An Instagram carousel post is a great way to create informative and engaging content in your feed. As they are interactive posts with multiple slides, there is potential to be a higher engagement rate as your viewer spends more time on that one post than a static image. This tells the algorithm that your content …
Read more10 Instagram Carousel Post Ideas to Freshen Your Feed
Capturing your customer’s attention with compelling copy is an art and a skill that can be honed and practised over time. But finding your way with words and wowing with wisdom and wit can be the difference between a sale and a potential customer choosing someone else. In this blog, we speak to Joh Kohler …
The reputation-reality gap is a long-held theory that occurs when a brand’s or individual’s reputation doesn’t match reality. Reputation is essentially a matter of stakeholder perception, and reality is the truth. With an influx of consumer demand regarding corporate social responsibility, we’re seeing more and more cases of whitewashing, greenwashing, and businesses essentially not fulfilling …
Read moreThe Reputation-Reality Gap: Does Your Brand Meet Expectations?
There are over 3 million apps (and counting!) available for consumers to download every day. We’re a tech-y bunch, with the average smartphone user spending around 818 minutes in-app weekly. 20% of this time is spent on social media platforms. At this point in the digital world, you really need to be offering something special …
Read moreIt’s Time to ⚠️ BeReal ⚠️: A Case Study Into the Newest Craze
Feel like you’re in a content rut? We all know how tough it can be to constantly come up with killer social media content that both engages your current audience and attracts new ones simultaneously. To help inspire you, we have put together a list of 8 simple and engaging content ideas you can try …
Read more8 Creative Ways to Keep Your Social Media Content Looking Fresh
The social media advertising industry is a 200 billion dollar industry, and it is growing exponentially every year. With such a big industry, it’s common to wonder whether it’s worth your business advertising on social media. Every business is different, and its needs vary between industries. However, when considering whether social media advertising is the …
Starting a new business can be daunting, and knowing where to start is hard. You need to decide on your business structure and type, choose a name, create your brand identity, and develop some corporate stationery. Then, there’s working out the best way to reach your target audience to let them know you exist. At …
Read moreHow to Start a Business and Build a Memorable Brand
OPINION PIECE Bean bags, belly laughs and Benedict Cumberbatch cutouts. These were only some of the things present at CopyCon 2022, run by Kate Toon’s The Clever Copywriting School. But aside from the free lunchtime massages, designated ‘chill out’ zone, and mountain loads of delicious food was a wealth of knowledge delivered by 18 fantastic …
Read more5 Things I Learnt at CopyCon (and Why Bean Bags Should be at Every Conference!)
A picture might tell a thousand words, but a thousand words can paint a damn good picture, too! The power of words is apparent in every piece of copy you write for your website. Good copywriting can create conversions – whether it’s a product or service sale, newsletter signup, or social media follow – and …
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