At Oraco, we work with businesses of all sizes to bring their brand stories to life. Whether it’s through branding, social media, reputation management, or a mix of everything, a strong campaign strategy lies at the heart of what we do. In this blog, we’ll unpack what a campaign strategy is, why it matters, and … Read more
In today’s hyper-connected world, news travels faster than ever. One tweet (can we still call it a ‘tweet’ now?) can go viral in seconds, a negative review can ripple across the internet, and an unexpected event can put your brand under the spotlight – for better or worse. While many businesses are great at celebrating … Read more
The reputation-reality gap is a long-held theory that occurs when a brand’s or individual’s reputation doesn’t match reality. Reputation is essentially a matter of stakeholder perception, and reality is the truth. With an influx of consumer demand regarding corporate social responsibility, we’re seeing more and more cases of whitewashing, greenwashing, and businesses essentially not fulfilling … Read more
From a global pandemic to unpredictable weather, the world has had its fair share of tragedies over the past few years. However, bad things tend to come in threes. Almost two weeks ago now, devastation hit Ukraine when Vladimir Putin instructed his troops to begin a full-scale invasion. As such, the world has been rocked … Read more
Customer acquisition is one of the most critical goals for any growing business, and one of the hardest to get right. It’s not just about getting your name out there; it’s about turning strangers into loyal customers through the right messaging, strategy, and execution. That’s where acquisition campaigns come in. In this blog, we look … Read more