Last quarter, our crew shared what content had stopped them mid-scroll. This quarter, our team shared their favourite pieces of content and what a mixed bag we got! From the 2023 Women’s World Cup to Winnie the Pooh: The Deforestation Edition, here is another jam-packed edition of the content that stopped us in our tracks …
Read moreOraco’s Round-Up: Scroll-Stopping Content from This Quarter
We all know that social media is no stranger to change. It’s constantly evolving, and new updates are always just around the corner. TikTok is no exception. Since the platform’s launch in 2012 (or should we say Musical.ly?), it’s undergone major changes. TikTok officially became the platform we know and love in 2018, and with …
Read moreCracking the TikTok Code: The Impact of Video Length on Performance
While everyone can write, not everyone can write well. Today, social media dominates and influences most of our lives – with everything from who we follow to what we purchase. Keeping up to date with latest trends and features means that businesses can curate a post that entices the reader to purchase their product or …
Read moreWhy Your Social Media Captions Shouldn’t Be Overlooked
An Instagram carousel post is a great way to create informative and engaging content in your feed. As they are interactive posts with multiple slides, there is potential to be a higher engagement rate as your viewer spends more time on that one post than a static image. This tells the algorithm that your content …
Read more10 Instagram Carousel Post Ideas to Freshen Your Feed
There are over 3 million apps (and counting!) available for consumers to download every day. We’re a tech-y bunch, with the average smartphone user spending around 818 minutes in-app weekly. 20% of this time is spent on social media platforms. At this point in the digital world, you really need to be offering something special …
Read moreIt’s Time to ⚠️ BeReal ⚠️: A Case Study Into the Newest Craze
Feel like you’re in a content rut? We all know how tough it can be to constantly come up with killer social media content that both engages your current audience and attracts new ones simultaneously. To help inspire you, we have put together a list of 8 simple and engaging content ideas you can try …
Read more8 Creative Ways to Keep Your Social Media Content Looking Fresh
Increasing traffic through your social media is the second-most common benefits of social media marketing that you should take advantage of. But how can you gain and best utilise your social media to drive traffic from your socials to your website? We all know that each social media network is different, and what works for …
Read moreThe Best Ways to Drive Traffic From Socials to Your Site
If you’ve ever thought about doing an Instagram bio refresh, you may not have considered the numerous aspects that can change how people can reach you. It is important to consider certain things before hitting that save button. Want to know more? Read on to see how you can create a legendary bio that increases …
At Oraco, we believe effective and efficient communication is the key to success. As an agency, we work in a fast-paced environment, so ensuring we communicate clearly with one another is essential. We use various tools and meeting styles to facilitate effective communication. Let’s dive in! Why is communication so important? Firstly, why is communication …
We acknowledge the Bunurong/Boon Wurrung People, the traditional custodians of the land on which we live and work. We pay our respect to their Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples. We are committed to moving towards justice, truth, equality and liberation for First Nations people and are proud advocates of Pay The Rent.
