Once upon a time, a small business started on its journey. The business owner had a brilliant idea for their product/service offering, and knew it would be loved by their target audience, but didn’t know how to communicate it with their copy. Instead of using ChatGPT to churn out content that sounds the same as … Read more
No one likes being treated like a number, and with the rise of AI, copy and marketing is starting to sound a little same-same as businesses look for ways to save time and outsource work. Whether it’s a generic ‘Dear Customer’ email or a bland product description that’s clearly been written by ChatGPT, we’ve all … Read more
Establishing yourself as an industry thought leader has become more important than ever to stand out from the crowd. Being recognised as an expert in your field helps build your brand and presents new opportunities for professional growth. One effective way to enhance your thought leadership is through blogging. In this article, we will explore … Read more
While everyone can write, not everyone can write well. Today, social media dominates and influences most of our lives – with everything from who we follow to what we purchase. Keeping up to date with latest trends and features means that businesses can curate a post that entices the reader to purchase their product or … Read more
Your editorial style guide is crucial to the communications side of your business. When it comes to implementing your editorial style guide, it’s crucial that everyone adheres to the style guide, your communications are consistent, and you know everyone is on the same page. Creating your editorial style guide (sometimes called a language guide) is … Read more
Capturing your customer’s attention with compelling copy is an art and a skill that can be honed and practised over time. But finding your way with words and wowing with wisdom and wit can be the difference between a sale and a potential customer choosing someone else. In this blog, we speak to Joh Kohler … Read more
OPINION PIECE Bean bags, belly laughs and Benedict Cumberbatch cutouts. These were only some of the things present at CopyCon 2022, run by Kate Toon’s The Clever Copywriting School. But aside from the free lunchtime massages, designated ‘chill out’ zone, and mountain loads of delicious food was a wealth of knowledge delivered by 18 fantastic … Read more