Are you about to endeavour on an exciting new business journey? You may be under the impression that once you have your logo, you’re all set to venture into the big wide world. And although we understand you’re eager and excited to launch your new business, let’s pause for a second and unpack the importance …
Read moreThe Difference Between a Logo and Brand Identity and Why You Need Both
When we think about branding, our mind often goes to a pretty business logo and signage, along with the overall aesthetic of a business. While this does make up a part of your brand, in essence, a brand is so much more. There are so many things to consider when developing a brand strategy. Often …
When you work in branding, you often ponder brand choice and why people choose one over another. Is it the price? How about the perceived quality or reputation of the product? Or is it because someone else told you about the brand? It’s easy to feel lost in an array of brands to choose from …
If you’ve been keeping up with our blogs, as much as I do the Kardashians, you would know by now that we’ve been really into talking about what branding is and why it plays such a vital part in a business’ growth and reputation. As you have been reading, you may have been asking yourself …
It’s true, an up-to-date and consistent brand identity could be the difference between a customer choosing you over a competitor. According to a survey by Lucidpress and Demand Metric, consistently presented brands are 3-4 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation. A consistent brand builds recognition and …
You’ve probably heard the phrase ‘consistency is key’ when it comes to branding, but have you ever really considered why it’s so important? Quite often, an ad will come on TV or the radio and I instantly know what brand the ad is for before the logo appears, or the name is announced. I’m sure …
So, you’re starting out in business and probably eager to dive straight into coming up with a name and designing a logo. You might have even started setting up your website and socials. It’s all very exciting, but rushing into all of this before defining your purpose, could cost you more time and money down …
Read moreVision, Mission, Values and Why: The Importance of Brand Purpose
Branding, brand strategy and brand identity – we’re sure you’ve heard these words flying around before and while they do sound like fancy buzz words, they actually have more substance and meaning. When you think of building a brand, your mind usually goes straight to the tangible things like a kick-ass logo or super fun …
Read moreBaffled by Branding, Brand Strategy & Brand Identity? Let us Break it Down For You!
2020 was a year like no other and one that many of us small businesses would prefer to forget. Yes, we saw panic buying sweep supermarkets where aisles of toilet paper and food staples were emptied, but this wasn’t the case for most other non-essential businesses. Many lost business, were forced to adhere to trading …
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