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Explore our latest thinking on brand, business and creativity, from deeper Studio Papers and original perspectives to observations, stories and ideas from inside the studio.
When it comes to business, there is nothing more important than building and protecting your brand’s reputation. In most industries, people tend to search for a business online or ask for a recommendation from a friend. In both instances, people
While it’s not as trendy, youthful or quirky as Instagram or TikTok, LinkedIn has a lot of value to offer, especially when it comes to benefiting your business, brand, or personal profile. LinkedIn used to be viewed as the ideal
The number of social media followers one has is often recognised as a popularity status or source of credibility. However, there is much more to followers than you think. Value, engagement, reach, following count and influencers are all important to
For a brand to be truly successful and stand the test of time, it needs to be prepared to respond and evolve as the environment around it shifts. In contrast to a rebrand, brand evolution is about small baby steps
“Your brand is a story unfolding across all customer touchpoints.” – Jonah Sachs Most people have some knowledge of what branding is. In this day and age, we are told that even we as individuals are ‘brands’, each telling our
Customer experience is increasingly becoming a priority for businesses large and small. But blending the physical and digital to create a consistent, multi-channel customer experience is often a long way behind. While we traditionally expect a high level of customer
You may have heard of a brand style guide. But, have you ever heard of an editorial style guide? Like an overall brand style guide, an editorial style guide is a comprehensive document that collates and outlines the language associated
Influencers have a big part to play when it comes to the merging of word-of-mouth marketing and traditional paid ads. This hybrid of paid brand awareness may not always be given the best wrap, but if you get it right
Are you starting a new business? Or perhaps your current business is going through a rebrand? Congratulations! – you’ve got an exciting time ahead (by the way, we know a great creative comms agency that can help you out!). When
How well do we really recognise brands without their names? 👀
Jess put my brand recognition skills to the test with a series of logos, taglines and imagery, stripped of any additional context.
Some were instantly recognisable. Others took a little more convincing. 😂
It’s a fun reminder of how powerful distinctive visual identities can be, and how much we associate certain shapes, colours and symbols with the brands behind them.
How many did you recognise? Let us know your score below! 👇
What business owners say and what brand strategists hear can be two very different things.
When a business says its marketing isn`t working, the instinct is often to do more. More content, more advertising, more visibility.
But sometimes, the real problem sits beneath the surface.
That`s where brand strategy comes in. It`s about asking better questions, challenging assumptions and understanding what`s actually holding your brand back before investing in the next solution.
And we believe that kind of strategic thinking should be more accessible.
We`ve taken the strategic questions, frameworks and insights behind nearly two decades of brand strategy work and built them into our Brand Builder Map and Brand Oracle.
📖 Brand Builder Map: A guided workbook that takes you through our Eight Brand Marks™ methodology, helping you explore and define the foundations of your brand.
💬 Brand Oracle: Your AI-powered strategic guide, designed to challenge your thinking, ask the questions you might not think to ask and help you turn your insights into a clearer brand strategy.
Build your brand strategy for just $60 + GST.
This includes the Brand Builder Map and one month of Brand Oracle access, with no ongoing commitment required. Subscription options are available if you`d like to continue exploring.
Download your Brand Map and access Oracle via the link in our bio.
#BrandOracle #EightBrandMarks #BrandStrategy #BrandPositioning #BrandBuilding
Good work starts with good relationships.
One of our favourite parts of what we do is getting to know the people behind the businesses we work with. Understanding their stories, sharing ideas, challenging each other`s thinking and seeing those ideas come to life.
Joanna Photography is a perfect example of that. We`ve had the pleasure of working with Jo on her brand, and more recently, the tables turned when we stepped in front of her camera for our own branding shoot.
Jo embraced our creative direction, brought her own ideas and perspective to the shoot, and captured our team in a way that felt genuinely us.
There`s something pretty special about being able to support each other`s businesses, collaborate creatively and share a few laughs along the way.
Thanks for being such a wonderful part of our Oraco community, Jo! 🖤
Content is easy to make, but content that actually feels like your brand is a little harder.
It`s why we don`t think content should begin with, “What should we post this week?”
It should begin much further back.
What do we want to be known for? What does our audience actually care about? What stories are worth telling? And how can we tell them in a way that could only really come from us?
Because when those things are clear, content stops being a constant search for something to say. You have a much stronger foundation to keep coming back to.
And that`s exactly why we created the Brand Builder Map and Brand Oracle.
Built on our Eight Brand Marks™ methodolgy, the Brand Builder Map and Oracle helps you explore the foundations of your brand, uncover what makes you distinctive and develop the clarity to guide everything that comes next, including your content.
Because knowing what to say starts with understanding who you are, what you stand for and why people should care.
Here`s Kannika behind the scenes capturing some of the content that brings those ideas to life.
Strategy gives you the story and content gives you somewhere to tell it.
Want to build a stronger foundation for your own brand? Explore Brand Oracle and the Brand Builder Map through the link in our bio.
Imagine what you could build with real brand clarity.
What if you could articulate exactly what makes your brand worth choosing? Know what you stand for, who you’re here for, where you’re going and what makes your perspective different?
Imagine making decisions with confidence. Communicating your value clearly. Creating work that feels unmistakably yours. Building a brand that people recognise, connect with and remember.
For nearly two decades, we’ve helped businesses explore these questions and turn their answers into meaningful brand strategies.
Now, we’ve brought that thinking together into the Eight Brand Marks™, a framework designed to uncover what makes every brand distinctive.
And we’ve created a new way for you to explore it yourself.
Something new is coming…
Comment ‘Imagine’ to find your Mark.
Being different isn`t the same as being distinctive.
A business can have a genuine point of difference and still be difficult to remember. It can also offer something remarkably similar to its competitors and become the brand people recognise first.
That`s because differentiation and distinction do two different jobs.
Differentiation gives people a reason to choose you.
Brand distinction gives them something to recognise, remember and associate with you.
And while differentiation often looks sideways at competitors, distinction starts by looking inward. At the stories, beliefs, experiences, relationships and perspectives that already make a business unmistakably itself.
Because the goal isn`t to be different for the sake of it but to become more confidently and recognisably yourself.
Our latest Studio Paper explores Brand Distinction vs Differentiation, why both matter and where lasting distinction actually comes from.
Link in bio to read more.
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Studio Paper /002
Filed by: Oraco Agency
Reference: SP-002
Photo source: @joannaphotography.au
Filed under: #BrandDistinction #BrandDifferentiation #Branding #BrandIdentity
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