Customer experience

Customer Experience: Blending the Online and Offline

Customer experience is increasingly becoming a priority for businesses large and small. But blending the physical and digital to create a consistent, multi-channel customer experience is often a long way behind. While we traditionally expect a high level of customer service when we interact with people face to face, the same level of customer service …

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editorial style guide

What is an Editorial Style Guide and Why Should You Invest in One?

So, you may have heard of a brand style guide before, but have you ever heard of an editorial style guide? Just like an overall brand style guide, an editorial style guide is a comprehensive document that collates and outlines the language associated with your brand as well as standards for grammar, spelling, sentence structure …

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App Tracking Updates

Apple iOS App Tracking Updates

Apple, Privacy, Facebook – trending topics and the basis of a lot of conversation in the advertising space. You may have heard of the modification in Apple’s iOS 14 privacy policy, and new app tracking transparency initiative, and its controversial effect on the social giant, Facebook. Furthermore, if you use Facebook for your business, primarily …

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