Social media community management is the process of building an authentic community by establishing a space for customers, employees, and partners to interact. Giving brands the opportunity to have meaningful interactions with their audience and create a network in which they can connect, share, and flourish. “Customer experience also referred to as customer service has …
Successfully managing client expectations is one of the many ways you can establish and grow a small business. It’s also a fine art that requires careful consideration. If you don’t establish a clear scope of work during the initial stages, you risk overservicing and being undervalued, or leaving your client feeling disgruntled and unhappy with …
Before you check out of 2021 and tuck into your Christmas feast, it’s time to check in on our monthly social media update – that’s right, it’s Sailing Through Socials time! Every month, the Oraco team creates a list of new social media features that can benefit your business. On this month’s Instagram IGTV, Kelsey …
Read moreSailing Through Socials: New Social Media Features – December 2021
As we enter 2024, it is essential to consider reviewing your brand and communication goals and plans. Creating or revising your social media marketing strategy will set you in good stead for a successful 2024. According to project management company Monday, “Social media takes up a lot of our time. In 2020, users worldwide spent …
When building a successful business, creating a logo may not be a top priority. However, it’s an important aspect of your brand that you should give careful consideration to. Before we tell you why it’s important to have a great logo, let’s touch on what a logo actually is. A logo is a visual brand …
As we all know, social media marketing has been a complete game-changer for the world of marketing, creating more opportunities and avenues to reach your audience more effectively and efficiently. Across multiple platforms, social media welcomes new business-orientated features daily. If you are yet to jump on the social media bandwagon for your business, it’s …
Find yourself scrolling your favourite social platform and notice video content in your first few scrolls? Us too! Reels have now taken Instagram by the horns and flipped the app around. To compete with video content giant TikTok, Instagram has now announced that they are focusing on video content for the near future. In a …
It’s almost the end of November which means it’s time to go Sailing Through Socials and look at some new social media features that have surfaced this month. As the holiday season begins, some of these new features are perfect for businesses to increase engagement and conversions as people ramp up their Christmas shopping. Our …
Read moreSailing Through Socials: New Social Media Features – November 2021
There are many simple, yet effective ways to elevate your social media to make it stand out and become attractive to social users. Implementing small changes into your accounts that focus on the user’s perspective is an effective way to bridge gaps between users and profiles and overall elevate your socials. Creating a sense of …
We acknowledge the Bunurong/Boon Wurrung People, the traditional custodians of the land on which we live and work. We pay our respect to their Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples. We are committed to moving towards justice, truth, equality and liberation for First Nations people and are proud advocates of Pay The Rent.
