A conversion campaign primarily aims to achieve a conversion as the outcome – hence the name! Advertising platform StackAdapt explains it well by stating, “The ultimate goal of any overall campaign strategy is conversions. Even if a campaign is focused on awareness, the end goal is to garner more interest in a product or service … Read more
From a global pandemic to unpredictable weather, the world has had its fair share of tragedies over the past few years. However, bad things tend to come in threes. Almost two weeks ago now, devastation hit Ukraine when Vladimir Putin instructed his troops to begin a full-scale invasion. As such, the world has been rocked … Read more
We acknowledge the Bunurong/Boon Wurrung People, the traditional custodians of the land on which we live and work. We pay our respect to their Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples. We are committed to moving towards justice, truth, equality and liberation for First Nations people and are proud advocates of Pay The Rent.
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