Author: Ellie Travica

Instagram story

Instagram Story Hacks You NEED to Know!

Hey there Instagrammers! Are you looking for story hacks to take your content to the next level? There are so many tips and tricks popping up on how you can get creative when creating an Instagram story. From filters to

Read More
Slacktivism

Armchair Activism or Slacktivism – What is it?

OPINION PIECE With social media constantly changing and adapting, so too are our ways of protesting and activism. While the good ol’ protest march is still very much a thing (COVID aside), an increasing number of social media users are

Read More
Point of difference

Why Your Point of Difference is so Important

Are you starting a new business? Or perhaps your current business is going through a rebrand? Congratulations! – you’ve got an exciting time ahead (by the way, we know a great creative comms agency that can help you out!). When

Read More
Keyword* People are part of your brand

Why Your People are a Part of Your Brand

When we think about branding, our mind often goes to a pretty business logo and signage, along with the overall aesthetic of a business. While this does make up a part of your brand, in essence, a brand is so

Read More
Online trolls

Online Trolls and How to Manage Them

Many of us have different thoughts that come to mind when we hear the word “troll”. For some, it’s the story of the “Three Billy Goats Gruff and the Troll under the bridge”, for others it’s the small gremlin-like creatures

Read More
Facebook news ban

Updates to the Facebook News Ban Saga

Last week, we brought you the news that Facebook had banned Australians from viewing and sharing news in their Facebook feeds. This Facebook news ban caused many pages that provide crucial information like the CFA and Queensland Health to have

Read More

Social Media Features You May Have Missed

2020 was certainly an interesting year, to say the least (and has unfortunately carried over to 2021!) While the pandemic raged on, people started running out of things to do, and as we went into lockdown around the globe, the

Read More

Join the Oraco Passage

Build, nurture and evolve your brand with our actionable tips and insights delivered straight to your inbox.