JOURNAL /01
Explore our latest thinking on brand, business and creativity, from deeper Studio Papers and original perspectives to observations, stories and ideas from inside the studio.
Calling all businesses! Are you ready to start building your brand’s colour palette? While some may be excited about developing mood boards and choosing the perfect colours to match their brand, others might find it overwhelming. Having a solid colour
Like fashion, logo design trends often evolve to align with the present day. Cultural progressions, political events, societal developments, and technological advancements shape these trends, and brands that don’t take part in the evolution can fall behind and lose credibility.
With Valentine’s Day just around the corner, now is the time to buy yourself some roses, chocolates and cultivate self-love! As we move into 2022, the traditional focus of Valentine’s Day has shifted from cards and romantic dinners to self-care
Let’s face it, not all of us have what it takes to be a graphic designer. But what happens to small businesses who don’t have the resources to hire a graphic designer? They do it themselves of course! If the
When building a successful business, creating a logo may not be a top priority. However, it’s an important aspect of your brand that you should give careful consideration to. Before we tell you why it’s important to have a great
When it comes to business, there is nothing more important than building and protecting your brand’s reputation. In most industries, people tend to search for a business online or ask for a recommendation from a friend. In both instances, people
For a brand to be truly successful and stand the test of time, it needs to be prepared to respond and evolve as the environment around it shifts. In contrast to a rebrand, brand evolution is about small baby steps
“Your brand is a story unfolding across all customer touchpoints.” – Jonah Sachs Most people have some knowledge of what branding is. In this day and age, we are told that even we as individuals are ‘brands’, each telling our
Customer experience is increasingly becoming a priority for businesses large and small. But blending the physical and digital to create a consistent, multi-channel customer experience is often a long way behind. While we traditionally expect a high level of customer
Posting isn’t dead. Boring content is. 👀
You can still promote your business, your services and what you do, but the way you package it matters.
Create content people actually want to stop, watch and engage with first. Sell second.
Because good marketing shouldn’t always feel like marketing.
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#SocialMediaMarketing #ContentMarketing #OracoAgency
Meet Leanne, Co-founder, Creative Director and the curious mind behind a lot of the brands that come through our studio.
She`s usually the one asking why? (and then asking it another five times), digging into the stories, people and ideas behind a business before working out how they can take shape visually.
Outside the studio, you’ll probably find Leanne painting with symphonic metal playing in the background, halfway through a fantasy novel, out exploring with Toby and Simon, or at a gig.
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Filed by: Oraco Agency
Reference: TF-001
Photo source: @joannaphotography.au
Filed under: #TeamFile #BrandStrategist #BrandIdentity #BrandStory #BrandStrategy
Rebranding doesn’t mean erasing everything that came before.
If you’ve been in business for five, ten or twenty years, you’ve already built recognition, reputation, relationships and stories that have value.
The interesting part is working out what still belongs.
What should stay? What has the business outgrown? What needs to evolve? And what would you be crazy to leave behind?
A rebrand should make room for where you’re going, while still feeling unmistakably yours.
Think you might have outgrown your brand? Take another look.
Brand + rebrand projects now booking. Visit our link in bio to book a chat.
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#Branding #Rebrand #BrandStrategy #BrandIdentity
Happy Father’s Day to the dads behind the Oraco team 💛
To our dads, stepdads, partners who are dads, and all the father figures who have supported us, shaped us and made us laugh along the way, today is for you.
And a very happy Father’s Day to all the dads and father figures in our wider Oraco community. We hope you’re feeling very loved and appreciated today x
I’ve always been fascinated by symbolism 🌀
By how a single mark, image, word or gesture can represent something far bigger than itself. Across cultures and civilisations, we’ve used symbols to communicate identity, beliefs, stories, belonging and ideas that sometimes go far beyond what words can explain.
And somewhere along the way, I realised that’s also how I’d started to see brands.
A logo can become a symbol of what a business stands for. A colour can carry years of recognition. A phrase can represent an entire belief. A story can become shorthand for where a business came from and why it exists. Iconography can represent services, philosophies, products or ideas.
What we see on the surface carries meaning because of everything sitting behind it.
Over nearly two decades of working in branding, I also began noticing the same themes appearing again and again in the businesses people really remembered.
Their past, beliefs, future, people, identity, expression, impact and longevity.
Eventually, I gave each of those ideas a symbolic form.
They became Oraco’s Eight Brand Marks, and today they give us a way to look at a business from eight different perspectives and uncover the stories, ideas and meaning that make it distinctly its own.
The strongest brands aren’t built by adding meaning that was never there. More often, the clues already exist.
You just need to know where to look.
Explore the Eight Brand Marks via the link in bio.
One of the hardest things about running a business is knowing what actually deserves your attention.
When you`re inside it every day, everything can feel important. The website needs updating, content needs creating, marketing isn`t quite working, the messaging feels off. Someone suggests a new platform, another campaign or a complete change in direction. But more activity isn`t always the answer.
A big part of Jessica`s work, both through Oraco and the business owners she mentors, is helping people step back far enough to see what`s really going on.
– What are you actually trying to achieve?
– Who are you trying to reach?
– What`s already working?
– Where is the real disconnect?
– And what can probably wait?
Sometimes the most valuable strategy isn`t adding another thing to the list. It`s creating enough clarity to know what matters now, what comes next and what doesn`t need your attention at all.
If you`re looking for strategic advice, a fresh perspective and someone to keep you accountable to actually doing the things you said you were going to do, Jessica offers one-on-one business strategy and mentoring sessions. Shoot us a DM to find out more.
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