How to Detox from Social Media When You Work in Social Media

Most of us experience FOMO. Yes, we’ve all had that ‘fear of missing out’… who is out for brunch on Saturday? What happened on Married at First Sight last night? Or even wondering what the latest bikini trend is.

For all the social media gurus, marketing lovers and social media devotees, staying active in a digital world is crucial. But we all know that social media takes up a lot of our time, emotions and, let’s be honest, productivity.

Most smartphones can tell you how much time you spend a day on your phone. If you’ve spent 4 hours per day on your phone, you’ll end up spending 28 hours at the end of the week, which means you’ve just lost more than a day staring at your screen. Scary, right?

And the other bad news is… social media can be addictive! Studies have shown that social platforms such as Facebook, Instagram and Snapchat are in the same cycle of addiction as gambling. In fact, using social media can activate similar psychological dependencies and cravings in your brain as gambling.

Stop the endless scrolling cycle and follow our tips to detox yourself from social media temporarily.

To find out more about how social media can affect our mental health, click here.

Get yourself a new morning and night routine

Checking your phone first thing in the morning isn’t healthy… at all! It can lead to stress and anxiety but also negativity. Social media is just another way that we fill our lives with additional clutter. Previous studies revealed that scrolling through Instagram and reading your emails first thing in the morning can have a significant impact on the physical structure of your brain and its ability to perform. It’s time to kick this habit and start a morning routine that doesn’t involve using your phone when you first wake up. Meditation or stretching is a great start for you to seize the day; this can also work as an evening ritual. Studies have shown that checking your social media before bed can lead to depression and impact your sleep routine.

Set up times to check your accounts

Did you know that 40 per cent of productivity is lost due to task-switching?

Whether you are at work or at dinner with friends, constantly checking your phone decreases your productivity (and can be considered as rude).

Many apps now allow you to lock your social media apps for an hour or two or schedule your content if you need to ‘work’ so you don’t have to post it manually. We love tools like Later, which is handy to use for Instagram to schedule your posts in advance and to upload your posts automatically. Alternatively, many apps now offer in-app scheduling.

Set up time tracking in your social’s apps

Social media apps such as Instagram, Facebook, YouTube and TikTok now have time tracking settings within the app. Found in the app’s internal settings, you can see quite clearly your daily usage and how much time is spent on average during the week.

You can set do not disturb time preferences in which notifications will be muted during your designated downtime. Additionally, you have the capability to set time restrictions for yourself, setting an alarm to go off after you have reached a set amount of hours spent within the app (say after 2 hrs). You’ll be surprised as to how quickly you can reach your designated time mark.

TikTok has taken it to the next level by requiring a passcode to be entered after you reach your designated time limit. If you don’t trust yourself to take a break, get someone else to make up your passcode (now that’s a test of friendship, but whatever works, right?!). These features will vary slightly between apps; however, they will all help you track your time more wisely.

Find yourself some offline hobbies

Time is precious, and scrolling up and down your phone can be time-consuming (also, you can also seriously injure your thumb – just saying!).

Find a new hobby and force yourself to put your phone down. Whether it’s during your yoga flow or going for a run, leave your phone at home for that hour and enjoy the present moment. You’ll feel lighter (yes, phones create baggage!), and you won’t have that urge to check your phone every five minutes.

Have a social media free day

Social media contributes to the release of dopamine – a “feel good” chemical in the human brain. But guess what? Running does that too! Allow yourself a day each week without social media, where you can take a breath and get out of the social media vortex. You can also temporarily delete some of your social apps such as Gmail, Facebook, Instagram or TikTok to make you stick to your “Social Media Free Day”, We wouldn’t recommend that day to be Monday as you might need it for work, BUT you do you!

Put yourself at ease by letting your nearest and dearest know when you’re jumping offline to avoid that lingering thought that someone might be trying to reach you online. And let yourself embrace the digital detox.

If reducing your social media consumption has always been on your ‘to achieve list’, you now have all the tools and resources to make it happen.

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I’ve always been fascinated by symbolism 🌀

By how a single mark, image, word or gesture can represent something far bigger than itself. Across cultures and civilisations, we’ve used symbols to communicate identity, beliefs, stories, belonging and ideas that sometimes go far beyond what words can explain.

And somewhere along the way, I realised that’s also how I’d started to see brands.

A logo can become a symbol of what a business stands for. A colour can carry years of recognition. A phrase can represent an entire belief. A story can become shorthand for where a business came from and why it exists. Iconography can represent services, philosophies, products or ideas.

What we see on the surface carries meaning because of everything sitting behind it.

Over nearly two decades of working in branding, I also began noticing the same themes appearing again and again in the businesses people really remembered.

Their past, beliefs, future, people, identity, expression, impact and longevity.

Eventually, I gave each of those ideas a symbolic form.

They became Oraco’s Eight Brand Marks, and today they give us a way to look at a business from eight different perspectives and uncover the stories, ideas and meaning that make it distinctly its own.

The strongest brands aren’t built by adding meaning that was never there. More often, the clues already exist.

You just need to know where to look.

Explore the Eight Brand Marks via the link in bio.
One of the hardest things about running a business is knowing what actually deserves your attention.

When you're inside it every day, everything can feel important. The website needs updating, content needs creating, marketing isn't quite working, the messaging feels off. Someone suggests a new platform, another campaign or a complete change in direction. But more activity isn't always the answer.

A big part of Jessica's work, both through Oraco and the business owners she mentors, is helping people step back far enough to see what's really going on.

– What are you actually trying to achieve?
– Who are you trying to reach?
– What's already working?
– Where is the real disconnect?
– And what can probably wait?

Sometimes the most valuable strategy isn't adding another thing to the list. It's creating enough clarity to know what matters now, what comes next and what doesn't need your attention at all.

If you're looking for strategic advice, a fresh perspective and someone to keep you accountable to actually doing the things you said you were going to do, Jessica offers one-on-one business strategy and mentoring sessions. Shoot us a DM to find out more.
Last week, we lost someone very special.

Sean was a former Principal of Mannix College, a longstanding client of Oraco's, and someone I was lucky to get to know over many years.

I first met Sean in 2012 through my work with Mannix, and I remember instantly clicking with him. He was incredibly kind, funny, super organised and genuinely caring. He made working together easy, but he was also someone who took the time to get to know you beyond the work itself.

Every year, without fail, Sean would send me a Merry Christmas and Happy New Year message, always accompanied by a quirky little Bitmoji of himself. Even after he finished as Principal and we were no longer working together regularly, those messages continued. It's such a small thing, but I think it says a lot about the kind of person he was.

I've worked with Mannix since 2009, a relationship that now spans close to two decades, and Sean sits right in the middle of so many of those memories. He was there through an important chapter in my career and Oraco's growth, trusting us with Mannix for many years, and still making the effort to stay in touch long after our working relationship changed.

Looking back, it means a lot that such a longstanding professional relationship also brought someone like Sean into my life.

As the Mannix community gathers today to celebrate Sean's life, I'll be joining the service from home and thinking of his family, friends and everyone at Mannix. I had hoped to be there in person, but I'm glad I'll still be able to join everyone in remembering him.

Thank you, Sean, for your kindness, your humour and for always finding a way to put a smile on people's faces. You made a difference to so many people, myself included, and I'm very grateful our paths crossed.

Leanne x

Photo courtesy of Mannix College.
One year of @twobayslaundry 🤎

A year ago, Two Bays Laundry opened its doors with a brand we’d had the pleasure of helping Liz and Kirill bring to life from the very beginning.

From strategy through to the visual identity, we wanted to create a brand that felt fresh, organic and full of personality, but most importantly, one that felt like it belonged here on the Mornington Peninsula.

That sense of place became part of the identity itself. The curves within the logo draw on the movement of water and our coastline, while the stylised ‘B’ represents the two bays that gave the business its name, Western Port and Port Phillip. The coastal palette, natural textures and broader identity carried that story through the space (shout out to @saint.design.interiors), signage, uniforms, vehicles and everything in between.

It’s always pretty special seeing a brand move from ideas on a page into a real business, but even more so watching it become part of the local community.

A huge congratulations to Liz, Kirill and the whole Two Bays Laundry team on your first birthday. It’s been such a pleasure working alongside you from those early ideas through to launch and everything that has followed.

Happy first birthday! Here’s to everything still to come 🥂
We don’t believe the best brand stories are invented.

They’re found in the reasons a business began, the decisions made along the way and the people behind it. The things they care about, do differently, and perhaps don’t even realise are interesting anymore.

Often, you’re too close to your own business to see what someone else might find remarkable.

That’s why we ask questions, listen and look a little closer.

The story is already there. You just have to know where to look.
At the heart of @joannaphotography.au’s new identity is a refined wordmark designed to balance timeless elegance with a sense of movement and connection.

A sophisticated serif typeface was chosen for its enduring quality, warmth and understated premium feel. The letterforms evoke a sense of craftsmanship and longevity, reflecting the brand’s focus on creating imagery that grows in meaning over time.

Connection between the A and N introduces a sense of movement and continuity, symbolising the relationships, stories and moments that unfold throughout life.

This is why we start with your story. It’s often where the most distinctive part of a brand identity is hiding.

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Filed by: Oraco Agency
Reference: PF-4165
Photo source: @joannaphotography.au 
Filed under: #ProjectFile #BrandStrategist #Branding #BrandDesign #LogoDesign

ABOUT THE AUTHOR

Picture of Oraco

Oraco

We are designers, strategists, storytellers, coders, animal lovers, travellers, adventurers, yogis, gig-goers and coffee, tea & wine enthusiasts. We are for culture that fuels progressive and imaginative thoughts. We value positive change and believe in equality. We expect accountability. We aspire to create a work-life balance. We enjoy teamwork and contribution.

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