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Which Email Marketing Platform is Best for Your Business?

Deciding on an email marketing platform can be as challenging as selecting a snack for movie night. With countless options available, where do you even begin? In today’s digital age, email marketing plays a crucial role in any successful marketing strategy. The good news is that while we can’t assist you with movie night, we can help you choose the perfect email marketing platform for your business.

In this blog, we’ll further examine the varying email marketing software on offer and which one will help your business achieve its goals.

Best overall – Mail Chimp

When it comes to small businesses, MailChimp is undoubtedly a favourite. It offers the necessary features without being overly complex or confusing. This software enables you to schedule campaigns, obtain detailed reports on open rates, click-through rates, and unsubscribe rates.

It also allows you to A/B test copy. A/B split testing is simply a method used to compare two versions to determine which one performs better. As A/B split testing is controlled, you can easily figure out which marketing strategies work the best for your business and its services. And the best part of Mail Chimp? It offers free-forever plans!

What are the pros?

  • Free service for users with 500 subscribers
  • Detailed and easy-to-understand reporting
  • Easy to use drag and drop feature
  • A/B Testing

What are the cons?

  • A little bit pricey once exhausting the free plan amount (think popcorn at the cinemas kind of expensive).
  • Will charge you even for unsubscribed and inactive contacts in your database.
  • No access to live support unless you have the ‘Essentials’ plan or higher.
  • No email scheduling on the free plan.

What’s the cost?

  • Up to 500 subscribers, 1000 emails: $0 per month
  • Up to 5,000 subscribers: $528.88 AUD max per month
  • Up to 40,000 subscribers: $1,133.31 AUD max per month

Best for all-in-one marketing – HubSpot

If you’re looking for everything in one, HubSpot might be for you. It not only offers email marketing services but also offers plenty more to unite all your marketing efforts such as social media management. HubSpot is an all-in-one marketing, sales and customer relationship management (CRM) software platform.

What are the pros?

  • Seamlessly intertwines with the rest of your digital marketing, such as social media management, ad tracking, blogging, SEO and live chat.
  • It all connects directly with the HubSpot CRM, which allows you to follow customers through the entire sales journey.
  • You can set email automations to contact customers at key points in the funnel
  • 24/7 live chat support.

What are the cons?

  • While it is a powerful and feature-rich platform, it can be expensive, especially for smaller businesses.
  • Plans are billed annually, so you have to pay for the complete period even if you terminate early.
  • You have to pay for additional support, and the mandatory onboarding fee is expensive.
  • It’s not very effective if you don’t use it as an all-in-one tool.
  • Does not offer A/B testing on lower plans.

What’s the cost?

  • Up to 500 subscribers, 1000 emails: $0 per month
  • Up to 1,000 subscribers: starts at $20 AUD per month
  • Up to 2,000 subscribers: starts at $1,150 AUD per month
  • Up to 10,000 subscribers: starts at $5,200 AUD per month

Best for small businesses – MooSend

MooSend is an email marketing automation platform that enables businesses to create, send and automate email campaigns. It provides a range of features such as email templates, drag-and-drop email editor, list segmentation, A/B testing and analytics.

What are the pros?

  • Features a drag-and-drop email builder, landing page builder, marketing automation and detailed reporting.
  • Great choice if you require automation workflows at a low cost.
  • 18 templates offered are detailed and varied.
  • Detailed reporting offers a lot of information, including click maps, geolocation, revenue generated by campaigns and email clients.

What are the cons?

  • No free plan.
  • The sign-up templates aren’t brilliant.
  • There’s no CRM, and compared to other email services, there aren’t many direct integrations with third parties available.

What’s the cost?

  • Up to 500 subscribers, unlimited emails: $9 USD per month
  • Any other plan requires you to contact MooSend for a quote

Best for customer service support – Campaign Monitor

Campaign Monitor is a solid choice for businesses looking for an email marketing platform with an intuitive interface, analytics tools and excellent customer support. However, it may not be the best fit for companies with complex automation needs and limited budgets.

What are the pros?

  • Intuitive drag-and-drop email editor makes creating beautiful, professional-looking email campaigns easy.
  • Advanced list segmentation and personalisation features allow for targeted and relevant email campaigns.
  • Integrations with a variety of third-party tools, such as CRMs and e-commerce platforms.
  • Excellent customer support and resources.

What are the cons?

  • Limited automation features compared to some other email marketing platforms.
    pricing can be high for businesses with large email lists.
  • Some users have reported issues with deliverability and spam filters.
  • Some users have reported that the interface can be slow and clunky at times.

What’s the cost?

  • Basic package: $9 AUD per month
  • Unlimited package: $39 AUD per month
  • Premier package: $199 AUD per month

Best for storing data – Swift Digital

Swift Digital is an email marketing software made in Australia, with data stored securely in Australia as well. This software also covers automation across different marketing channels such as events, SMS and surveys. This platform also offers custom training, support and one-on-one account management.

What are the pros?

  • Australian-based (APP compliant, with local, state and federal customers).
  • Custom, live account management and support.
  • Strong automation features across multiple communication channels.

What are the cons?

  • You may have more to learn due to multi-channel marketing tools.
  • Live support is only available during Australian work hours.
  • It does not replace the need for CRM.
  • No free plans/free trial available.

What’s the cost?

Starting price: $2,988 AUD annually

Choosing email marketing software can be overwhelming, and your business needs to weigh up your goals and find the best one that suits them.

With this comparison, we hope we have helped ease the decision. To learn more about how your business can get the best out of email marketing, contact our team via DM today!

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Contents

Rebranding doesn’t mean erasing everything that came before.

If you’ve been in business for five, ten or twenty years, you’ve already built recognition, reputation, relationships and stories that have value.

The interesting part is working out what still belongs.

What should stay? What has the business outgrown? What needs to evolve? And what would you be crazy to leave behind?

A rebrand should make room for where you’re going, while still feeling unmistakably yours.

Think you might have outgrown your brand? Take another look.

Brand + rebrand projects now booking. Visit our link in bio to book a chat.
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#Branding #Rebrand #BrandStrategy #BrandIdentity

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Open post by oracoagency with ID 18099726485528526
Rebranding doesn’t mean erasing everything that came before. If you’ve been in business for five, ten or twenty years, you’ve already built recognition, reputation, relationships and stories that have value. The interesting part is working out what still belongs. What should stay? What has the business outgrown? What needs to evolve? And what would you be crazy to leave behind? A rebrand should make room for where you’re going, while still feeling unmistakably yours. Think you might have outgrown your brand? Take another look. Brand + rebrand projects now booking. Visit our link in bio to book a chat. . . . . . . #Branding #Rebrand #BrandStrategy #BrandIdentity

I’ve always been fascinated by symbolism 🌀

By how a single mark, image, word or gesture can represent something far bigger than itself. Across cultures and civilisations, we’ve used symbols to communicate identity, beliefs, stories, belonging and ideas that sometimes go far beyond what words can explain.

And somewhere along the way, I realised that’s also how I’d started to see brands.

A logo can become a symbol of what a business stands for. A colour can carry years of recognition. A phrase can represent an entire belief. A story can become shorthand for where a business came from and why it exists. Iconography can represent services, philosophies, products or ideas.

What we see on the surface carries meaning because of everything sitting behind it.

Over nearly two decades of working in branding, I also began noticing the same themes appearing again and again in the businesses people really remembered.

Their past, beliefs, future, people, identity, expression, impact and longevity.

Eventually, I gave each of those ideas a symbolic form.

They became Oraco’s Eight Brand Marks, and today they give us a way to look at a business from eight different perspectives and uncover the stories, ideas and meaning that make it distinctly its own.

The strongest brands aren’t built by adding meaning that was never there. More often, the clues already exist.

You just need to know where to look.

Explore the Eight Brand Marks via the link in bio.

33 3
Open post by oracoagency with ID 17981505972081585
I’ve always been fascinated by symbolism 🌀 By how a single mark, image, word or gesture can represent something far bigger than itself. Across cultures and civilisations, we’ve used symbols to communicate identity, beliefs, stories, belonging and ideas that sometimes go far beyond what words can explain. And somewhere along the way, I realised that’s also how I’d started to see brands. A logo can become a symbol of what a business stands for. A colour can carry years of recognition. A phrase can represent an entire belief. A story can become shorthand for where a business came from and why it exists. Iconography can represent services, philosophies, products or ideas. What we see on the surface carries meaning because of everything sitting behind it. Over nearly two decades of working in branding, I also began noticing the same themes appearing again and again in the businesses people really remembered. Their past, beliefs, future, people, identity, expression, impact and longevity. Eventually, I gave each of those ideas a symbolic form. They became Oraco’s Eight Brand Marks, and today they give us a way to look at a business from eight different perspectives and uncover the stories, ideas and meaning that make it distinctly its own. The strongest brands aren’t built by adding meaning that was never there. More often, the clues already exist. You just need to know where to look. Explore the Eight Brand Marks via the link in bio.

One of the hardest things about running a business is knowing what actually deserves your attention.

When you`re inside it every day, everything can feel important. The website needs updating, content needs creating, marketing isn`t quite working, the messaging feels off. Someone suggests a new platform, another campaign or a complete change in direction. But more activity isn`t always the answer.

A big part of Jessica`s work, both through Oraco and the business owners she mentors, is helping people step back far enough to see what`s really going on.

– What are you actually trying to achieve?
– Who are you trying to reach?
– What`s already working?
– Where is the real disconnect?
– And what can probably wait?

Sometimes the most valuable strategy isn`t adding another thing to the list. It`s creating enough clarity to know what matters now, what comes next and what doesn`t need your attention at all.

If you`re looking for strategic advice, a fresh perspective and someone to keep you accountable to actually doing the things you said you were going to do, Jessica offers one-on-one business strategy and mentoring sessions. Shoot us a DM to find out more.

58 14
Open post by oracoagency with ID 17986629341863106
One of the hardest things about running a business is knowing what actually deserves your attention. When you're inside it every day, everything can feel important. The website needs updating, content needs creating, marketing isn't quite working, the messaging feels off. Someone suggests a new platform, another campaign or a complete change in direction. But more activity isn't always the answer. A big part of Jessica's work, both through Oraco and the business owners she mentors, is helping people step back far enough to see what's really going on. – What are you actually trying to achieve? – Who are you trying to reach? – What's already working? – Where is the real disconnect? – And what can probably wait? Sometimes the most valuable strategy isn't adding another thing to the list. It's creating enough clarity to know what matters now, what comes next and what doesn't need your attention at all. If you're looking for strategic advice, a fresh perspective and someone to keep you accountable to actually doing the things you said you were going to do, Jessica offers one-on-one business strategy and mentoring sessions. Shoot us a DM to find out more.

Last week, we lost someone very special.

Sean was a former Principal of Mannix College, a longstanding client of Oraco`s, and someone I was lucky to get to know over many years.

I first met Sean in 2012 through my work with Mannix, and I remember instantly clicking with him. He was incredibly kind, funny, super organised and genuinely caring. He made working together easy, but he was also someone who took the time to get to know you beyond the work itself.

Every year, without fail, Sean would send me a Merry Christmas and Happy New Year message, always accompanied by a quirky little Bitmoji of himself. Even after he finished as Principal and we were no longer working together regularly, those messages continued. It`s such a small thing, but I think it says a lot about the kind of person he was.

I`ve worked with Mannix since 2009, a relationship that now spans close to two decades, and Sean sits right in the middle of so many of those memories. He was there through an important chapter in my career and Oraco`s growth, trusting us with Mannix for many years, and still making the effort to stay in touch long after our working relationship changed.

Looking back, it means a lot that such a longstanding professional relationship also brought someone like Sean into my life.

As the Mannix community gathers today to celebrate Sean`s life, I`ll be joining the service from home and thinking of his family, friends and everyone at Mannix. I had hoped to be there in person, but I`m glad I`ll still be able to join everyone in remembering him.

Thank you, Sean, for your kindness, your humour and for always finding a way to put a smile on people`s faces. You made a difference to so many people, myself included, and I`m very grateful our paths crossed.

Leanne x

Photo courtesy of Mannix College.

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Open post by oracoagency with ID 18016270139941947
Last week, we lost someone very special. Sean was a former Principal of Mannix College, a longstanding client of Oraco's, and someone I was lucky to get to know over many years. I first met Sean in 2012 through my work with Mannix, and I remember instantly clicking with him. He was incredibly kind, funny, super organised and genuinely caring. He made working together easy, but he was also someone who took the time to get to know you beyond the work itself. Every year, without fail, Sean would send me a Merry Christmas and Happy New Year message, always accompanied by a quirky little Bitmoji of himself. Even after he finished as Principal and we were no longer working together regularly, those messages continued. It's such a small thing, but I think it says a lot about the kind of person he was. I've worked with Mannix since 2009, a relationship that now spans close to two decades, and Sean sits right in the middle of so many of those memories. He was there through an important chapter in my career and Oraco's growth, trusting us with Mannix for many years, and still making the effort to stay in touch long after our working relationship changed. Looking back, it means a lot that such a longstanding professional relationship also brought someone like Sean into my life. As the Mannix community gathers today to celebrate Sean's life, I'll be joining the service from home and thinking of his family, friends and everyone at Mannix. I had hoped to be there in person, but I'm glad I'll still be able to join everyone in remembering him. Thank you, Sean, for your kindness, your humour and for always finding a way to put a smile on people's faces. You made a difference to so many people, myself included, and I'm very grateful our paths crossed. Leanne x Photo courtesy of Mannix College.

ABOUT THE AUTHOR

Picture of Oraco

Oraco

We are designers, strategists, storytellers, coders, animal lovers, travellers, adventurers, yogis, gig-goers and coffee, tea & wine enthusiasts. We are for culture that fuels progressive and imaginative thoughts. We value positive change and believe in equality. We expect accountability. We aspire to create a work-life balance. We enjoy teamwork and contribution.

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