“Isn’t my logo the same thing as my branding?” If we had a dollar for every time we’d heard this, let’s just say we’d be very rich! “Your brand is more than your logo” maybe you have heard this and
At Oraco, we believe effective and efficient communication is the key to success. As an agency, we work in a fast-paced environment, so ensuring we communicate clearly with one another is essential. We use various tools and meeting styles to
For those of you who have been working in the business for a while, you would have heard the word strategy being used in meetings, and it’s likely you have used it yourself! The word strategy is a broad term
Having a cohesive social feed is more than just a collection of ‘pretty pictures’. It is an extension of your brand and should demonstrate your brand’s aesthetic, tone of voice and brand values. Your social feed should give your audience
In June last year, Instagram shared that they are no longer classifying itself as a photo-sharing app, and the drastic changes haven’t stopped from there. We have seen Reels take off, Stories get new features and purpose (with all users
In the world of social media, it is commonly perceived that things posted online are ingenuine or staged and more of a highlight reel than reality. Therefore, the notion of authenticity can sometimes go astray. For businesses and brands, appearing
Often people think that once they have a logo, they have a brand. This is not the case. A brand – including your website design – is your company’s entire identity, from who you are and what you stand for
“Let’s go viral!” – is a phrase that’s definitely easier said than done. However, going ‘viral’ may not be as beneficial as you might think – especially for a business trying to grow on a new platform. TikTok, the rapidly
We’ve said it a hundred times before, but we’ll say it again – your brand is SO much more than your logo. All the best brands we love have comprehensive branding strategies that have allowed them to grow into the
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