The Importance of Storytelling in Copywriting

01/11/202528/05/2025 by Ellie Travica

Once upon a time, a small business started on its journey. The business owner had a brilliant idea for their product/service offering, and knew it would be loved by their target audience, but didn’t know how to communicate it with their copy. Instead of using ChatGPT to churn out content that sounds the same as … Read more

Copywriting 101: How to Nail Your Copy Every Time

01/11/202512/10/2022 by Ellie Travica

A picture might tell a thousand words, but a thousand words can paint a damn good picture, too! The power of words is apparent in every piece of copy you write for your website. Good copywriting can create conversions – whether it’s a product or service sale, newsletter signup, or social media follow – and … Read more