Some might call it the resurrection of Pinterest and others might say it never really left, but what we do know is that the creative search engine platform is steadily on the rise. We’ve collated all the information you need to know about Pinterest, using Pinterest for your business, and the ins and outs of …
Read moreBack to Basics: How to Get Your Business Started on Pinterest
You may have heard of a brand style guide. But, have you ever heard of an editorial style guide? Like an overall brand style guide, an editorial style guide is a comprehensive document that collates and outlines the language associated with your brand, as well as standards for grammar, spelling, sentence structure, and tone of …
Read moreWhat is an Editorial Style Guide and Why Should You Invest in One?
The climate change discussion is a hot topic and we can all feel a little helpless when reflecting on this huge global issue. But what we can do is make small changes in our day to day that will have a positive impact on our environment and lead us down a more sustainable path. We typically …
Read moreGoing Green: How to Make Your Office More Sustainable
Influencers have a big part to play when it comes to the merging of word-of-mouth marketing and traditional paid ads. This hybrid of paid brand awareness may not always be given the best wrap, but if you get it right and partner with a credible and quality influencer, you may find that this partnership is …
Read moreInfluencers: How and Why? Are They Right for Your Biz?
Are you starting a new business? Or perhaps your current business is going through a rebrand? Congratulations! – you’ve got an exciting time ahead (by the way, we know a great creative comms agency that can help you out!). When it comes to identifying your point of difference, it’s so important to consider this wisely …
If you’re a business owner, we’re sure you would have considered customer retention strategies and asked yourself, “how do I keep my customer’s coming back for more once I have sold them a product or service?”. On the same note, we also understand that customer acquisition is just as challenging, if not more. However, once …
Are you about to endeavour on an exciting new business journey? You may be under the impression that once you have your logo, you’re all set to venture into the big wide world. And although we understand you’re eager and excited to launch your new business, let’s pause for a second and unpack the importance …
Read moreThe Difference Between a Logo and Brand Identity and Why You Need Both
When we think about branding, our mind often goes to a pretty business logo and signage, along with the overall aesthetic of a business. While this does make up a part of your brand, in essence, a brand is so much more. There are so many things to consider when developing a brand strategy. Often …
Many of us have different thoughts that come to mind when we hear the word “troll”. For some, it’s the story of the “Three Billy Goats Gruff and the Troll under the bridge”, for others it’s the small gremlin-like creatures with a lot of hair that we used to play with as kids. In today’s …
We acknowledge the Bunurong/Boon Wurrung People, the traditional custodians of the land on which we live and work. We pay our respect to their Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples. We are committed to moving towards justice, truth, equality and liberation for First Nations people and are proud advocates of Pay The Rent.
