In the ever-evolving landscape of social media marketing, strategies are often built on a foundation of best practices and common knowledge. However, what if some of these assumptions are not as effective as they used to be? This question prompted us to conduct a new research project, aimed at unravelling the efficacy of hashtags on … Read more
Last quarter, our crew shared what content had stopped them mid-scroll. This quarter, our team shared their favourite pieces of content and what a mixed bag we got! From the 2023 Women’s World Cup to Winnie the Pooh: The Deforestation Edition, here is another jam-packed edition of the content that stopped us in our tracks … Read more
We all know that social media is no stranger to change. It’s constantly evolving, and new updates are always just around the corner. TikTok is no exception. Since the platform’s launch in 2012 (or should we say Musical.ly?), it’s undergone major changes. TikTok officially became the platform we know and love in 2018, and with … Read more
Establishing yourself as an industry thought leader has become more important than ever to stand out from the crowd. Being recognised as an expert in your field helps build your brand and presents new opportunities for professional growth. One effective way to enhance your thought leadership is through blogging. In this article, we will explore … Read more
While everyone can write, not everyone can write well. Today, social media dominates and influences most of our lives – with everything from who we follow to what we purchase. Keeping up to date with latest trends and features means that businesses can curate a post that entices the reader to purchase their product or … Read more
In today’s digital age, blog writing is a key tool in any business’s tool belt. Not only does it give you a platform to share your ideas, but it also allows you to educate your audience about your product or service offering. One crucial mistake your business can make is not proactively choosing to share … Read more
The wide world web has and continues to have, a significant impact on our language and how we communicate. You may be forgiven for questioning whether an editorial style guide is still relevant in the digital age. In short, the answer is yes. You could say the rapid evolution of words is even more of … Read more
Your editorial style guide is crucial to the communications side of your business. When it comes to implementing your editorial style guide, it’s crucial that everyone adheres to the style guide, your communications are consistent, and you know everyone is on the same page. Creating your editorial style guide (sometimes called a language guide) is … Read more
Have you ever heard the saying, ‘sticks and stones may break my bones, but words can never hurt me?’ Well, we’ll have to agree to disagree here. Words can cause feelings of pain and loneliness – even without meaning to. Inclusive writing needs to be considered in all forms of business communications; without it, you … Read more
We acknowledge the Bunurong/Boon Wurrung People, the traditional custodians of the land on which we live and work. We pay our respect to their Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples. We are committed to moving towards justice, truth, equality and liberation for First Nations people and are proud advocates of Pay The Rent.
Build, nurture and evolve your brand with our actionable tips and insights delivered straight to your inbox.
