OPINION PIECE Bean bags, belly laughs and Benedict Cumberbatch cutouts. These were only some of the things present at CopyCon 2022, run by Kate Toon’s The Clever Copywriting School. But aside from the free lunchtime massages, designated ‘chill out’ zone,
A picture might tell a thousand words, but a thousand words can paint a damn good picture, too! The power of words is apparent in every piece of copy you write for your website. Good copywriting can create conversions –
“Isn’t my logo the same thing as my branding?” If we had a dollar for every time we’d heard this, let’s just say we’d be very rich! “Your brand is more than your logo” maybe you have heard this and
For those of you who have been working in the business for a while, you would have heard the word strategy being used in meetings, and it’s likely you have used it yourself! The word strategy is a broad term
Having a cohesive social feed is more than just a collection of ‘pretty pictures’. It is an extension of your brand and should demonstrate your brand’s aesthetic, tone of voice and brand values. Your social feed should give your audience
Often people think that once they have a logo, they have a brand. This is not the case. A brand – including your website design – is your company’s entire identity, from who you are and what you stand for
We’ve said it a hundred times before, but we’ll say it again – your brand is SO much more than your logo. All the best brands we love have comprehensive branding strategies that have allowed them to grow into the
The speed at which the web development space is changing is rapid. Navigating this landscape and adapting to changes plays a significant role in the work of web developers, as well as the companies they work for. The ability to
Brand values are the north star on your business journey – the constant bright source that leads you and your team toward a purposeful destination. They are the key to creating a flourishing workplace culture and attracting your ideal customer.
At the heart of @joannaphotography.au’s new identity is a refined wordmark designed to balance timeless elegance with a sense of movement and connection.
A sophisticated serif typeface was chosen for its enduring quality, warmth and understated premium feel. The letterforms evoke a sense of craftsmanship and longevity, reflecting the brand’s focus on creating imagery that grows in meaning over time.
Connection between the A and N introduces a sense of movement and continuity, symbolising the relationships, stories and moments that unfold throughout life.
This is why we start with your story. It’s often where the most distinctive part of a brand identity is hiding.
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Filed by: Oraco Agency
Reference: PF-4165
Photo source: @joannaphotography.au
Filed under: #ProjectFile #BrandStrategist #Branding #BrandDesign #LogoDesign
There’s nothing more terrifying than the invasion of AI-generated social posts.
Except, perhaps, thinking branding is just a logo.
Oraco’s top five horror stories. Based on true events.
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#MarketingHumour #top5horrormovies #SocialMediaMarketing #DigitalMarketing #trending
What makes a brand memorable?
It’s a question we’ve spent a lot of time thinking about.
Over the years, through workshops, conversations, research and more strategy documents than we could count, we started to notice the same themes appearing.
The stories that shaped a business. The beliefs behind it, where it’s going and the people it exists for. How it shows up, the perspective it brings, the impact it wants to make, and whether what it’s building can last.
These are the things we consistently investigate. So we gave each one a mark.
Past > Beliefs > Future > Connection > Identity > Expression > Impact > Longevity
Together, they form our Eight Mark Philosophy. A way of looking a little closer at what already exists within a business and finding the things that can make its brand unmistakably its own.
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Studio Paper /002
Filed by: Oraco Agency
Reference: SP-002
Filed under: #StudioPaper #BrandStrategy #Branding #BrandStory #BrandIdentity
A few months into life at Oraco and Kannika is already deep in content plans, client shoots, brand partnerships and lots of ideas for our own branding along the way.
She brings a background in content creation, social media and influencer partnerships, but what we’re loving most is the perspective she brings to the work and the questions she asks along the way.
Very glad to have this face around the studio 🤎
On location with supervision 🤎
We loved teaming up with @joannaphotography.au on this shoot for @waltarahomes.
Together, we created a library of authentic, high-quality content that helps tell the brand`s story across socials, websites, campaigns and beyond.
A well-planned content shoot means months of purposeful content, giving brands the confidence to show up consistently and connect with their audience.
And of course, no shoot would be complete without Bobby, Scott`s very dedicated on-site supervisor, making sure everything ran smoothly 🐾
Photograph: @joannaphotography.au
Meet Kannika, our Brand & Partnerships Coordinator.
Every one of our projects is shaped by the people behind it. Different perspectives, questions and ways of seeing the world. Kannika has already brought all three.
We`re so excited to have her as part of the Oraco and Align team and can`t wait to see the impact she`ll continue to make.
Kannika`s file is now open. Get to know the person behind the notebook, the camera and the coffee ☕
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Filed by: Oraco Agency
Reference: TF-022
Photo source: @joannaphotography.au
Filed under: #TeamFile #BrandStrategist #BrandPartnerships #BrandStory #InfluencerPartnerships
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