorithm have moved on.

Attention might make you visible but it’s conviction that will make you memorable.

31 18
Open post by oracoagency with ID 18219181318347292
Attention and brand building aren’t always the same thing. We believe having a perspective is one of the most important parts of building a distinctive brand. But there’s a difference between sharing an opinion because you genuinely believe it and sharing one because you know it will get a reaction. Trends can be useful, controversial opinions can start conversations, and reach can absolutely be valuable. But if the perspective you’re putting out there doesn’t align with what you genuinely believe, how you work or what you want your brand to be known for, what is that attention actually building? Brand strategy is the long game. Your perspective should have enough conviction behind it that you’re willing to stand by it long after the views, comments and algorithm have moved on. Attention might make you visible but it’s conviction that will make you memorable.

We’ve seen some interesting conversations lately about where brand strategy ends and brand identity begins, particularly around whether things like logos, colour and typography are really that important.

Our perspective? They shouldn’t be separated in the first place.

Colour, typography, symbolism, imagery, language and tone aren’t simply aesthetic choices made once the “important” strategic work is finished.
When they’re done well, they’re strategic decisions.

They’re informed by what the brand believes, where it’s going, who it needs to connect with, what makes it distinctive and what we want people to recognise and associate with it over time.

We don’t finish the strategy and then ask, ‘Okay, what should this look like?’

The identity is already taking shape through the strategic process.

Because good brand identity is strategic thinking made visible. Not just decoration!

25 7
Open post by oracoagency with ID 18079763828693187
We’ve seen some interesting conversations lately about where brand strategy ends and brand identity begins, particularly around whether things like logos, colour and typography are really that important. Our perspective? They shouldn’t be separated in the first place. Colour, typography, symbolism, imagery, language and tone aren’t simply aesthetic choices made once the “important” strategic work is finished. When they’re done well, they’re strategic decisions. They’re informed by what the brand believes, where it’s going, who it needs to connect with, what makes it distinctive and what we want people to recognise and associate with it over time. We don’t finish the strategy and then ask, ‘Okay, what should this look like?’ The identity is already taking shape through the strategic process. Because good brand identity is strategic thinking made visible. Not just decoration!

Posting isn’t dead. Boring content is. 👀

You can still promote your business, your services and what you do, but the way you package it matters.

Create content people actually want to stop, watch and engage with first. Sell second.

Because good marketing shouldn’t always feel like marketing.
.
.
.
.
.
.
#SocialMediaMarketing #ContentMarketing #OracoAgency

18 1
Open post by oracoagency with ID 17916337251444723
Posting isn’t dead. Boring content is. 👀 You can still promote your business, your services and what you do, but the way you package it matters. Create content people actually want to stop, watch and engage with first. Sell second. Because good marketing shouldn’t always feel like marketing. . . . . . . #SocialMediaMarketing #ContentMarketing #OracoAgency

ABOUT THE AUTHOR

Picture of Oraco

Oraco

We are designers, strategists, storytellers, coders, animal lovers, travellers, adventurers, yogis, gig-goers and coffee, tea & wine enthusiasts. We are for culture that fuels progressive and imaginative thoughts. We value positive change and believe in equality. We expect accountability. We aspire to create a work-life balance. We enjoy teamwork and contribution.

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