The wide world web has and continues to have, a significant impact on our language and how we communicate. You may be forgiven for questioning whether an editorial style guide is still relevant in the digital age. In short, the answer is yes. You could say the rapid evolution of words is even more of … Read more
You may have heard of a brand style guide. But, have you ever heard of an editorial style guide? Like an overall brand style guide, an editorial style guide is a comprehensive document that collates and outlines the language associated with your brand, as well as standards for grammar, spelling, sentence structure, and tone of … Read more
Branding is the foundation of any business, although a logo is important, a great brand goes above and beyond its logo. Great branding depicts the overall message that a business wants to portray and this can be represented through a variety of different visual elements. That’s where a brand style guide comes into play… What … Read more
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