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Why You Should Invest in Your Brand’s Reputation

Jeff Bezos, Executive Chairman of Amazon, put it well when he said, “A brand for a company is like a reputation for a person. You earn your reputation by trying to do the hard things well.” Essentially, you can’t just have a great looking logo or develop ­­inspirational values for your business and as a … Read more

Brand Evolution: How to Evolve Your Brand

Brand Evolution

For a brand to be truly successful and stand the test of time, it needs to be prepared to respond and evolve as the environment around it shifts. In contrast to a rebrand, brand evolution is about small baby steps in response to feedback. We’re going to explore brand fundamentals, a rebrand vs. a brand … Read more

Baffled by Branding, Brand Strategy & Brand Identity? Let us Break it Down For You!

Branding, brand strategy and brand identity – we’re sure you’ve heard these words flying around before and while they do sound like fancy buzz words, they actually have more substance and meaning. When you think of building a brand, your mind usually goes straight to the tangible things like a kick-ass logo or super fun … Read more

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