Increasing traffic through your social media is the second-most common benefits of social media marketing that you should take advantage of. But how can you gain and best utilise your social media to drive traffic from your socials to your website? We all know that each social media network is different, and what works for …
Read moreThe Best Ways to Drive Traffic From Socials to Your Site
If you’ve ever thought about doing an Instagram bio refresh, you may not have considered the numerous aspects that can change how people can reach you. It is important to consider certain things before hitting that save button. Want to know more? Read on to see how you can create a legendary bio that increases …
When you think about your favourite brands, who springs to mind? Is it the local coffee shop on the corner, or perhaps that little boutique store in the next suburb? Now, consider why you love it. Chances are that they’ve nailed their customer retention strategies. This may be through a number of ways, including offering …
Read moreCustomer Retention Campaign: Building and Nurturing Your Community
“Isn’t my logo the same thing as my branding?” If we had a dollar for every time we’d heard this, let’s just say we’d be very rich! “Your brand is more than your logo” maybe you have heard this and are wondering what it means. You already have a beautiful logo; isn’t that enough? Unfortunately, …
At Oraco, we believe effective and efficient communication is the key to success. As an agency, we work in a fast-paced environment, so ensuring we communicate clearly with one another is essential. We use various tools and meeting styles to facilitate effective communication. Let’s dive in! Why is communication so important? Firstly, why is communication …
For those of you who have been working in the business for a while, you would have heard the word strategy being used in meetings, and it’s likely you have used it yourself! The word strategy is a broad term and can be applied to almost any marketing activity. With this in mind, we thought …
Having a cohesive social feed is more than just a collection of ‘pretty pictures’. It is an extension of your brand and should demonstrate your brand’s aesthetic, tone of voice and brand values. Your social feed should give your audience a sense of who you are and what you have to offer through a collection …
In June last year, Instagram shared that they are no longer classifying itself as a photo-sharing app, and the drastic changes haven’t stopped from there. We have seen Reels take off, Stories get new features and purpose (with all users being able to share links regardless of their following count), and now we are told …
In the world of social media, it is commonly perceived that things posted online are ingenuine or staged and more of a highlight reel than reality. Therefore, the notion of authenticity can sometimes go astray. For businesses and brands, appearing as truthful, genuine, and honest as well as humanising your brand is essential for online …
We acknowledge the Bunurong/Boon Wurrung People, the traditional custodians of the land on which we live and work. We pay our respect to their Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples. We are committed to moving towards justice, truth, equality and liberation for First Nations people and are proud advocates of Pay The Rent.
