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Explore our latest thinking on brand, business and creativity, from deeper Studio Papers and original perspectives to observations, stories and ideas from inside the studio.
“Your brand is a story unfolding across all customer touchpoints.” – Jonah Sachs Most people have some knowledge of what branding is. In this day and age, we are told that even we as individuals are ‘brands’, each telling our
Customer experience is increasingly becoming a priority for businesses large and small. But blending the physical and digital to create a consistent, multi-channel customer experience is often a long way behind. While we traditionally expect a high level of customer
Some might call it the resurrection of Pinterest and others might say it never really left, but what we do know is that the creative search engine platform is steadily on the rise. We’ve collated all the information you need
You may have heard of a brand style guide. But, have you ever heard of an editorial style guide? Like an overall brand style guide, an editorial style guide is a comprehensive document that collates and outlines the language associated
The climate change discussion is a hot topic and we can all feel a little helpless when reflecting on this huge global issue. But what we can do is make small changes in our day to day that will have a
Influencers have a big part to play when it comes to the merging of word-of-mouth marketing and traditional paid ads. This hybrid of paid brand awareness may not always be given the best wrap, but if you get it right
Are you starting a new business? Or perhaps your current business is going through a rebrand? Congratulations! – you’ve got an exciting time ahead (by the way, we know a great creative comms agency that can help you out!). When
If you’re a business owner, we’re sure you would have considered customer retention strategies and asked yourself, “how do I keep my customer’s coming back for more once I have sold them a product or service?”. On the same note,
Are you about to endeavour on an exciting new business journey? You may be under the impression that once you have your logo, you’re all set to venture into the big wide world. And although we understand you’re eager and
Being different isn`t the same as being distinctive.
A business can have a genuine point of difference and still be difficult to remember. It can also offer something remarkably similar to its competitors and become the brand people recognise first.
That`s because differentiation and distinction do two different jobs.
Differentiation gives people a reason to choose you.
Brand distinction gives them something to recognise, remember and associate with you.
And while differentiation often looks sideways at competitors, distinction starts by looking inward. At the stories, beliefs, experiences, relationships and perspectives that already make a business unmistakably itself.
Because the goal isn`t to be different for the sake of it but to become more confidently and recognisably yourself.
Our latest Studio Paper explores Brand Distinction vs Differentiation, why both matter and where lasting distinction actually comes from.
Link in bio to read more.
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Studio Paper /002
Filed by: Oraco Agency
Reference: SP-002
Photo source: @joannaphotography.au
Filed under: #BrandDistinction #BrandDifferentiation #Branding #BrandIdentity
Attention and brand building aren’t always the same thing.
We believe having a perspective is one of the most important parts of building a distinctive brand. But there’s a difference between sharing an opinion because you genuinely believe it and sharing one because you know it will get a reaction.
Trends can be useful, controversial opinions can start conversations, and reach can absolutely be valuable.
But if the perspective you’re putting out there doesn’t align with what you genuinely believe, how you work or what you want your brand to be known for, what is that attention actually building?
Brand strategy is the long game.
Your perspective should have enough conviction behind it that you’re willing to stand by it long after the views, comments and algorithm have moved on.
Attention might make you visible but it’s conviction that will make you memorable.
We’ve seen some interesting conversations lately about where brand strategy ends and brand identity begins, particularly around whether things like logos, colour and typography are really that important.
Our perspective? They shouldn’t be separated in the first place.
Colour, typography, symbolism, imagery, language and tone aren’t simply aesthetic choices made once the “important” strategic work is finished.
When they’re done well, they’re strategic decisions.
They’re informed by what the brand believes, where it’s going, who it needs to connect with, what makes it distinctive and what we want people to recognise and associate with it over time.
We don’t finish the strategy and then ask, ‘Okay, what should this look like?’
The identity is already taking shape through the strategic process.
Because good brand identity is strategic thinking made visible. Not just decoration!
Posting isn’t dead. Boring content is. 👀
You can still promote your business, your services and what you do, but the way you package it matters.
Create content people actually want to stop, watch and engage with first. Sell second.
Because good marketing shouldn’t always feel like marketing.
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#SocialMediaMarketing #ContentMarketing #OracoAgency
Meet Leanne, Co-founder, Creative Director and the curious mind behind a lot of the brands that come through our studio.
She`s usually the one asking why? (and then asking it another five times), digging into the stories, people and ideas behind a business before working out how they can take shape visually.
Outside the studio, you’ll probably find Leanne painting with symphonic metal playing in the background, halfway through a fantasy novel, out exploring with Toby and Simon, or at a gig.
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Filed by: Oraco Agency
Reference: TF-001
Photo source: @joannaphotography.au
Filed under: #TeamFile #BrandStrategist #BrandIdentity #BrandStory #BrandStrategy
Happy Father’s Day to the dads behind the Oraco team 💛
To our dads, stepdads, partners who are dads, and all the father figures who have supported us, shaped us and made us laugh along the way, today is for you.
And a very happy Father’s Day to all the dads and father figures in our wider Oraco community. We hope you’re feeling very loved and appreciated today x
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