In today’s hyper-connected world, news travels faster than ever. One tweet (can we still call it a ‘tweet’ now?) can go viral in seconds, a negative review can ripple across the internet, and an unexpected event can put your brand under the spotlight – for better or worse. While many businesses are great at celebrating … Read more
A good marketing campaign builds awareness, but a great one drives action. That’s where conversion campaigns come in. They’re specifically designed to move potential customers from passive interest to committed action, like signing up, making a purchase, or booking a service. As StackAdapt puts it, ‘The ultimate goal of any overall campaign strategy is conversions.’ … Read more
From a global pandemic to unpredictable weather, the world has had its fair share of tragedies over the past few years. However, bad things tend to come in threes. Almost two weeks ago now, devastation hit Ukraine when Vladimir Putin instructed his troops to begin a full-scale invasion. As such, the world has been rocked … Read more