How to Detox from Social Media When You Work in Social Media

Most of us experience FOMO. Yes, we’ve all had that ‘fear of missing out’… who is out for brunch on Saturday? What happened on Married at First Sight last night? Or even wondering what the latest bikini trend is.

For all the social media gurus, marketing lovers and social media devotees, staying active in a digital world is crucial. But we all know that social media takes up a lot of our time, emotions and, let’s be honest, productivity.

Most smartphones can tell you how much time you spend a day on your phone. If you’ve spent 4 hours per day on your phone, you’ll end up spending 28 hours at the end of the week, which means you’ve just lost more than a day staring at your screen. Scary, right?

And the other bad news is… social media can be addictive! Studies have shown that social platforms such as Facebook, Instagram and Snapchat are in the same cycle of addiction as gambling. In fact, using social media can activate similar psychological dependencies and cravings in your brain as gambling.

Stop the endless scrolling cycle and follow our tips to detox yourself from social media temporarily.

To find out more about how social media can affect our mental health, click here.

Get yourself a new morning and night routine

Checking your phone first thing in the morning isn’t healthy… at all! It can lead to stress and anxiety but also negativity. Social media is just another way that we fill our lives with additional clutter. Previous studies revealed that scrolling through Instagram and reading your emails first thing in the morning can have a significant impact on the physical structure of your brain and its ability to perform. It’s time to kick this habit and start a morning routine that doesn’t involve using your phone when you first wake up. Meditation or stretching is a great start for you to seize the day; this can also work as an evening ritual. Studies have shown that checking your social media before bed can lead to depression and impact your sleep routine.

Set up times to check your accounts

Did you know that 40 per cent of productivity is lost due to task-switching?

Whether you are at work or at dinner with friends, constantly checking your phone decreases your productivity (and can be considered as rude).

Many apps now allow you to lock your social media apps for an hour or two or schedule your content if you need to ‘work’ so you don’t have to post it manually. We love tools like Later, which is handy to use for Instagram to schedule your posts in advance and to upload your posts automatically. Alternatively, many apps now offer in-app scheduling.

Set up time tracking in your social’s apps

Social media apps such as Instagram, Facebook, YouTube and TikTok now have time tracking settings within the app. Found in the app’s internal settings, you can see quite clearly your daily usage and how much time is spent on average during the week.

You can set do not disturb time preferences in which notifications will be muted during your designated downtime. Additionally, you have the capability to set time restrictions for yourself, setting an alarm to go off after you have reached a set amount of hours spent within the app (say after 2 hrs). You’ll be surprised as to how quickly you can reach your designated time mark.

TikTok has taken it to the next level by requiring a passcode to be entered after you reach your designated time limit. If you don’t trust yourself to take a break, get someone else to make up your passcode (now that’s a test of friendship, but whatever works, right?!). These features will vary slightly between apps; however, they will all help you track your time more wisely.

Find yourself some offline hobbies

Time is precious, and scrolling up and down your phone can be time-consuming (also, you can also seriously injure your thumb – just saying!).

Find a new hobby and force yourself to put your phone down. Whether it’s during your yoga flow or going for a run, leave your phone at home for that hour and enjoy the present moment. You’ll feel lighter (yes, phones create baggage!), and you won’t have that urge to check your phone every five minutes.

Have a social media free day

Social media contributes to the release of dopamine – a “feel good” chemical in the human brain. But guess what? Running does that too! Allow yourself a day each week without social media, where you can take a breath and get out of the social media vortex. You can also temporarily delete some of your social apps such as Gmail, Facebook, Instagram or TikTok to make you stick to your “Social Media Free Day”, We wouldn’t recommend that day to be Monday as you might need it for work, BUT you do you!

Put yourself at ease by letting your nearest and dearest know when you’re jumping offline to avoid that lingering thought that someone might be trying to reach you online. And let yourself embrace the digital detox.

If reducing your social media consumption has always been on your ‘to achieve list’, you now have all the tools and resources to make it happen.

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Contents
Good work starts with good relationships.

One of our favourite parts of what we do is getting to know the people behind the businesses we work with. Understanding their stories, sharing ideas, challenging each other's thinking and seeing those ideas come to life.

Joanna Photography is a perfect example of that. We've had the pleasure of working with Jo on her brand, and more recently, the tables turned when we stepped in front of her camera for our own branding shoot.

Jo embraced our creative direction, brought her own ideas and perspective to the shoot, and captured our team in a way that felt genuinely us.

There's something pretty special about being able to support each other's businesses, collaborate creatively and share a few laughs along the way.

Thanks for being such a wonderful part of our Oraco community, Jo! 🖤
Content is easy to make, but content that actually feels like your brand is a little harder.

It's why we don't think content should begin with, “What should we post this week?”

It should begin much further back.

What do we want to be known for? What does our audience actually care about? What stories are worth telling? And how can we tell them in a way that could only really come from us?

Because when those things are clear, content stops being a constant search for something to say. You have a much stronger foundation to keep coming back to.

And that's exactly why we created the Brand Builder Map and Brand Oracle.

Built on our Eight Brand Marks™ methodolgy, the Brand Builder Map and Oracle helps you explore the foundations of your brand, uncover what makes you distinctive and develop the clarity to guide everything that comes next, including your content.

Because knowing what to say starts with understanding who you are, what you stand for and why people should care.

Here's Kannika behind the scenes capturing some of the content that brings those ideas to life.

Strategy gives you the story and content gives you somewhere to tell it.

Want to build a stronger foundation for your own brand? Explore Brand Oracle and the Brand Builder Map through the link in our bio.
Being different isn't the same as being distinctive.

A business can have a genuine point of difference and still be difficult to remember. It can also offer something remarkably similar to its competitors and become the brand people recognise first.

That's because differentiation and distinction do two different jobs.

Differentiation gives people a reason to choose you.

Brand distinction gives them something to recognise, remember and associate with you.

And while differentiation often looks sideways at competitors, distinction starts by looking inward. At the stories, beliefs, experiences, relationships and perspectives that already make a business unmistakably itself.

Because the goal isn't to be different for the sake of it but to become more confidently and recognisably yourself.

Our latest Studio Paper explores Brand Distinction vs Differentiation, why both matter and where lasting distinction actually comes from.

Link in bio to read more.

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Studio Paper /002
Filed by: Oraco Agency
Reference: SP-002
Photo source: @joannaphotography.au
Filed under: #BrandDistinction #BrandDifferentiation #Branding #BrandIdentity
Attention and brand building aren’t always the same thing.

We believe having a perspective is one of the most important parts of building a distinctive brand. But there’s a difference between sharing an opinion because you genuinely believe it and sharing one because you know it will get a reaction.

Trends can be useful, controversial opinions can start conversations, and reach can absolutely be valuable.

But if the perspective you’re putting out there doesn’t align with what you genuinely believe, how you work or what you want your brand to be known for, what is that attention actually building?

Brand strategy is the long game.

Your perspective should have enough conviction behind it that you’re willing to stand by it long after the views, comments and algorithm have moved on.

Attention might make you visible but it’s conviction that will make you memorable.
We’ve seen some interesting conversations lately about where brand strategy ends and brand identity begins, particularly around whether things like logos, colour and typography are really that important.

Our perspective? They shouldn’t be separated in the first place.

Colour, typography, symbolism, imagery, language and tone aren’t simply aesthetic choices made once the “important” strategic work is finished.
When they’re done well, they’re strategic decisions.

They’re informed by what the brand believes, where it’s going, who it needs to connect with, what makes it distinctive and what we want people to recognise and associate with it over time.

We don’t finish the strategy and then ask, ‘Okay, what should this look like?’

The identity is already taking shape through the strategic process.

Because good brand identity is strategic thinking made visible. Not just decoration!

ABOUT THE AUTHOR

Picture of Oraco

Oraco

We are designers, strategists, storytellers, coders, animal lovers, travellers, adventurers, yogis, gig-goers and coffee, tea & wine enthusiasts. We are for culture that fuels progressive and imaginative thoughts. We value positive change and believe in equality. We expect accountability. We aspire to create a work-life balance. We enjoy teamwork and contribution.

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